Let’s get this out of the way first: Tushy’s site copy makes me giggle like a 12-year-old. Tushy, for the unfamiliar, sells affordable bidet attachments for...
If you’re paying attention to brands’ ads lately, most of them stir up our emotions. Every single ad you see or watch is heavy on emotional...
Winning more sales ultimately comes down to trust. The prospective customer has to trust that your product or service is valuable and that you’re honorable enough...
Did you know that 97% of your website’s first-time visitors leave (without purchasing!) to never return? I know, that’s a huge number. The reason for that...
Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best...
So… I lost a consulting job last week — and how it happened is a great lesson for freelancers and agency owners. Some backstory: An agency...
Looking to expand your marketing capabilities? Then you should know what are the benefits and challenges of going in-house vs outsourcing marketing. Some companies have been...
Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your...
Gone are the days when going digital is just a nicety or an add-on for your businesses. With the pandemic going on, it has significantly affected...
When your email response rates seem to be persistently low, it can be extremely frustrating. You keep tweaking things, but the results don’t seem to change....
