Google recently updated it’s Google Cache documentation on their website cache and in so doing indirectly created a reminder that the cache is still available for...
I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half....
WordPress.com and Bluehost announced a new managed WordPress cloud hosting solution that offers optimized WordPress performance features unavailable to traditional shared, VPN and dedicated hosting environments....
Google has announced that it will discontinue its “people cards” feature in Google Search on April 7. The decision comes after Google realized the feature was...
The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) /...
When it comes to ranking on Google, the work you do on your website is only half the job — the rest comes down to your...
In the lead-up to International Women’s Day, I started reflecting on all the amazing women and nonbinary folks in our industry who I have learned from...
Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. In this article, I will...
There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things...
Google has updated its “Search Quality Evaluator Guidelines,” a comprehensive 170-page document that serves as a framework for quality raters to assess websites effectively. The update...