Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained...
Why is our traffic declining? SEO professionals, marketers, business owners, and stakeholders have this same question and concern. Traffic = customers = revenue. We all know...
Today’s Ask an SEO question comes from Nafsika from Hamburg, Germany, who asks: “I have two pages ranking for the same keyword: a product page and...
Increasing online competition and advancements in search technologies mean that writing content is about more than just having a solid grasp of the English language. Great...
In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR....
Even though consumers enjoy having the world at their fingertips, they have become all too aware of how much their personal data is abused. According to...
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing...
Over time, Google consistently changes and updates its algorithm intending to provide accurate, faster, and relevant search results to its users. But what is a Google...
I guess it’s true what they say about product marketing—it suffers from an identity crisis. Because product marketing is closely related to some other roles in...
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want to improve your website’s performance? While there...
