This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the...
Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current...
Google recently paused the image generation capability of their Gemini model, admitting that the way it was tuned resulted unintended inaccuracies due to how the algorithm...
In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and...
With Google getting a whopping total of six algorithmic updates and four core updates in 2023, you can bet the search landscape is more complicated (and...
Many people are convinced that Google shows a preference for big brands and ranking low quality content, something that many feel has become progressively worse. This...
Google released an open source large language model based on the technology used to create Gemini that is powerful yet lightweight, optimized to be used in...
A mobile strategy is critical to your business presence, considering the saturation of mobile devices. This is where app store optimization (ASO) comes into play. In...
I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a bunch more use cases that I...
It was reported that OpenAI is working on a search engine that would directly challenge Google. But details missing from the report raise questions about whether...