For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook...
As of July 1, 2023, the version of Google Analytics we have used for 10 years will stop processing hits. This is a major change, and...
Google now allows businesses to display their commitment to environmentalism in their Google Business Profile. This helps companies capitalize on growing eco-consciousness among consumers in the...
On April 5th, Google’s Ads Liaison Ginny Marvin confirmed that Google Ads reporting is experiencing a latency issue. The issue was originally reported on April 1st,...
30-second summary: Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM is...
Google is introducing a new way to search the web using a combination of text and images at the same time. Multisearch, available as an added...
Search engine optimization (SEO) is a tricky field. Just when you think you’ve got a handle on it, Google goes and changes the algorithm and what...
In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea...
If Google Ads are a part of your marketing strategy, you’re probably always on the lookout for ways to boost performance. You not only want more...
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is...
