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8 Free Courses For Writers & Content Marketers



8 Free Courses For Writers & Content Marketers

Increasing online competition and advancements in search technologies mean that writing content is about more than just having a solid grasp of the English language.

Great content that performs well takes into account a variety of marketing factors that not even the most seasoned writers are necessarily familiar with.

Before beginning to write content, you’ll want to consider:

  • How you’re going to optimize the piece with keywords, topical relevance, internal linking, and more.
  • How you’ll write for a diverse audience.
  • How you’ll ensure all of the writing has a consistent tone and style.
  • Whether you should hire writers who are experts in the subject matter, or writers who are experts at writing online content. In certain industries, it can be tough to find both.
  • How much will you pay your writers?
  • How many articles you are able to write and publish per week.
  • Who is going to manage the content when it comes to responding to comments, making sure links are not broken, etc.
  • In terms of marketing, which analytics reports you are going to use to make conclusions about the success or failure of each piece.
  • How you will incorporate different content types – video, infographics, ebooks, polls, reviews, interviews, etc.

It’s safe to say that if you want to write successful content that gets a lot of attention, it’s probably a good idea to get some training on both writing and marketing.

Fortunately, getting the training you need doesn’t have to mean shelling out a lot of money from your budget.

There are tons of free online courses that can help you learn everything you need to know to get the links and shares your business needs.

Read on for some favorites from myself and friends!

Top 8 Free Online Courses On Content Marketing & Writing

Disclaimer: I have not taken all of the courses listed below, but I have taken a few, and I know at least one person who has recommended the others.

They’ve also received numerous positive reviews from the hundreds of others who have taken the courses.

Without further ado, below are some of the best out there.

Skillshare Courses

Skillshare allows you to start free for 14 days, and then after that, it is a yearly fee of $96.00.

Once you pay for the membership, all of the classes are free within Skillshare.

If you don’t want to purchase a membership, the courses below can be purchased separately for anywhere from $10-20.

Still, I’ve added them to the list because you can get quite a few courses done for free during your 14-day trial.

1. Content Marketing: Blogging for Growth 

This course is taught by Eric Siu, CEO of Single Grain and Founder at Growth Everywhere.

This 80-minute class will teach you various blog-writing styles, how to brainstorm a topic, and then develop your notes from a brainstorming session to a full-on blog post. He even goes into detail on how to create an engaging headline and feature image.

This is a beginner course perfect for business owners and marketers, and it has a 95% positive review rate.

At the end of the course, you’ll have written an original blog post to share, which hopefully will be the first in a successful content marketing strategy!

2. Become a Better Blogger: Content Planning

This is a course by Andrea Goulet Ford of Corgibytes, a team of expert developers who not only offer maintenance services, but courses to boot!

Ford was an unknown name to me, but her loyal followers seem to swear by her advice, so I gave the course a try and was very impressed.

She has worked with government agencies, Fortune 500 companies, and many more across the board.

This subject matter seems fairly simple, but planning can be very intricate. She helps you create a resource library to refer back to in the future, AND she makes sure that you walk away with three months’ worth of online content all planned out.

Udemy Courses

Udemy is probably the most popular avenue for online marketers when it comes to taking free classes.

They have free options (all mentioned below) as well as paid options and offer more than 32,000 courses, 18,000 instructors, and 80+ course languages.

3. Content Marketing for B2B Enterprises

This course is best for B2B companies, but it’s worth mentioning because it’s one of the few good Udemy classes that are free.

The course is by William Flanagan, CEO and Founder of Audienti, and it’s great because it uses actual scenarios that Flanagan has dealt with in his own business as well as of his clients.

There are six sections to the class, including Creating Interesting Relevant Content, Publishing Content for Conversion, and Getting Content in front of Your Audience.

4. WordPress for Beginners: Create a Website Step by Step

This might seem unconventional, but part of content marketing is knowing how to take advantage of all WordPress has to offer.

This is important for SEO as well as user experience.

The course covers posts vs. pages, the Content Editor, media files, categories and tags, content widgets, and more confusing little options you have.

It’s a basic course and best for beginners, but necessary if you have any questions about what WordPress can offer.

Coursera Courses

Coursera courses are on the rise.

The education platform partners with top universities and organizations worldwide and makes it easy for anyone to sign up (similarly to Udemy, except it’s a bit pricier and works with colleges and universities).

Coursera also has one of the largest libraries of classes in all different categories, so this is one of my favorite platforms.

5. Content Strategy for Professionals Specialization

There are four parts to this course: “Engaging Audiences,” “Managing Content,” “Expanding your Content’s Reach,” and “Ensuring your Content’s Impact.”

The course ends with a final capstone project where you use the knowledge you’ve gained in the prior four courses to design a content strategy package.

The course says that it is designed for entry-level, for-profit, non-profit, volunteer, and government enterprises, and it’s a great way to learn some of the basics of content marketing and how it can relate to a business strategy as a whole.

It’s a beginner-level course, and if you spend approximately two hours per week on the classes, you will finish in about four months.

The best part is it’s completely free, although you do have the option of getting a Verified Certificate from Northwestern University for completing the course for $49.00.

6. High-Impact Business Writing

This is the only course on the list that isn’t free, but it’s only $35 for eight hours of videos, readings, and quizzes, which is pretty inexpensive for a Coursera course from the University of California, Irvine.

This course is unique because it’s one of the few options that put a heavy focus on the actual act of writing as opposed to content marketing.

It teaches you how to write and communicate effectively in the business world.

Naturally, a lot of this is writing for an online audience and online publications (although it does get into writing business proposals, memos, etc.). If polishing up your writing skills is what you’re after, this single-course is a great option.

This course is part of a 10-course series called Career Success Specialization, which you can opt to take from the link above.

General Website Courses

If you keep an eye out, you’ll notice different agencies and businesses around the web oftentimes offer courses taught by their professionals. Below are two of my favorites:

7. HubSpot’s Inbound Certification

This course doesn’t focus on writing or content marketing specifically, but it’s worth mentioning if you’re interested in how those two areas help an online strategy as a whole.

You learn everything from creating landing pages, closing sales, and more.

HubSpot is one of the leading marketing resources on the web with some of the best content featured on their five blogs, so their course is no doubt top-notch.

Once you pass the course, you get a personalized badge and certificate that you can display on your website, email signature, LinkedIn profiles, etc.

8. Online Marketing Institute: Content Storytelling Rules for the Digital Marketer

Much like Skillshare, the Online Marketing Institute offers a free trial that allows you to try any courses you wish.

They have 70 different content marketing classes to choose from all sorted by Beginner, Intermediate, and Advanced level.

The Content Storytelling class is pretty unique because it helps you understand storytelling fundamentals and how you can get creative so your content is more engaging.

Creativity is something that many businesses are lacking, so this is a cool course if you’re looking to step outside of your comfort zone.


Good content writers are in high demand, and we don’t see that changing any time soon.

It’s even possible to make a full-time income just through content writing if you take the time to learn the ins and out of the business.

The list above is a great starting point if you’re looking to expand your content writing skills, but it’s by no means an all-inclusive list.

More Resources:

Featured Image: GaudiLab/Shutterstock

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What Does Chip-Making Demand Tell Us About Search Demand?



What Does Chip-Making Demand Tell Us About Search Demand?

While so many elements of product demand have fluctuated since the pandemic in 2020, one of the more significant known issues has been mobile chip demand

If you’re unsure of what that means, consider the automobile industry as an example.

Most newer vehicles rely on chip technology. During the pandemic, there has been an unprecedented shortage of chips, leaving consumers waiting months – if not years – for their new vehicle.

Now three years into the pandemic, chip-making demand has taken a sharp turn for the worse – and quickly.

So, what does this sudden change in chip demand have to do with search demand? A lot.

Leading Chipmakers Release Bleak Forecasts

According to The Financial Times, Qualcomm slashed 25% of its revenue forecasts for the current quarter due to slow customer spending. Specifically, this affects smartphone sales.

Mobile chip makers aren’t the only ones making changes. It’s estimated that sales of personal computer processors will decline 40% year-over-year.

These projections were a stark change from a year ago when stock prices were, at times, sky-high. Demand was there for these technology chips in all sectors: auto, smartphones, virtual reality, etc.

In addition to demand, supply chain issues caused a domino effect of worldwide shortages.

The Supply and Demand Dance

As marketers, you’ve likely taken an Economics 101 class before your career.

The premise of supply and demand, simply put:

  • “Supply and demand is an economic model of price determination in the marketplace.”

The theory further states that the price of a good is directly affected by its availability (supply) and the buyer’s demand.

At the right price, a manufacturer will produce more of a particular product to maximize profit.

Now, bringing this theory back to the mobile-chip demand decrease. How did this market plummet in such a short time?

In 2020, demand skyrocketed for various industries, such as automobiles. Because the consumer demand was so high, suppliers (brands/manufacturers) capitalized on the market by supplying more of this product. A win-win, right?

When the complexities of economic challenges are factored in, such as supply chain interruptions or a recession, this throws a wrench into the supply/demand curve. 

When the manufacturers couldn’t keep up with the increase in demand, consumers had to wait longer for their products. This is where widespread interruptions can influence a consumer’s demand for the worse. A consumer knows they’d have to wait so long to receive their product and then may decide not to purchase.

The second complexity that affects this trend so suddenly is economic uncertainty. With a highly volatile stock market, mortgage interest rates, job layoffs, and more – the demand for certain products and industries can be affected almost overnight.

If a consumer’s disposable income is affected by any of the scenarios above, their priorities of consumer goods shift higher to necessities. New cars, phones, or computers can be seen as luxury items to some. So when disposable income declines, demand is likely to follow.

How Can Advertisers Strategize Around Demand (Or Lack Of)?

Returning to a marketer’s standpoint – how can advertisers shift their strategy around changing consumer demand?

#1: Be proactive in analyzing market conditions.

You may think as an advertiser, this shouldn’t apply to your role.

Think again.

Staying current on economic conditions and the fluctuations in demand enables you to be proactive and fluid in your marketing efforts.

#2: When demand falls, capitalize on the decreased competition.

Typically in Search campaigns, the lower the competition, the lower your CPC.

If you see this trend happening on the keywords you bid on, you have an opportunity for lower click costs.

But before you say, “I can reduce my budget this month” because of it, here’s where a strategy shift can come in.

If you can estimate or project the potential CPC savings in a decreased demand, try running an awareness campaign on another platform.

Awareness campaigns typically have low CPMs since you’re reaching a wider audience. In this scenario, you’re able to see potential savings on Search campaigns to then run an awareness campaign, which can help spark new demand.

#3: Be aggressive when demand is at its peak.

I acknowledge that this is easier said than done.

If your marketing budget is not strained, be prepared to see higher CPCs when demand is high.

When demand is high, typically, more competitors come out of the woodwork in an attempt to maximize profits.

If CPCs increase, you must ensure that your campaigns are tip-top. 

  • Is your ad copy enticing enough for a user to notice?
  • Are users getting a great user experience on your website or app? If you’ve spent all this money on a click but send them to a poor or slow experience, you’ve wasted that opportunity for a sale.
  • Is your negative keyword strategy aligned with your intentions? Nothing is worse than broad keywords going rogue due to a lack of negative keywords.

Now, if your marketing budget is already limited and you’re dealing with high competition, all hope is not lost.

Try using targeted audiences on your search campaigns to target your most qualified users. 

This makes you more aggressive in your bids to a smaller audience. So while CPCs may still be high, you have a greater chance of a sale if the targeting is narrow.

Even further, you could shift your search strategy to use RLSAs on expensive keywords.

This strategy combines some awareness to build large enough remarketing lists to target them specifically by searching later.


Search does not create demand. Search captures demand. As internal and external factors affect brand performance, marketers must be proactive and pivot strategies depending on the situation.

When demand falls, the search volume will likely follow. But that doesn’t mean you’re doomed. Use this as an opportunity to test new campaign types, platforms, or audiences, to maximize your reach and retain as much profit as possible.

Featured Image: Andrey Suslov/Shutterstock

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