The backlash to the BERT update was swift and without mercy. Many SEOs warned about “how to optimize for BERT” articles before any “how to optimize...
In what could be a precedent-setting case, the FTC recently fined a US business over the sale of fake likes and followers. Florida businessman German Calas...
Greetings from the Generation Zero team! Generation Zero is set in an alternative 1980s Sweden in the region of Östertörn and it’s about exploring atmospheric and...
LinkedIn rolled out LinkedIn Events this month, enabling users around the world to create offline events. To create an event click the Home icon at the...
Spotify yesterday reported the financial results for the third quarter of 2019, where it saw a revenue growth of 20% Y/Y. Spotify says the ad supported...
Facebook this month included the ad campaigns using Automatic Placements on the Facebook Search Results. There is a limitation: the feature is only available to English...
It’s a year since the European Commission got a bunch of adtech giants together to spill ink on a voluntary Code of Practice to do something...
With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – How to Structure...
The way you structure your PPC campaigns is extremely important. Your structure is basically the skeleton or the backbone of your account, and a fantastic structure...
A member of the search marketing community tweeted his surprise that Google ranked a paywalled web page in the featured snippets. Google’s official description of featured...