In a recent LinkedIn post, Google Analyst Gary Illyes raised awareness about two issues plaguing web crawlers: soft 404 and other “crypto” errors. These seemingly innocuous...
SEO agencies obsess over their SEO reporting process. It’s their main method to share their achievements with their clients. Without it, clients could be left in...
Recent changes to Google’s user interface have affected the volume and quality of organic website traffic. For instance, AI Overviews and the commoditized answers Google serves...
Enterprise link building is the process of acquiring links to a large, enterprise company’s website to improve its visibility and rankings in search engines. Enterprise companies...
WordPress plugins continue to be under attack by hackers using stolen credentials (from other data breaches) to gain direct access to plugin code. What makes these...
Enterprise technical SEO is the practice of optimizing a large, enterprise company’s website to help search engines find, crawl, understand, and index your pages. It helps...
Has someone written something about your business online that’s misleading, inaccurate, or just downright nasty? If you’re worried this could impact your business, you’ll need to...
Google has officially confirmed the completion of its June 2024 spam update, a week-long process aimed at enhancing search result quality by targeting websites that violate...
Content marketing can become complicated and effortful very quickly. Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team...
HubSpot is a publicly traded company, with over $614M in annual revenue, a legendary status among marketers, and an alleged acquisition offer from Google for just...