
Google Sends Notifications of HTTP/2 Googlebot Crawling
Google announced that it is sending out notices to let publishers know that Google has begun crawling their websites with the advanced HTTP/2 protocol. The notice is only being sent…

YouTube Analytics Adds ‘First 24 Hours’ Metric
YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing. Aside from the public view count, data…

How to Remove Date Snippets from Search Results?
Someone asked a great question in a recent Google SEO office-hours about preventing Google from showing published dates in the search result. Mueller recommended what to do in that situation…

The deplatforming of President Trump
After years of placid admonishments, the tech world came out in force against President Trump this past week following the violent assault of the U.S. Capitol building in Washington D.C….
Google Ads and SMBs: How to drive results on a low budget
Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often spread thin and, especially in light…
Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend
A member of the search community alleged in a tweet that her client was explicitly told by Google that spending more on pay per click (PPC) advertising would improve their…

Google on Improving Core Web Vitals Score by Blocking Countries
Martin Splitt, in a JavaScript SEO Office Hours video answered a question on improving Core Web Vitals score by blocking countries with slow Internet. The idea is that blocking those…

Google’s Smith Algorithm Outperforms BERT
Google recently published a research paper on a new algorithm called SMITH that it claims outperforms BERT for understanding long queries and long documents. In particular, what makes this new…
Google Employees Form a Union
After a tumultuous year of trying to affect change by working within the system at Google, workers have formed a union. The union is focused on justice issues related to…