Google brings GA audiences, acquisition, and behavior data into Data Studio
Google this week added Google Analytics audiences, acquisition, and behavior data into the reports in Data Studio.
Advertisers can generate dashboards with this data on Data Studio with a click.
The template for the Google Analytics integration enables advertisers to use filter controls at the top to refine the data, to change the date range. Advertisers can also interact with the charts by using the mouse to explore the data.