Content is a cornerstone of SEO. First of all, you must ensure you’re providing valuable content to get visible on the search engine results page (SERP)....
Zapier is an “automation platform.” If you look at this single phrase that defines its category, there is not much search demand: 200 monthly searches in...
As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in...
A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The...
Publishers who updated to Yoast SEO 19.5 may have experienced more than they expected. Reports of fatal errors caused by the update soon began surfacing. Interestingly,...
You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if...
Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. This update to MUM is part...
30-second summary: Clients and senior management want insights and not data As SEOs and digital marketers we spend hours swimming in data but how do you...
Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information...
Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able...