When Google Discovery campaigns first came on the scene in 2019, I was skeptical they would amount to much. Their available inventory across Gmail, YouTube, and...
Twitter confirms it’s working on an edit button and will begin testing it with select users in the coming months. This was announced last night after...
The marketing mix is a system of interconnected elements used to bring products or services to the market and effectively communicate them to the target audience....
Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to COVID), the...
Learning SEO can seem overwhelming. It’s a complex topic, and the industry is rife with misinformation. But with a bit of time, effort, and the right...
Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve...
One of the biggest myths in SEO is the dreaded “duplicate content penalty.” Want to know an SEO secret? There is no such thing as a...
Google announced a breakthrough in the effort to create an AI architecture that can handle millions of different tasks, including complex learning and reasoning. The new...
This week’s Ask An SEO question comes from Abhinav in New Delhi, who writes: “How can article aggregator sites outperform the original source? Google has various...
Like Google, writing for the Amazon marketplace has its quirks and best practices to help more potential buyers find your products. If you want to ensure...