Learning SEO can seem overwhelming. It’s a complex topic, and the industry is rife with misinformation. But with a bit of time, effort, and the right roadmap, it’s something that anyone can learn.
If you’re not already familiar with the basics of SEO, this is where you should start. Specifically, you need to understand how search engines work and the four main facets of SEO. Let’s go through these real quick.
How search engines work
Search engines work by finding content and storing it in a big index. They then use complex processes, also known as search algorithms, to rank content from the index when a user performs a search. In other words, when you search for something on Google, you’re not searching the entire web—you’re searching Google’s index.
This means that if Google can’t find and index your content, you can’t rank because you won’t be indexed.
Google builds its index from two main sources:
Sitemaps – A sitemap is a file listing all the important pages on your website that you want search engines to index. You can submit your sitemap to Google to tell it that your pages exist.
Links from known webpages – Google already has billions of pages in its index. If you get a link from one of those pages, Google can “follow” the link to discover your page.
Note that Google can discover new pages on your website by “following” links from known pages on your website too.
For example, if Google already has your blog homepage in its index, you can link internally to newly published blog posts from there. Google would be able to “follow” these links to discover newly published posts on your blog.
Keyword research is the process of finding what your customers are searching for. It’s important because you won’t get discovered if people aren’t searching for the keywords you target.
Because Google doesn’t exactly make this information accessible, the best way to find keywords is with a keyword research tool like Ahrefs’ Keywords Explorer. To use it, enter one or a few broad topics related to your industry, hit search, then go to one of the keyword ideas reports. You’ll see the keywords’ monthly search volumes and a few other SEO metrics.
In Keywords Explorer, we also show the “Traffic Potential” metric for each keyword. This estimates how much traffic the current top-ranking page for the keyword gets, which is usually a good indicator of how much traffic you can get by ranking #1.
As pages tend to rank for more than one keyword, “Traffic Potential” usually gives a more accurate estimate of a keyword’s potential than its search volume.
On-page SEO is where you optimize the content on your page to rank higher on search engines. It revolves heavily around understanding what searchers want and giving it to them—a process known as optimizing for search intent.
For example, if we look at the top results for the keyword “best protein powder,” we see that they’re all blog posts comparing top picks:
This tells us that although searchers are in the market for a protein powder, they’re still weighing up their options and aren’t quite ready to buy. As a result, it would be tough to rank an e‑commerce product page for this query. That’s not what searchers want.
This is probably why there’s a clear correlation between linking websites and organic traffic:
Not all links are created equal, however. Links from relevant and high-quality websites usually move the needle more than links from irrelevant and low-quality websites. In other words, if your site is about Bitcoin, a link from a website about cryptocurrencies will likely positively impact rankings more than one from a website about travel.
Building high-quality links to your website is arguably one of the most challenging aspects of SEO and one of the most in-demand SEO skills.
Technical SEO ensures that search engines like Google can find, crawl, and index your content. Unless they can do all three of these things, it’s unlikely that your pages will show up in the search results.
Let’s take a look at these three things in more detail.
Find – Google first needs to know that your page exists and where to find it.
Crawl – Google now needs permission to crawl the page. That’s where a computer program downloads the page’s content.
Index – Google now needs permission to add your page to its index.
You can solve the first part of the process by ensuring that your page has links from other known pages on your website and is in a sitemap that you’ve submitted to Google.
As for crawling and indexing, you need to ensure that you’re not blocking Google from doing either of these things. This is done using a file called robots.txt (crawling) and a meta tag called meta robots (indexing).
Knowing SEO theory is one thing; applying that knowledge to rank a website is another thing entirely. You’ll learn more about SEO in the trenches than any other way.
For example, when I was getting started in SEO, I created a bodybuilding website, as I was interested in the topic at the time. First, I made sure my technical SEO was on point and that Google could find, crawl, and index any content I published. I then did some keyword research to find topics to cover. After that, I began publishing optimized content.
Here’s the first post I published in August 2012:
Finally, I built some links.
Here’s one of the links I built with a guest post (it’s still live today… 10 years later!):
This website ended up doing quite well, which validated that the SEO theory I’d learned made sense. However, I made some mistakes too. For example, I distinctly recall the rankings for a page tanking after randomly deciding to rewrite the copy. This taught me a valuable lesson that I didn’t learn elsewhere: If it ain’t broke, don’t fix it!
3. Deepen your SEO knowledge
It’s impossible to learn absolutely everything about every facet of SEO. The topic is just too broad. So now that you’ve spent some time in the trenches and learned which aspects of SEO you enjoy, it’s time to niche down and deepen your knowledge in one area.
This is known as becoming a t‑shaped SEO.
Being a t‑shaped SEO means that you have a broad knowledge of all things SEO but excel in one particular area. The area you choose to specialize in should be one that you’re best at and most enjoy.
Notice how Marie Haynes’ specialty is hyperspecific? Instead of choosing one broad facet of SEO (e.g., keyword research or link building), she decided to specialize in the niche area of Google penalty recovery. As a result, there’s probably no SEO on the planet that knows more about this topic than Marie.
Going hyperspecific like this is a good idea if you’re learning SEO to become an in-demand SEO expert. But if you’re looking to rank websites, it’s probably better to keep things slightly broader and stick with one of the four main facets of SEO.
Either way, you should always test what you learn on your website. This is where true learning happens.
4. Keep your finger on the pulse
Despite what many people say, the fundamentals of SEO barely change. But small things are constantly changing. There are Google updates multiple times a year, changes to how search engines handle aspects of technical SEO, smart folks coming up with new tactics, etc.
With this in mind, while you shouldn’t spend all day every day reading SEO news, it’s important to keep your finger on the pulse.
Here are a few ways to do that:
Attend SEO conferences and meetups
SEO is a big industry with big conferences. For example, BrightonSEO attracts more than 4,000 attendees. There are numerous smaller meetups too, which you can find on meetup.com, such as this one in my hometown. These are all places where like-minded people doing SEO share insights and tactics, so there’s a lot to learn from getting involved.
Podcasters often interview smart SEOs about their successes, failures, and experiences, making podcasts a great way to keep your finger on the pulse while on the go. For example, in this episode of the Authority Hacker podcast, link building extraordinaire Bibi shares her creative approach to link outreach emails.
Facebook has an active community of SEOs who are always willing to answer questions and offer advice should you need it. In fact, our Facebook group, Ahrefs Insider, has almost 17K members and is very active.
If you’d prefer not to be distracted by Facebook, consider joining an SEO Slack community. Some are free, whereas others charge a monthly subscription. Traffic Think Tank (TTT) is a good choice if you’re open to paid communities.
… Like the one you’re reading, where we often publish unique ideas, processes, and studies. For example, when Google switched to relying less on title tags to generate SERP titles, we studied almost a million pages and published the results for the community.
Google publishes official algorithm updates and announcements on the Search Console Blog and hosts weekly “office hours” hangouts on its YouTube channel. You can also follow Google search representatives like John Mueller and Gary Illyes on Twitter.
Look back at the roadmap, and you’ll see a recommendation to share what you learn with others.
This may seem counterintuitive, given that you want to learn more about SEO, but I find that teaching others helps me retain and assimilate knowledge. I think it’s because it forces me to articulate things, which often leads me to conclude that I don’t know as much as I thought I knew.
While you can do this publicly on a blog or YouTube channel, you can also do it semi-privately (in groups and communities) or privately (direct messages, face-to-face).
If you’re thick-skinned enough, doing it publicly often provides an extra line of defense against misinformation because people are usually kind enough to call you out when you get things wrong.
For example, here’s Bill Slawski pointing out an inaccurate claim in one of my articles on Twitter:
This leads me to an important point…
Don’t try to teach others SEO unless one of these things is true:
You’ve thoroughly researched and understood what you’re teaching.
You’re teaching something based on personal experience and testing (and you’ve made that fact clear).
The last thing you want to do is contribute more misinformation to an industry already rife with it.
Final thoughts
The famous psychologist, K. Anders Ericsson, theorized that learning a new skill takes 10,000 hours of practice. You’ll certainly gain a good understanding of SEO in that time, but the truth is that you never stop learning. I’ve been involved in SEO for 11+ years, and I learn new things all the time.
But remember, learning isn’t only about reading and retaining information. It’s also about putting what you read into practice, testing things for yourself, and finding ways to improve on conventional wisdom over time.
Email has revolutionized the way people communicate. From facilitating remote work to monitoring bank balances, it has become an integral part of everyday life.
It has also become a powerful tool for marketers. It has changed the way brands and customers interact with each other, providing incredible opportunities to target audiences at each stage of the buyer’s journey.
In other words, when it comes to getting the most bang for your marketing buck, nothing matches the power of email.
Providing an average return on investment of $36 for every $1 spent, email marketing is one of the most profitable and effective ways of reaching your targets.
Globally used by more than 4 billion people, it has unparalleled reach and is perfect for every step of the buyer’s journey, from generating awareness to encouraging brand loyalty.
If you’re not currently using email marketing to promote your business, you should be.
But to reap the biggest benefits, you need to do more than just dash off a message and sending it out to your contacts. You need a strategy that will help you nurture relationships and initiate conversations.
In this piece, we’ll take an in-depth look at the world of marketing via email and give you a step-by-step guide you can use to launch your own campaigns.
What Is Email Marketing?
If you have an email address of your own – and it’s probably safe to assume that you do – you’re likely already at least somewhat familiar with the concept of email marketing.
But just to avoid any potential confusion, let’s start with a definition: Email marketing is a type of direct marketing that uses customized emails to inform customers and potential customers about your product or services.
Why Should You Use Email Marketing?
If the eye-popping $36:1 ROI stat wasn’t enough to convince you to take the plunge, here are some other key reasons you should use email marketing to promote your business:
Email marketing drives traffic to your website, blog, social media account, or anywhere else you direct it.
It allows you to build a stronger relationshipwith your targets via personalization and auto-triggered campaigns.
You can segment your audience to target highly specific demographics, so you’re sending messages to the people they will resonate with most.
Email marketing is one of the easiest platforms to version test on, so you can determine exactly what subject lines and calls-to-action (CTAs) work best.
Even better, you own your email campaigns entirely.
With email, you own your marketing list and you can target your leads however you like (so long as you stay compliant with CAN-SPAM laws).
There is no question that you should be using email marketing as part of your overall marketing outreach strategy.
Now let’s look at some of the different ways you can do that.
What Are The Types Of Email Marketing?
For every stage of the sales funnel, there’s a corresponding type of email marketing. Here are some of the different types you can use to engage your audience and generate results.
Promotional Emails
When you think about email marketing, these types of messages are probably what you think of.
Used to promote sales, special offers, product releases, events, and more, these are usually one of the least personalized types of emails and tend to go out to a large list.
Usually, promotional campaigns consist of anywhere from 3 to 10 emails sent over a specified time frame. They have a clear CTA that encourages the recipient to take the next step of visiting your site, booking an appointment, or making a purchase.
Informational Emails
This type of email includes company announcements as well as weekly/monthly/quarterly newsletters.
They may include information about new products, company achievements, customer reviews, or blog posts.
The CTA is usually to visit your website or blog to learn more about what’s happening.
Welcome Emails
Sent to new customers or people who have filled out a form on your website, welcome emails encourage recipients to learn more about your company or offering.
These commonly include trial offers, requests to book a demo, or other offerings a new customer will find valuable.
Nurturing Emails
Any salesperson will tell you the importance of creating multiple touchpoints with potential customers.
Lead nurturing emails focus on building interest in people who are drawn to a particular offering.
The goal of these messages is to push them to the consideration stage of the buying journey.
Re-engagement Emails
Nurturing emails’ slightly more aggressive brother, re-engagement emails are used to warm up customers who haven’t been active lately.
These tend to be more personalized, as you’ll want to show the subscriber that you know and understand the challenges they’re facing.
One of the best ways to generate this is via emails soliciting feedback from your customers.
This type of email also gives you insights into your brand’s relative strengths and weaknesses, so you can improve your offerings.
There are a number of other types of emails you can use as part of your marketing efforts, including seasonal emails designed to capitalize on holidays or events, confirmation emails to reassure recipients their purchase was completed or their information received, and co-marketing emails that are sent with a partner company.
In fact, it’s email marketing’s sheer versatility that makes it the cornerstone of any successful marketing strategy. You merely need to decide what you hope to accomplish, then create your campaign around it.
Now, let’s take a closer look at creating and managing your own email marketing.
How Do You Perform Email Marketing?
Step 1: Establish Your Goals
The section above should have made it clear that the type of email campaign you’ll run will depend on what you’re hoping to accomplish. Trying to do everything with one email will lead to confused recipients and a watered-down CTA.
Set one goal for your campaign, and make sure every email in the series works toward it.
Step 2: Build Your List
Now it’s time to determine who will be on the receiving end of your campaign. You do this by building your email marketing list – a process you can approach from several directions.
The most basic way to build an email list is by simply importing a list of your contacts into your chosen email marketing platform (more on that later).
One caveat: Before you add anyone to your list, make sure they have opted into receiving emails from you – otherwise you’ll run afoul of the CAN-SPAM Act guidelines mentioned above.
Other options for building a list from scratch via a lead generation campaign: provide potential customers with discounts, compelling content, or something else of value and make it easy for them to subscribe and you’ll generate high-quality leads.
Some marketers buy or rent email lists, but in general, this isn’t an effective way to perform email marketing.
The primary reason you don’t want to do this is because of lead quality. You’re not going after people who are interested in your brand but instead are blindly targeting leads of questionable quality with emails they haven’t opted in to.
In addition to violating consent laws, which could potentially hurt your IP reputation and email deliverability, you risk annoying your targets instead of encouraging them to try your offering.
Step 3: Create Your Email Campaign
Now that you know who you’re targeting and what you’re hoping to achieve, it’s time to build your campaign.
Email marketing tools like HubSpot, Constant Contact, and Mailchimp include drag-and-drop templates you can employ to create well-designed and effective email campaigns.
We’ll dive deeper into these platforms a bit later, but now, let’s talk about some fundamentals and best practices to help you get the best results:
Make your emails easy to read – No one wants to read a long wall of text. Structure your emails using strategically placed headers and bulleted lists for easy scanning.
Use images – Ideally, you want your emails to capture the reader’s eye and attention. Visuals are a great way to do this.
Write a compelling subject line – The best-written email in the world is useless if no one opens it. That makes a compelling, intriguing subject line paramount. Don’t be afraid to try different iterations, just be sure to keep it short.
Add personalization – Emails that are targeted to a specific person, including addressing them by name, are more likely to generate responses. Your email marketing platform should allow you to do this with relative ease.
Make conversion easy – If you want click-throughs, you need to make it easy for readers. Make sure your CTA is prominent and clear.
Consider your timing – As with most types of marketing, email campaigns tend to perform better when they’re properly timed. This could mean a specific time of day that generates more opens, a time of the week when purchases are more likely, or even a time of year when your content is most relevant. This will probably require some experimentation.
Step 4: Measure Your Results
You’re not going to get your email campaigns right the first time. Or the second. Or the fifth. In fact, there’s really no endpoint; even the best campaigns can be optimized to generate better results.
To track how yours are performing, you’ll want to use the reports section of your email marketing platform. This will help you understand how people are interacting with your campaigns.
Use A/B testing to drill down into what’s working best.
Generally, you’ll want to look at key metrics like:
Open rate and unique opens.
Click-through rate.
Shares.
Unsubscribe rate.
Spam complaints.
Bounces (the number of addresses your email couldn’t be delivered to).
Choosing An Email Marketing Platform
Manually sending out emails is fine if you’re only targeting three or four people. But if you’re trying to communicate with dozens, hundreds or even thousands of targets, you’re going to need some help.
But there are currently hundreds of email marketing platform on the market. How do you choose the right one for your unique needs?
Should you just go with one of the big names like HubSpot, Klaviyo, or Mailjet? How do you know which one is right for you?
While it may initially feel overwhelming, by answering a few questions you can narrow down your options considerably.
The very first thing you need to determine is your budget. If you’re running a small business, the amount you’re willing to spend on an email service platform is probably considerably less than an enterprise-level company.
If you’re an entrepreneur, you’ll probably find that a lower-priced version of a platform like Sendinblue or Constant Contact provides you with all the functionality you need.
Larger companies with bigger marketing budgets may wish to go with an email marketing platform that provides higher levels of automation, more in-depth data analysis and is easier to use. In this case, you may prefer to go with a platform like Mailchimp or Salesforce’s Pardot.
The good thing is that most of these email service providers offered tiered pricing, so smaller businesses can opt for more inexpensive (or even free) versions that offer less functionality at a lower price.
The next thing to consider is the type of email you want to send.
If your primary send will be newsletters, a platform like SubStack is a great choice. If you’re planning on sending transactional emails, you may want to check out Netcore Email API or GetResponse.
For those of you planning on sending a variety of marketing emails, your best choice may be an option that covers multiple email types like ConvertKit or an omnichannel marketing tool like Iterable.
You can narrow down your options by determining your must-have features and internal capabilities.
Some things you’ll want to consider include:
The size of your lists.
Your technical skill level.
Your HTML editing requirements.
Template variety.
Your need for responses/workflows.
A/B testing needs.
Industry-specific features.
While there is significant overlap in functionality between email marketing platforms, each has some variation in capabilities.
Ideally, you want something that will integrate with your other marketing tools to help take the guesswork out of the equation.
You should request demos and trials of your finalists to find which is best for your needs. If you’re working with a team, be sure to loop them in and get their feedback.
Tips For Maximizing Your Results
Email marketing is a powerful tool for any business. But there’s both science and art to it.
Here are some additional tips to help you get the most from your campaigns:
Avoid being marked as spam – According to HubSpot, there are 394 words and phrases that can identify your email as junk mail. These include “free,” “lowest price,” “no catch” and “all new.” You should avoid these whenever possible. To be doubly safe, have your recipients add you to their safe senders list.
Run integrated campaigns – Email marketing serves to amplify the power of other marketing channels. If you’re running sales or promotions, you should include an email aspect.
Clean up your list regularly – Keep your email database up to date to ensure deliverability and higher engagement. If a subscriber hasn’t responded to your re-engagement efforts after six months, it’s probably safe to scrub them from your list.
Harness the power of automation – Autoresponders are a great way to follow up with customers and subscribers, or strategically target someone after a certain event or action. Learn how to set this up on your email marketing platform and it will save you lots of time while boosting returns.
Email Marketing Is A Powerful Tool
There’s a reason why email marketing is prevalent in the modern world – it works.
And that means you should be using it to promote your brand and drive sales.
Hopefully, by this point, you have a good idea of not only what email marketing can do for you, but how it works, and how to create and optimize your own campaigns.
There’s really no better way to connect with our audience and convey the value of your brand.
Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads.
The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to become the most rewarding social platform for creators.
Social networks like Instagram, TikTok, and Snapchat have similar monetization options for creators who publish reels and video content. For example, Instagram’s Reels Play Bonus Program offers eligible creators up to $1,200 for Reel views.
The catch? Unlike other social platforms, creators on Twitter must have an active subscription to Twitter Blue and meet the eligibility requirements for the Blue Verified checkmark.
The following is an example of a Twitter ad in a reply thread (Promoted by @ASUBootcamps). It should generate revenue for the Twitter Blue Verified creator (@rowancheung), who created the thread.
Screenshot from Twitter, January 2023
To receive the ad revenue share, creators would have to pay $8 per month (or more) to maintain an active Twitter Blue subscription. Twitter Blue pricing varies based on location and is available in the United States, Canada, Australia, New Zealand, Japan, the United Kingdom, Saudi Arabia, France, Germany, Italy, Portugal, and Spain.
Eligibility for the Twitter Blue Verified checkmark includes having an active Twitter Blue subscription and meeting the following criteria.
Your account must have a display name, profile photo, and confirmed phone number.
Your account has to be older than 90 days and active within the last 30 days.
Recent changes to your account’s username, display name, or profile photo can affect eligibility. Modifications to those after verification can also result in a temporary loss of the blue checkmark until Twitter reviews your updated information.
Your account cannot appear to mislead or deceive.
Your account cannot spam or otherwise try to manipulate the platform for engagement or follows.
Did you receive a Blue Verified checkmark before the Twitter Blue subscription? That will not help creators who want a share of the ad revenue. The legacy Blue Verified checkmark does not make a creator account eligible for ad revenue sharing.
When asked about accounts with a legacy and Twitter Blue Verified checkmark, Musk tweeted that the legacy Blue Verified is “deeply corrupted” and will sunset in just a few months.
Regardless of how you gained your checkmark, it’s important to note that Twitter can remove a checkmark without notice.
In addition to ad revenue sharing for Twitter Blue Verified creators, Twitter Dev announced that the Twitter API would no longer be free in an ongoing effort to reduce the number of bots on the platform.
While speculation looms about a loss in Twitter ad revenue, the Wall Street Journal reported a “fire-sale” Super Bowl offer from Musk to win back advertisers.
The latest data from DataReportal shows a positive trend for Twitter advertisers. Ad reach has increased from 436.4 million users in January 2022 to 556 million in January 2023.
Twitter is also the third most popular social network based on monthly unique visitors and page views globally, according to SimilarWeb data through December 2022.
We live in an age when AI technologies are booming, and the world has been taken by storm with the introduction of ChatGPT.
ChatGPT is capable of accomplishing a wide range of tasks, but one that it does particularly well is writing articles. And while there are many obvious benefits to this, it also presents a number of challenges.
In my opinion, the biggest hurdle that AI-generated written content poses for the publishing industry is the spread of misinformation.
ChatGPT, or any other AI tool, may generate articles that may contain factual errors or are just flat-out incorrect.
Imagine someone who has no expertise in medicine starting a medical blog and using ChatGPT to write content for their articles.
Their content may contain errors that can only be identified by professional doctors. And if that blog content starts spreading over social media, or maybe even ranks in Search, it could cause harm to people who read it and take erroneous medical advice.
Another potential challenge ChatGPT poses is how students might leverage it within their written work.
If one can write an essay just by running a prompt (and without having to do any actual work), that greatly diminishes the quality of education – as learning about a subject and expressing your own ideas is key to essay writing.
Even before the introduction of ChatGPT, many publishers were already generating content using AI. And while some honestly disclose it, others may not.
BankRate started publishing articles written via AI, they even disclose it on the site. I have found 160+ articles. The first article I was able to find dated April 2022. It would interesting to see how these articles rank. Original finding by @tonythill. #AI#gptchat#SEOpic.twitter.com/BY9JlUZBiz
Also, Google recently changed its wording regarding AI-generated content, so that it is not necessarily against the company’s guidelines.
Image from Twitter, November 2022
This is why I decided to try out existing tools to understand where the tech industry is when it comes to detecting content generated by ChatGPT, or AI generally.
I ran the following prompts in ChatGPT to generate written content and then ran those answers through different detection tools.
“What is local SEO? Why it is important? Best practices of Local SEO.”
“Write an essay about Napoleon Bonaparte invasion of Egypt.”
“What are the main differences between iPhone and Samsung galaxy?”
Here is how each tool performed.
1. Writer.com
For the first prompt’s answer, Writer.com fails, identifying ChatGPT’s content as 94% human-generated.
However, when I tested real human-written text, Writer.com did identify it as 100% human-generated very accurately.
2. Copyleaks
Copyleaks did a great job in detecting all three prompts as AI-written.
Screenshot from Copyleaks, January 2023
3. Contentatscale.ai
Contentatscale.ai did a great job in detecting all three prompts as AI-written, even though the first prompt, it gave a 21% human score.
Screenshot from Contentscale.ai, January 2023
4. Originality.ai
Originality.ai did a great job on all three prompts, accurately detecting them as AI-written.
Also, when I checked with real human-written text, it did identify it as 100% human-generated, which is essential.
Screenshot from Originality.ai, January 2023
You will notice that Originality.ai doesn’t detect any plagiarism issues. This may change in the future.
Over time, people will use the same prompts to generate AI-written content, likely resulting in a number of very similar answers. When these articles are published, they will then be detected by plagiarism tools.
5. GPTZero
This non-commercial tool was built by Edward Tian, and specifically designed to detect ChatGPT-generated articles. And it did just that for all three prompts, recognizing them as AI-generated.
Screenshot from GPTZero, January 2023
Unlike other tools, it gives a more detailed analysis of detected issues, such as sentence-by-sentence analyses.
Screenshot from GPTZero, January 2023
OpenAI’s AI Text Classifier
And finally, let’s see how OpenAi detects its own generated answers.
For the 1st and 3rd prompts, it detected that there is an AI involved by classifying it as “possibly-AI generated”.
AI Text Classifier. Likely AI-generated
But surprisingly, it failed for the 2nd prompt and classified that as “unlikely AI-generated.” I did play with different prompts and found that, as of the moment, when checking it, few of the above tools detect AI content with higher accuracy than OpenAi’s own tool.
AI Text Classifier. Unlikely AI-generated
As of the time of this check, they had released it a day before. I think in the future, they will fine tune it, and it will work much better.
Conclusion
Current AI content generation tools are in good shape and are able to detect ChatGPT-generated content (with varying degrees of success).
It is still possible for someone to generate copy via ChatGPT and then paraphrase that to make it undetectable, but that might require almost as much work as writing from scratch – so the benefits aren’t as immediate.
If you think about ranking an article in Google written by ChatGPT, consider for a moment: If the tools we looked at above were able to recognize them as AI-generated, then for Google, detecting them should be a piece of cake.
On top of that, Google has quality raters who will train their system to recognize AI-written articles even better by manually marking them as they find them.
So, my advice would be not to build your content strategy on ChatGPT-generated content, but use it merely as an assistant tool.