To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks. But with so many KPIs,...
In a significant policy shift, YouTube announced it wouldn’t remove content suggesting that fraud, errors, or glitches occurred in the 2020 US Presidential and other US...
A serious hacking attack has been exploiting ecommerce websites to steal credit card information from users and to spread the attack to other websites. These hacking...
Google Search Advocate, John Mueller, has shed light on the difference between generic top-level domains (gTLDs) and country code top-level domains (ccTLDs), offering practical advice to...
Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals...
Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for...
Web.com, the all in one web services destination, announced two new AI-based tools that help users choose a domain name and provide content ideas. While the...
At the end of 2022, OpenAI introduced the world to ChatGPT. Since its launch, ChatGPT hasn’t shown significant signs of slowing down in developing new features...
Google provided essential details about its privacy and measurement solutions in its digital marketing playbook. The digital marketing playbook is timely amidst the ongoing and ever-changing...
Anthropic released a new version of Claude that accepts 100,000 tokens, or approximately 75,000 words of input. This allows users to analyze and perform tasks on...