YouTube is making immediate changes to its ad policy, allowing creators to monetize content that contains a moderate amount of profanity. The update, effective March 7,...
TikTok, the Chinese-owned social media app, could be banned in the United States following the introduction of a new bill by a bipartisan group of senators....
Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. According to Google’s data, this new option for hotel advertisers comes when...
If you run a SaaS company and are looking to get into SEO as a growth strategy, it may seem on the surface that SaaS SEO...
LinkedIn is launching collaborative articles, a new feature that uses AI-powered prompts to encourage users to share knowledge and insights on various topics. Collaborative articles have...
Technical SEO tools are plentiful. However, tools are just part of the equation. Tools are useless without an experienced technical SEO professional to guide the strategy...
E-E-A-T (or Double-E-A-T) is a concept used by human quality raters to evaluate Google’s search ranking systems. Originally, it consisted of only three factors (E-A-T). But...
Brave announced a new AI-based rich result in its search engine results pages that feature an AI summarization of the content instead of the usual meta...
If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business...
As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field...
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