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14 Types Of Google Ads Extensions & What They Do

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14 Types Of Google Ads Extensions & What They Do

If Google Ads are a part of your marketing strategy, you’re probably always on the lookout for ways to boost performance.

You not only want more clicks, but you want more high-quality clicks, from the type of user who takes action once they hit your landing page.

But that’s easier said than done. You could spend countless hours tweaking every ad as you A/B test minute differences in copy and structure – or you could utilize Google Ads extensions.

You may be familiar with Google Ads extensions; you may have read about them or maybe you’re even using them already.

But you may not realize Google adds more types nearly every year.

This guide will help you understand each type of ad extension, so you can optimize them for maximum performance and get more bang for your PPC buck.

Google Ads Extensions Basics

Let’s start at the beginning.

What Are Google Ads Extensions?

You may already have guessed the answer to this one: Google Ads extensions extend your ads, claiming more real estate on search engine results pages (SERPs) and helping searchers make decisions.

Why Should You Use Them?

There are two main benefits to ad extensions that are so ubiquitous, nearly every advertiser can benefit from them:

1. They allow you to provide more information: Larger ad text lets you make a stronger case to targets about why they should click on your ad.

2. They increase your visibility on SERPs: The larger size of extended ads makes them more impactful.

Through these two factors alone, ad extensions can increase your clickthrough rate (CTR) significantly – possibly several percentage points. And this isn’t even considering their other benefits, which include:

  • Improved lead quality: By providing more information, extended ads allow poor-quality leads to self-disqualify, so you get fewer irrelevant clicks. The people who click through to your landing page are far more likely to take the desired action.
  • Better ad ranking: Google uses a variety of factors to determine your ad position, including expected CTR, relevance, and landing page experience. Simply using ad extensions will automatically improve your ranking, because it allows Google to offer a better variety of ad formats.
  • Better use of your PPC budget: Because they improve your CTR, ad extensions can help lower your cost-per-click (CPC), which in turn means you’re getting more out of your paid ad spend.

Manual And Automated Extensions

There are two general extensions categories: manual, which requires some setup, and automated.

Most of the extensions discussed here are manual, though some of them can also be dynamically applied by Google when it predicts they will improve performance.

It’s important to note that in February 2022, Google announced several changes to automated extensions, including allowing them to be shown alongside manually added extensions like sitelinks, callouts, and structured snippets (more on these later).

This allows your ad to claim more SERP area and generate more clicks.

They can also be added at an ad group, campaign, or account level, and may be included in reports.

14 Types Of Google Ads Extensions

Now that we’ve covered the basic categories of extensions, let’s dive deeper into the different types.

1. Location Extensions

Location extensions list your location on its own line, helping people find your location(s), a map to your location, or the distance to it. These may also include a phone number or call button for mobile users.

location extensions 6239d1b3654fb sej

Screenshot by author, March 2022

This extension, which can be automatically applied, is ideal for any business that depends on in-person transactions, including restaurants, retail locations, and service providers like barbers or beauty salons.

There are also benefits for primarily online companies, as a physical address can increase your legitimacy in the eye of customers.

2. Product Extensions

By linking your Google Merchant account to Google Ads, product extensions allow you to enhance your products listing.

This is a useful tool for any campaign in which you’re selling goods related to your target keywords.

Sample of product extensionScreenshot by author, March 2022

Because products are more specific than location or phone number, you’ll want your campaigns to be more granular, particularly if you sell a wide variety of products.

3. Sitelink Extensions

Useful for directing users to other pages on your website, sitelink extensions allow targets to choose where they would like to go, as opposed to just visiting your landing page.

Making it easier for users to find exactly what they’re looking for can increase your CTR significantly.

sample of sitelink extensionScreenshot by author, March 2022

Common pages used with sitelinks include Contact Us pages, pricing pages, sale pages, and testimonials pages.

Ecommerce sites have used them to great effect when directing customers to specific categories pages.

These can be added manually or dynamically as an automatic extension.

4. Seller Ratings Extensions

Showcase your business’s reputation and build trust with seller ratings extensions.

Google gathers ratings from reputable business review sites and aggregates them into a single rating on a five-star scale.

This extension shows your overall rating, as well as the total number of reviews. They also sometimes include a qualifier to describe the rating (e.g., same-day delivery).

A sample of seller ratings extensionScreenshot by author, March 2022

These automated extensions typically only appear if you have a minimum number of unique reviews and an average rating of 3.5 stars or better.

5. Callout Extensions

A versatile extension with all sorts of uses, callout extensions are 25-character snippets used to highlight important selling points, sales or any other key points about your business, products, or services.

Sample of callout extensionsScreenshot by author, March 2022

For example, if you want to promote a 25% off sale, free delivery, or your business’s 60th anniversary, callout extensions are perfect.

You’re allowed six of these extensions per campaign, and they need to apply to the entire offering you’re advertising.

The best callout extensions tend to use numbers and specifics (i.e., “5 left in stock,” works better than “limited quantities remain.”)

If your website includes useful information like “online reservations,” these descriptions can be added automatically as a dynamic callout, as well.

6. Structured Snippets Extensions

Identified by colons, structured snippets are useful for highlighting specific products, services, and features users may be looking for.

Responsible for a whopping 35.1% of all clicks, they tell searchers who you are and what you offer increasing quality clicks and helping stretch your budget further.

Like sitelinks, you can select these manually or they can be dynamically applied by Google.

7. Call Extensions

Call extensions make it easy for searchers to call directly from your ad. They include a click-to-call phone number in your ad for mobile users.

These conversions are tracked, allowing you to measure the value of your ads by the number of phone calls they generate.

sample of a call extensionScreenshot by author, March 2022

You can include call extensions manually or Google can apply them automatically.

8. Affiliate Location Extensions

Affiliate location extensions are useful for companies that sell their products through third-party retailers.

They help users find nearby stores that carry your items, helping them decide where and what to buy.

These are commonly used by manufacturers who work with major retail chains, as they do not specify your own business’s location.

9. Price Extensions

It’s no secret that price is a key factor in almost every buying decision.

Price extensions let you set cost expectations upfront, establishing transparency and helping build trust with searchers.

As a result, users are more informed and more likely to buy by the time they hit your website.

Sample of price extensionScreenshot by author, March 2022

These extensions are useful for businesses that have variable pricing, sell service packages, or offer many different products.

10. App Extensions

From the local pizza place to real estate agents, it seems like everyone has a mobile app these days.

By providing a download link in your text ad, app extensions make it easy for interested users to get yours – while allowing you to track downloads based on keywords.

Sample of app extensionScreenshot by author, March 2022

These only appear to users on mobile devices and direct users to your app in iTunes or the Google Play Store.

11. Promotion Extensions

Get more clicks from people searching for the best offers by using promotion extensions.

Used to highlight sales and promotions, they appear below your ad and use the price tag icon or deal in bold.

You can also display up to two lines of copy with them to provide users with more information.

Sample of promotion extensionScreenshot by author, March 2022

What’s great about these (aside from their effectiveness), is that Google is flexible on how you use them.

You can show promotion extensions on specific dates, days, or even hours, as well as allow you to use pre-populated event tags like Black Friday or end-of-summer.

12. Lead Form Extensions (New)

The newest Google Ads extension, lead form extensions eliminate the need for users to fill out a form on your landing page by allowing them to submit their contact information directly on the SERP.

Sample of lead form extensionScreenshot by author, March 2022

If the searcher is using their Google account, the relevant information can be pre-populated and can be submitted with a single click.

This helps drive qualified leads into your marketing funnel and shortens the sales cycle.

13. Video Extensions

Video extensions allow you to show drive action below your video ad on the YouTube mobile app, providing the opportunity to extend your message beyond the primary video and keep viewers engaged.

Sample of video extensionScreenshot by author, March 2022

14. Image Extensions

Image extensions let you use relevant visuals to complement their text ads, helping drive performance.

Not every advertiser is eligible for this type of extension and must meet certain requirements including a history of compliance, a Google Ads account in an eligible vertical, and active campaigns running.

Sample of image extensionScreenshot by author, March 2022

How To Set Up And Create Google Ads Extensions

Now that you know more about the different types of Google Ads extensions and how they can work for you, let’s take a look at how to set them up.

The first thing you need to do is determine your goals and which extensions will work to make them a reality.

Do you want customers to contact you? Visit your website? Submit their contact info?

Figure out what you want targets to do, and then select the extension that facilitates that.

From there, it’s a simple process:

  1. Log into your Google Ads account.
  2. Select your campaign or ad group.
  3. Click the “Ads & extensions” tab, then “Extensions.”
  4. Select the extension(s) you want.
  5. Customize each type of extension.
  6. Click “Save.”

Final Thoughts

If you’re looking for an easy way to increase clickthroughs, get more web visitors, and convert more targets, ad extensions are an excellent tool.

With so many types to choose from, there’s an extension that will work for every organization, no matter what industry it’s in.

It’s up to you to determine which will work best for your needs, but one thing is certain: When properly applied, they’ll help you land more quality leads and make the most of your PPC budget.


Featured Image: Song_about_summer/Shutterstock

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SEO

The 17 Best Ad Networks For Content Creators In 2024

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The 17 Best Ad Networks For Content Creators In 2024

No room for doubt, we find ourselves firmly entrenched in the era of the creator economy.

In today’s digital landscape, the influence wielded by content creators, influencers, and community builders has reached unprecedented heights. Their craft not only resonates with audiences but also opens up diverse avenues for revenue generation.

However, navigating this landscape is far from a walk in the park.

Bloggers, videographers, photographers, and creatives of various stripes are in a perpetual quest for innovative ways to monetize their work amid the unpredictable nature of the digital domain.

Enter display ad networks – a tried-and-true method for creators to maximize earnings while ensuring an exceptional user experience. The key lies in selecting the right one.

In the upcoming sections, we’ll delve into the most promising ad networks for content creators in 2024, equipping you with the tools to monetize your content effectively.

Understanding Ad Networks:

Let’s kick off with the basics: What exactly is an ad network?

An ad network acts as the intermediary between publishers (bloggers, content creators, etc.) seeking to sell ad space and advertisers eager to secure ad placements.

These networks bridge the gap, helping advertisers locate suitable websites aligning with their target audience and goals. Conversely, they enable publishers to connect with advertisers whose content aligns seamlessly with their own.

For bloggers and content creators, ad networks offer a hassle-free opportunity to monetize their content without the intricacies of direct negotiations with advertisers.

Contrary to sponsored posts or affiliate marketing, ad networks provide a more automated, hands-off approach, saving creators both time and stress.

Here’s a glimpse into the typical functioning of ad networks, though the specifics may vary based on your chosen network:

  1. Joining the network: Submit your content for review; the network evaluates your content based on various criteria.
  2. Ad placement: Once approved, the process of placing ads on your site begins. This may involve embedding a code snippet or inviting bids from advertisers.
  3. Earnings generation: Users viewing or clicking on ads lead to revenue for you, as advertisers pay the network for serving their ads.
  4. Payment: The network transfers your earnings through your chosen method, sometimes with a commission deducted.

Exploring Ad Network Types:

While ad network types are ever-evolving, some categories remain prevalent. Here are a few you might encounter:

  1. Vertical Networks: Specialized in specific niches or industries, targeting a highly specific audience.
  2. Premium Networks: Emphasize high-quality ad content, often collaborating with top-tier publishers and high-traffic websites.
  3. Specialized or Inventory-Specific Networks: Focus on specific content types rather than industries, such as video-specific or podcast-only networks.
  4. Targeted Networks: Aim for hyper-specific demographics or user segments, honing in on criteria like location and behavior.
  5. Performance and Affiliate Ad Networks: Prioritize user actions over mere ad display, with payment tied to specific user actions.

Choosing the Right Ad Network:

While ad networks offer a recognizable avenue for income, not all are created equal. Consider the following factors:

  1. Audience and Niche: Ensure alignment with your content and audience.
  2. Ad Formats: Select networks offering ad types, sizes, and placements that suit your preferences.
  3. Revenue Models: Understand payment models (revenue share, CPM, CPC, CPA) and choose what aligns with your goals.
  4. Traffic Requirements: Be mindful of minimum traffic requirements, choosing a network that suits your platform’s reach.
  5. User Experience: Prioritize networks that enhance user experience, delivering non-intrusive, relevant ads for increased audience satisfaction and revenue.

1. Google AdSense

Screenshot from GoogleAdsense, October 2023The 17 Best Ad Networks For Content Creators In 2024

For those embarking on the journey of ad monetization, Google AdSense stands out as an excellent choice. As a product of Google, it reigns supreme among ad networks, appreciated especially by beginners for its user-friendly interface.

What makes it particularly enticing for novices is the absence of a minimum traffic requirement, and the fact that joining the self-service platform comes at no cost.

Once you secure approval, initiating the display of ads is as simple as embedding a code snippet into your site. The Auto Ads feature adds to the convenience, allowing effortless automation of ad placement on your website or selective deactivation for specific pages.

Google AdSense presents a diverse range of ad formats, including display, text, in-feed, and in-article ads. Moreover, it offers personalization options such as contextual and behavioral targeting.

Despite its user-friendly appeal, navigating Google AdSense comes with its set of challenges. Obtaining approval can be a rigorous process due to Google’s stringent policies and guidelines. Additionally, even after approval, there is a lingering risk of account suspension for any policy violations.

To cash in your earnings, a minimum of $100 must be accumulated. While AdSense does offer a decent income, it falls short in terms of revenue potential compared to some alternative platforms.

Here’s a breakdown of the revenue share: 68% goes to site owners, while 32% goes to Google AdSense. The payment model is based on cost-per-click (CPC), and fortunately, there are no traffic requirements to contend with.

Key Features:

  1. Responsive Ads: AdSense ensures that your ad units automatically adjust to the user’s device, guaranteeing a seamless user experience.
  2. Insights and Analytics: Dive into detailed performance reports to glean valuable information on your ads’ effectiveness. Track metrics like views, clicks, revenue, and more to optimize your ad placements.
  3. Ad Review Center: Take control of the ads displayed on your site by utilizing the ad review center. This feature empowers you to review, approve, or deny specific ad categories, shaping the content that aligns with your platform’s ethos.

2. Media.net

The 17 Best Ad Networks For Content Creators In 2024Screenshot from media.net, October 2023

If you find yourself seeking an alternative to Google AdSense, look no further than Media.net. Powered by the dynamic duo of Yahoo! and Bing, this platform boasts an extensive pool of advertisers, making it an excellent choice to complement your AdSense endeavors.

Media.net has gained recognition for its emphasis on contextual ads. Unlike targeting ads based on user interests, it aligns with the content on your page, a strategy believed to enhance user engagement and clickthrough rates (CTRs). Picture this: If your blog explores serene beaches, Media.net might showcase ads for beach towels to your audience.

Much like AdSense, Media.net comes without a price tag and has no traffic requirements for joining. It offers a vast array of ads, optimized for seamless viewing on mobile devices.

One distinctive advantage of Media.net is its dedicated account managers, providing assistance with setup, issue troubleshooting, and optimization tips. This support sets it apart from many other platforms.

However, it’s essential to be aware of a few downsides, including a somewhat challenging approval process, a learning curve, a minimum payout threshold of $100, and limited payment options, confined to Payoneer or wire transfer.

It’s noteworthy that Media.net tends to shine brightest for sites in specific niches like health, tech, and finance. Sites outside these niches might experience comparatively lower earnings than on alternative platforms.

Here’s a snapshot of its features:

  1. Dynamic Optimization: Media.net optimizes between various ad types to maximize the impact of your impressions, tailoring them to your audience.
  2. Sizeless Ads: Publishers enjoy the flexibility to create ads with custom sizes and designs, ensuring a perfect fit for their site.
  3. “Sticky” Ads: The platform introduces ads that stay fixed to the screen as users scroll or in-content ads automatically woven into your content, enhancing viewability.

3. Raptive (Formerly AdThrive)

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Raptive, October 2023

Formerly known as AdThrive, Raptive has solidified its position as one of the most coveted ad networks for content creators, particularly those navigating the realms of travel, lifestyle, food, and parenting.

Renowned for catalyzing substantial revenue growth through meticulous ad placement and performance optimization, Raptive distinguishes itself by prioritizing publishers. Creators can expect to receive payment irrespective of whether Raptive has received payment from its advertisers.

Among the advantages of Raptive are a dedicated support team catering to creators, flexible payment options, personalized site recommendations, the capability to host and monetize video content, and a user-friendly dashboard offering insights into earnings and impressions.

However, like any platform, there are certain drawbacks to consider.

Foremost, Raptive sets a high bar for entry, necessitating a minimum of 100,000 pageviews to qualify for its traffic requirements. This requirement can pose a challenge for newer or smaller creators.

Additionally, Raptive predominantly caters to English content, with a prerequisite for a majority of traffic originating from the US, CA, UK, AU, or NZ. Some reports indicate that Raptive might have a high ad density, potentially impacting the user experience, a factor creators need to weigh.

Breaking down the revenue share, 75% goes to site owners, while 25% goes to AdThrive. The payment model operates on a cost-per-click (CPC) basis, and the traffic requirement is set at 100,000 pageviews per month.

Key Features:

  1. Auto Ad Placement: Raptive’s algorithms ensure that ads are automatically positioned for optimal performance.
  2. Experimentation: Creators can engage in A/B ad testing, experimenting with various ad types and placements to find the most effective combination.
  3. Learning Resources: Raptive enriches creators with a range of expert webinars, tutorials, and articles, empowering them to enhance their earnings through insightful guidance.

4. Adcash

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Adcash, October 2023

Adcash stands out as a self-serve ad network designed to cater to the needs of both creators and advertisers, with a global reach that spans across diverse audiences.

Its reputation is anchored in the extensive array of traffic sources and ad formats it offers. From pop-unders, native ads, and interstitials to display ads, banners, push notifications, and beyond, Adcash provides a comprehensive toolkit.

This global perspective translates into a significant advantage for content creators, enabling them to connect with users in more than 196 countries – a testament to the platform’s adaptability.

Beyond global reach, Adcash boasts real-time performance reporting, optimization tools, and a noteworthy feature: anti-adblock technology. This technology empowers creators to continue generating revenue from visitors who employ ad-blocking tools.

Getting started with Adcash is relatively straightforward, and the platform supports multiple payment options.

However, like any platform, Adcash presents certain considerations. Some ad formats, such as interstitials or pop-unders, might impact the user experience negatively. The minimum payment threshold is set at $25 USD/EUR, and the CPM rates, while competitive, tend to be slightly lower than the market average.

Here are some key attributes of Adcash:

  1. Anti-Adblock Technology: A unique feature that allows ads to be shown to users, even when they are utilizing ad-block tools.
  2. High Fill Rate: Adcash maintains consistently high fill rates, ensuring creators can monetize a significant portion of their impressions.
  3. Live Reporting: The Publisher Platform Reports section in Adcash offers live reporting, allowing creators to track revenue in real-time as it accrues.

5. Amazon Publisher Services

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Amazon Publisher Services, October 2023

Amazon Publisher Services offers publishers and content creators a comprehensive suite of tools designed to streamline the management of their ad inventories and optimize content monetization.

One of its major draws is the gateway it provides to Amazon’s expansive advertising ecosystem. Content creators can leverage cloud-based solutions such as the transparent ad marketplace, unified ad marketplace, and shopping insights. Additionally, creators gain access to Amazon’s substantial ad demand, enhancing their revenue potential.

However, it’s crucial to note that Amazon Publisher Services is tailored more towards established creators with significant website traffic, as it mandates a minimum of 5,000 unique daily visits. For newcomers, the platform might appear daunting due to its complexity, requiring time and technical know-how for effective implementation.

Breaking down the features:

  1. Transparent Ad Marketplace (TAM): Amazon’s server-side header bidding solution takes a cloud-based approach, enhancing speed and efficiency in ad transactions.
  2. Unified Ad Marketplace (UAM): This feature empowers creators to efficiently manage multiple demand partners, securing optimal bids for their inventory by consolidating demand from various sources.
  3. Shopping Insights: A distinctive attribute providing data insights based on shopping behaviors. This allows publishers to fine-tune their delivery strategies for maximum optimization.

While the revenue share and payment model details are undisclosed, Amazon Publisher Services operates on a cost-per-thousand-impressions (CPM) basis. The minimum traffic requirement is set at 5,000 unique daily visits, reinforcing its focus on creators with substantial online presence.

6. PropellerAds

The 17 Best Ad Networks For Content Creators In 2024Screenshot from PropellerAds, October 2023

PropellerAds stands out as a welcoming ad network tailored for beginners, with a primary focus on display ads. Its appeal lies in its user-friendly interface and hassle-free onboarding process – no minimum traffic threshold required.

The platform boasts a global reach and an extensive advertiser pool, ensuring publishers from various regions can capitalize on its monetization options. PropellerAds offers a diverse range of ad formats, spanning popunders, push notifications, native banners, interstitials, and more.

Employing a combination of technology and manual reviews, PropellerAds diligently monitors the quality and content of ads. This proactive approach enables the removal of any unsafe or suspicious content, ensuring that the right ads reach the right audience.

Additional advantages of PropellerAds include a 100% monetized inventory, providing creators with flexible payment options, dedicated account manager assistance, and access to optimization tools.

However, there are certain considerations to bear in mind. PropellerAds has been noted for its lenient approach with advertisers, raising concerns about the potential for low-quality and intrusive ads. It’s also predominantly limited to display ads, which may be a relevant factor for some creators.

Here’s a closer look at the key features:

  1. Real-time Reporting: PropellerAds provides instant access to real-time reporting, allowing creators to track the performance of their ads with immediacy.
  2. Account Manager: While this benefit is more limited to larger publishers, those eligible can enjoy the assistance of a dedicated account manager to address concerns and optimize performance.
  3. Referral Program: PropellerAds introduces a referral program, enabling users to boost their earnings by referring fellow creators to the network.

7. Infolinks

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Infolinks, October 2023

Infolinks positions itself as an ad network with partnerships with some of the globe’s major advertisers, including Amazon, Microsoft, and eBay.

What sets this network apart is its specialization in cutting-edge, “intent-driven” banner ad formats meticulously designed to seamlessly integrate with website content, combating banner ad blindness. These distinct ad types go by names like InFold, InText, InTag, InFrame, and InScreen.

For creators seeking to diversify beyond traditional banner ads or explore alternatives, Infolinks presents itself as a compelling option. The absence of minimum traffic requirements means creators of all sizes can easily join, and the setup process is straightforward.

An interesting facet is that Infolinks allows you to use its ads on the same website alongside AdSense ads, offering the potential for a synergistic income boost.

However, like many ad networks, the potential impact on the user experience is a key consideration. While Infolinks’ non-traditional formats are less intrusive than large banners or pop-ups, they can still influence the overall user experience.

It’s important to note that Infolinks maintains a $50 minimum payment threshold, provides relatively limited customization options compared to some platforms, and may not match the earning potential of other networks.

Here are some key features:

  1. InText: This ad format scans content, highlighting relevant keywords. When users hover over these keywords, relevant ads are displayed.
  2. InFold: Overlay ads that often appear as a footer ad in relation to search intent.
  3. InTag: This ad type compiles your content’s most valuable keywords into a tag cloud on the page. Users can view relevant ads by hovering over a keyword.
  4. InFrame: Banner ads strategically placed in the margins of your website’s page, utilizing previously unused screen space.

The revenue share with Infolinks is 70% to publishers and 30% to Infolinks, and the payment model encompasses CPM, CPC, CPA, CPV, CPI, and Auction. Importantly, there are no traffic requirements for creators to get started.

8. Monumetric

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Monumetric, October 2023

Formerly recognized as The Blogger Network, Monumetric emerges as an enticing choice for publishers able to meet the minimum traffic benchmark of 10,000 pageviews per month.

Monumetric stands out for its extensive pool of advertisers, offering a lucrative earning potential coupled with a diverse array of ad formats. This flexibility allows you to tailor your ad choices to align seamlessly with your audience and content.

A notable advantage of Monumetric lies in its dynamic approach. Rather than presenting a single static ad per user session, it continually delivers different relevant units based on the audience, enhancing engagement.

Perhaps the standout feature is the personalized service extended by Monumetric to content creators, bloggers, and publishers leveraging its services. The Monumetric team offers support to comprehend your goals, collaborate on an ad revenue strategy, and even assist in its setup.

On the flip side, there are a few considerations. Beyond the minimum traffic prerequisites, there is a one-time setup fee of $99 to join Monumetrics, although this is waived for those surpassing 80,000 monthly pageviews. The payout schedule operates on a net-60-day basis, with a minimum payout threshold of $10. A critical point to note is that Monumetric exclusively supports WordPress and Blogger websites.

Key Features:

  1. Dynamic Ads: Monumetric’s approach involves dynamic ad placements tailored to the audience and content.
  2. Managed Ad Platform: The company distinguishes itself by offering hands-on support, managing the placement and oversight of your ads.
  3. Personal Support: Monumetric provides one-on-one attention through its dedicated team, aiding in the development of a customized ad strategy for your blog.

The revenue share with Monumetric can reach up to 70% for publishers, and the payment model operates on a CPM basis. Meeting the traffic requirement of 10,000 pageviews per month is essential to unlock the benefits of this platform.

9. Taboola

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Taboola, October 2023

Taboola stands out as a frontrunner in the realm of content recommendations and suggestions. Wondering what that entails?

Consider the last time you perused a blog or article, and at the bottom, you encountered a section suggesting other articles or videos from external sources. These are native ads, also known as sponsored links, often facilitated through an ad network like Taboola.

By enrolling in Taboola, publishers and creators grant the network the authority to present ads through native content suggestions, be they articles or videos.

The advantage of this advertising approach lies in its seamless integration with your site’s content, delivering a more organic user experience compared to disruptive banner ads.

Taboola empowers you to curate the types of content presented to your audience, offering an uncomplicated setup process and the potential for substantial earnings.

However, there’s a noteworthy drawback: Taboola imposes a significantly high minimum traffic requirement for enrollment. Qualification necessitates a minimum of 500,000 pageviews on your blog each month. If this threshold seems daunting, you’re not alone.

For those who meet the criteria, it’s important to be aware that some suggested content on your site may not align perfectly or could be perceived as spam.

Key Features:

  1. Native Ad Format: Taboola’s ads are meticulously crafted to blend seamlessly with your site’s content, minimizing disruption to your users.
  2. User-Friendly Interface: The platform offers a straightforward and easy-to-use interface, streamlining the process for publishers and creators.
  3. Content Discovery Engine: Taboola’s algorithm delves into the interests of your audience, curating content recommendations that align with those interests, ensuring the most relevant suggestions.

Revenue is shared on a 50-50 basis, with 50% going to publishers and the remaining 50% to Taboola. The payment model encompasses CPC and CPM. To unlock Taboola’s features, meeting the minimum traffic requirement of 500,000 pageviews per month is imperative.

10. Revcontent

The 17 Best Ad Networks For Content Creators In 2024Screenshot from RevContent, October 2023

If you’re eyeing the content recommendation space but find Taboola’s minimum traffic requirements a bit steep, consider exploring Revcontent!

With a more attainable minimum threshold of 50,000 pageviews per month, Revcontent emerges as a viable option for bloggers and content creators. While it may not match Taboola’s scale, Revcontent positions itself as a robust competitor, emphasizing performance and quality.

Revcontent distinguishes itself by offering publishers unique customization options, allowing them to ensure that native ads seamlessly align with their site’s design and branding. The network provides various placement options, ranging from the bottom of blog posts to newsletters and even video ads.

Known for its stringent approval process, Revcontent ensures a focus on quality content and sensible placements, enhancing the overall user experience.

However, there are considerations. Despite having a considerably lower minimum monthly traffic requirement, hitting the 50,000-pageviews threshold still requires a decent amount of traffic. The approval process, while maintaining quality, may pose challenges for some creators. While not as expansive as competitors like Taboola and Outbrain, Revcontent has a minimum payout of $100.

Key Features:

  1. Widget Customization: Revcontent allows publishers to customize the appearance of content on their site through widget customization.
  2. Content Recommendation Technology: The platform employs a proprietary algorithm to ensure that recommendations are both relevant and engaging for the audience.
  3. Viral Content Discovery: Recognize a piece of content with viral potential? Revcontent provides a feature allowing publishers to promote such content, maximizing revenue opportunities.

The revenue share with Revcontent leans heavily towards publishers, with an 80-20 split in favor of creators. The payment model encompasses CPC and CPM, and the minimum traffic requirement is set at 50,000 pageviews per month.

11. BidVertiser

The 17 Best Ad Networks For Content Creators In 2024Screenshot from BidVertiser, October 2023

If you’re exploring options beyond the major players in the advertising realm, BidVertiser, a direct advertising network, might pique your interest.

Having launched in 2003, BidVertiser has expanded its reach to serve over 80,000 publishers and advertisers globally. It offers a diverse array of ad formats, including slider ads, popunder ads, and native ads.

What sets BidVertiser apart is that creators earn not only for clicks on ads but also receive additional income if those clicks lead to conversions or sales for the advertiser.

BidVertiser boasts a low payment threshold of $10, coupled with no minimum traffic requirements. Similar to Revcontent, it equips creators with tools for customizing the design of ad units, ensuring seamless integration with their websites and content. Additionally, it maintains a 100% fill rate.

An appealing aspect of BidVertiser is its automated approval process. Meeting the joining requirements results in instant approval, enabling creators to commence revenue generation promptly.

However, BidVertiser does have its drawbacks. The ads it serves may not always align perfectly with your audience, as it lacks contextual targeting, potentially leading to lower click-through rates. Creators are required to provide a list of preferred advertisers; otherwise, BidVertiser randomly selects them. While BidVertiser has a global reach, those with non-US traffic may not experience substantial earnings.

Key Features:

  1. Direct Advertising Platform: Facilitates direct connections between creators and advertisers, eliminating middlemen.
  2. Geo-Targeting: Enables publishers to segment their audience based on demographics and geography, presenting targeted ads for enhanced revenue generation.
  3. Transparency: BidVertiser provides creators with comprehensive details on incoming bids, winning bids, and revenue earned, ensuring transparency in the process.

BidVertiser’s revenue share remains undisclosed, and it operates on a CPC, CPM, and CPA payment model. Importantly, there are no traffic requirements for creators to join.

12. Mediavine

Mediavine stands out as a preferred ad network for numerous bloggers and content creators, celebrated for its commitment to optimizing earning potential while ensuring a positive user experience for audiences.

Let’s delve into the advantages.

Mediavine boasts faster ad delivery compared to many other ad networks, resulting in reduced wait times for users to view ads. Remarkably, Mediavine asserts that its ads load 200% faster than those of competitors.

Prioritizing user experience extends to other facets, including SEO-optimized website scripts and high-quality ad placements striking a balance between revenue generation and user experience.

Renowned for having some of the highest revenue per mille (RPM) in the industry, Mediavine features a substantial pool of top publishers and advertisers. It further fosters a robust community of creators who not only support one another but also engage in mutual learning and networking at conferences and events.

Similar to many ad networks, Mediavine does have a notable downside – its minimum traffic requirement. While not as daunting as some, a minimum of 50,000 sessions per month, predominantly from the USA, is necessary for qualification.

Additionally, Mediavine mandates 100% exclusivity from its publishers, meaning concurrent usage of other ad networks on the same site is prohibited.

Key Features:

  1. Strong Community: Publishers gain access to Mediavine’s dedicated Facebook group, facilitating networking with industry experts and fellow content creators.
  2. Dynamic Ad Placements: Mediavine prioritizes high-quality ads, emphasizing a superior user experience and enhanced viewability.
  3. Transparent Reporting: Both creators and advertisers benefit from detailed insights and analytics provided by Mediavine. The platform includes a dashboard showcasing top posts and RPMs.

Mediavine operates on a revenue share model, with 75% allocated to publishers and 25% to Mediavine. The payment model is based on CPM, and the traffic requirement for qualification is set at 50,000 monthly sessions.

13. Adsterra

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Adsterra, October 202

Adsterra stands out as a reputable and dependable ad network, providing global coverage and serving as a compelling alternative to larger networks. It particularly caters to creators seeking extensive worldwide coverage and a diverse range of ad types.

Presenting itself as the premier ad network for publishers, Adsterra boasts a swift 10-minute approval process, a 100% fill rate, and a network comprising over 12,000 advertisers. Notably, there is no minimum traffic requirement for joining.

As a self-serve platform, Adsterra ensures ease of use, offering publishers a selection of ad types such as Popunder, social bar, in-page push, native banners, and standard banners. Beyond typical desktop and mobile website traffic, Adsterra allows monetization of social and mobile app traffic.

Adsterra brings additional advantages, including a three-level anti-fraud system for a secure experience, flexible payment options tailored to individual needs, and a Partner Care support system. The support system provides 24/7 multilingual chat assistance for users.

On the downside, Adsterra maintains a minimum payment threshold of $100, and CPM rates may vary based on location.

Key Features:

  1. Referral Program: Adsterra offers a referral program for publishers, enabling them to earn 5% of the revenue generated from anyone they refer.
  2. Strong Security: Employing a combination of in-house and third-party fraud detection tools, along with manual human reviews, Adsterra is committed to providing top-notch security.
  3. Customer Support: With 24/7 support available in multiple languages, Adsterra ensures assistance is readily accessible for its users.

Adsterra operates with an undisclosed revenue share model and supports various payment models, including CPC, CPM, CPI, CPA, and CPL. Notably, there are no traffic requirements for publishers to join.

14. Sovrn (Formerly VigLink)

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Sovrn, October 2023

Sovrn operates as a supply-side platform (SSP), providing a suite of tools and services to publishers and creators for effective content monetization. Its approach integrates traditional ad-serving techniques with advanced methods such as automated affiliate linking, powered by VigLink, a company acquired by Sovrn.

Creators utilizing Sovrn gain access to the Sovrn Data Collective, recognized as the “world’s largest publisher collective for deep consumer insights and enriched audience data.” Currently serving over 60,000 sites, Sovrn offers an array of services including an ad exchange, ad management, and more.

Setting up Sovrn’s tools and integrating them with your website is a straightforward process. Notably, Sovrn can automatically convert relevant links to affiliate links, even on older content. The platform provides customizable ad formats to suit your audience.

While Sovrn does not impose minimum traffic requirements for joining, it does have a minimum payout threshold set at $25 ($50 for wire transfer). The approval process is relatively strict, and payments follow a net-60 structure.

Key Features:

  1. Signal: Sovrn’s Signal feature empowers publishers to delve into their audience’s behavior, utilizing these insights to tailor their ad units.
  2. Automated Affiliate Conversion: Formerly known as VigLink, this feature enables the automatic conversion of standard links into affiliate links.
  3. Access to Sovrn Data Collective: Publishers can leverage data from Sovrn’s collective to understand which ads audiences are engaging with, aiding in revenue optimization.

Sovrn operates on a revenue share model, allocating 75% to publishers and retaining 25%. It supports various payment models, including CPM, CPC, and CPA. Sovrn does not impose traffic requirements for participation.

15. BuySellAds

The 17 Best Ad Networks For Content Creators In 2024Screenshot from BuySellAds, October 2023

BuySellAds operates as an ad marketplace, facilitating revenue generation for publishers by directly connecting them with advertisers across websites, newsletters, and podcasts.

The process involves publishers listing their available ad inventory and CPM in a centralized marketplace. Advertisers can then submit bids for these ad placements, with creators reviewing and approving the proposed creative before the ads go live on their sites.

BuySellAds prides itself on offering an easy-to-use platform, featuring non-disruptive ad types, contextual brand sponsorships aligned with content, and a dependable payment schedule.

While the platform offers numerous advantages, there’s a slight learning curve for beginners. Additionally, there are minimum payment thresholds, ranging from $20 for PayPal to $500 for wire transfer.

Key Features:

  1. Range of Products: Creators can monetize various platforms, including websites, newsletters, and podcasts.
  2. Pricing Control: Publishers have the flexibility to set their own rates through BuySellAds, giving them more control over their earnings.
  3. Marketplace: BuySellAds’ marketplace facilitates direct connections between publishers and advertisers, ensuring that ad placements align with the goals of both parties.

BuySellAds operates on a revenue share model, allocating 75% to publishers and retaining 25%. The payment model is primarily based on CPM, and there are no specific traffic requirements for participation.

16. Ezoic

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Ezoic, October 2023

Ezoic stands out as a technology-driven ad network that harnesses the power of AI to optimize ad placements, enhance revenue, and maintain a positive user experience for publishers.

As a Google Certified Publishing Partner, Ezoic adheres to industry standards in serving ads on websites. It distinguishes itself by being the first in the industry to integrate AI and machine learning into its features. These technologies enable Ezoic to conduct tests on various ad placements, formats, and sizes, determining the most effective formula for publishers to maximize earnings while ensuring a superior user experience.

Ezoic provides creators with the flexibility to choose placeholders for ad locations or specify user experience metrics, such as page load time. The AI considers these preferences when deciding how to serve ads to the audience. Notably, there is no minimum traffic requirement for signing up, and Ezoic caters to global traffic, allowing creators to generate income from diverse sources.

However, it’s important to note that significant earnings may be more likely with US traffic, and there might be a learning curve as creators familiarize themselves with Ezoic’s tools. Temporary performance issues may also arise as Ezoic experiments with different layouts and placements to optimize results.

Key Features:

  1. Mediation: Ezoic’s Mediation feature enables publishers to integrate and manage multiple ad networks, including Google AdSense, alongside Ezoic. This allows networks to compete for ad inventory, ensuring creators receive the highest possible bids.
  2. Leap: An exclusive toolset, Leap provides creators with insights and tips to improve speed metrics, page load times, and Core Web Vitals scores.
  3. Humix: An innovative video tool that allows creators to share and display videos from other publishers on their own website.

Ezoic operates on a revenue share model, allocating 90% to publishers and retaining 10%. The payment model includes CPM and Earnings Per Thousand Visitors (EPMV). The traffic requirement for participation is 10,000 monthly visitors.

17. RevenueHits

The 17 Best Ad Networks For Content Creators In 2024Screenshot from RevenueHits, October 2023

RevenueHits distinguishes itself as a self-service, performance-driven ad network tailored for creators with high-intent audiences likely to engage in actions like making purchases or signing up for advertisers.

The core of RevenueHits’ model revolves around a performance-based approach, particularly emphasizing cost per action (CPA). In this framework, creators earn income when users click an ad on their site and successfully complete an action, such as making a purchase or signing up for the advertiser’s service.

Key Highlights:

  1. CPA Model: Publishers receive payments based on user actions, such as sales, sign-ups, registrations, form fills, or other predefined activities.
  2. Ad Formats: RevenueHits offers a range of ad formats, including display banners, shadow box, floating banners, footer sticky, in-page push, and more.
  3. Referral Program: Creators can participate in a referral program, earning up to 10% of the earnings generated by publishers they refer for a year.

Noteworthy Aspects:

  • No Minimum Traffic Requirement: RevenueHits welcomes publishers without a minimum traffic requirement, offering flexibility in participation.
  • High Earnings Potential: With payouts of up to $50 per acquisition, there is a substantial earnings potential for creators, especially those with a high-intent audience.
  • Payment Thresholds: Publishers should be aware of minimum payment thresholds, set at $20 for PayPal and $500 for wire transfers.
  • Payment Model: RevenueHits operates on multiple payment models, including CPA, CPL (Cost Per Lead), and CPM (Cost Per Mille).
  • Ad Quality and User Experience: While RevenueHits presents an opportunity for earnings, it may not have the same reputation for high-quality ads that prioritize a positive user experience compared to some other networks.
  • Undisclosed Revenue Share: The specific revenue share percentage that RevenueHits retains is undisclosed.

In summary, RevenueHits offers an alternative approach with a focus on performance-driven models, making it suitable for creators seeking opportunities based on user actions. The absence of a minimum traffic requirement and the potential for high earnings based on user conversions contribute to the appeal of this ad network. However, creators should consider the trade-offs, including the minimum payment thresholds and potential variations in overall earnings.

Selecting the right ad network is a crucial decision for content creators, bloggers, and publishers. The process involves understanding the nuances, weighing the pros and cons of each platform, and grasping their diverse payment models and methods.

The key factor is ensuring that the chosen platform aligns with your content goals and values. Before making a decision, it’s essential to clarify what matters most to you – whether it’s the quality of ads, user experience, or payout frequency – and verify that these priorities are reflected in the ad network you opt for.

Whether you’re a novice blogger embarking on the journey to monetize your content or an experienced creator reevaluating your revenue strategy, this guide aims to assist you in making well-informed decisions to maximize your earnings.

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State Of Marketing Data Standards In The AI Era [Webinar]

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State Of Marketing Data Standards In The AI Era [Webinar]

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.

Want to learn how you can mitigate privacy risks and boost ROI through data standards?

Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.

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  • Gain a better understanding of how your marketing data management compares to enterprise advertisers.
  • Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
  • Walk away with tactics and best practices that you can use to improve your marketing data now.

Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.

Learn the key ways to level up your data strategy to pinpoint campaign success.

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GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

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GPT Store Set To Launch In 2024 After 'Unexpected' Delays

OpenAI shares its plans for the GPT Store, enhancements to GPT Builder tools, privacy improvements, and updates coming to ChatGPT.

  • OpenAI has scheduled the launch of the GPT Store for early next year, aligning with its ongoing commitment to developing advanced AI technologies.
  • The GPT Builder tools have received substantial updates, including a more intuitive configuration interface and improved file handling capabilities.
  • Anticipation builds for upcoming updates to ChatGPT, highlighting OpenAI’s responsiveness to community feedback and dedication to AI innovation.

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