30-second summary: Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM is...
Google is introducing a new way to search the web using a combination of text and images at the same time. Multisearch, available as an added...
Search engine optimization (SEO) is a tricky field. Just when you think you’ve got a handle on it, Google goes and changes the algorithm and what...
In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea...
If Google Ads are a part of your marketing strategy, you’re probably always on the lookout for ways to boost performance. You not only want more...
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is...
Elon Musk became Twitter’s biggest shareholder on April 4 after acquiring a 9.1% stake in the company. An SEC filing shows he will serve as a...
Customer reviews can help sell your product or service more effectively than any sales copy. Reading first-hand thoughts and opinions from other people is a crucial...
Chances are, you’ve used one of the more popular tools such as Ahrefs or Semrush to analyze your site’s backlinks. These tools trawl the web to...
February 23, 2022, was a regular Wednesday for Ukrainian marketers and SEO specialists. We had our morning coffees and did tech audits, built some links, and...