Google recommends using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale. Google shared this advice in a set of...
All forms of marketing play a part in good brand management. Using the same tone of voice throughout your ads and emails, and choosing the same...
How Google handles 307/HSTS redirects is thoroughly explained in the latest ‘Ask Google Webmasters’ video with John Mueller. Specifically, Mueller addresses the following question: “How does...
When you are planning marketing campaigns for your ecommerce website, there are a number of variables to consider, albeit given that every business is different, whichever...
Google’s public Search Liaison, Danny Sullivan, shares more detail about an upcoming change that will improve 7% of global queries. Soon, Google will be able to...
Every so often the SEO community will erupt into an uproar at the publication of a new ranking factors study. The usual cry – “correlation is...
Technical SEO is not easy, but in this article, we will explain what aspects you should pay attention to on a basic level website that even...
In this competitive world, you have to make sure that you get the best out of your advertising strategies. However, in the domain of the fashion...
The upheaval caused by lockdown orders in the light of the COVID-19 pandemic is forcing businesses to not only shift their working policies but also their...
Bing announced an enhanced Robots.txt tester tool. The tool fills an important need because getting a robots.txt wrong can result in unexpected SEO outcomes. Producing a...