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10 Tips to Boost Your LinkedIn Presence in 2021

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10 tips to boost your linkedin presence in 2021

LinkedIn can be a great channel to build your personal brand, and even establish yourself as an influential thought leader within your niche. But in order to maximize the benefits of the platform, you need to understand how it works, what generates best response, and how you can utilize its various tools to optimal effect.

To help with this, in this post, we’ll go over 10 things that you can do to become more influential on LinkedIn, including how much you should be posting, when to post, what to post, as well as how to take advantage of some of LinkedIn’s cool features such as LinkedIn Live, discovering hashtags by popularity and post analytics.

Follow these tips and you’ll be well on your way to building a stronger LinkedIn presence in 2021.

1. Post regularly but not too much

Maintaining a consistent posting process is important on LinkedIn – but posting too much can hurt your presence.

Through my research at Onalytica we’ve found that influencers who post more than 50 times a month on LinkedIn see an average of 26 engagements per post, while those who post between 30-50 times a month see an average of 56 engagements, and those who post less than 30 times see even more engagement, on average. 

post freq vs engagement 1

Based on this, we recommend posting at least 2-3 times a week – but no more than 30 times a month for optimal engagement. 

When you post is also significant – try to post in the mornings, perhaps on your way in to work. Then you can revisit those posts later in the day/evening, to reply to any comments you’ve had and boost your engagement.

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2. Avoid using lots of automation

Automation can be a great time-saver – but it can also be damaging to your visibility.

It’s easy, for example, to set up a rule saying, “if there’s a blog mentioning ‘X’ keywords, post it on my LinkedIn feed.” However, we’ve seen this used to the extreme, with some people posting hundreds of times per month.

As noted in the previous point, posting too much on LinkedIn can actually reduce your engagement, while LinkedIn’s systems can spot when people are using automation, and can hide your posts so no one will see them. 

If you are going to use automation tools on LinkedIn, you should still look to limit the number of posts to no more than 30 times a month.

3. Share Video and Visual Content

Research shows that articles with images get 94% more total views. It’s not just including images though, you can also add videos, slides, or podcasts to a post – or even documents, which LinkedIn added back in 2019.

Documents can actually be turned into carousel posts on LinkedIn – if you upload a series of visuals as a document, LinkedIn will display that as a carousel which users can side-swipe through.

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LinkedIn carousel example

When adding content, it is worth noting that LinkedIn prefers users to upload their content directly to their platform, rather than posting a link to another site that hosts it. For example, if you’re posting a video, it’s better to upload it to LinkedIn, rather than posting a YouTube link.

4. Don’t just share your own content

The 4-1-1 Rule was coined by Tippingpoint Labs and Joe Pulizzi of the Content Marketing Institute. While it was originally created with Twitter in mind, it can also be applied to LinkedIn.

The rule states that:

“For every one self-serving post, you should repost one relevant post and most importantly share four pieces of relevant content written by others.”

4 1 1 rule venn diagram

By following this rule, you’re not just sharing your own content, but you’re also providing helpful insights relevant to your audience written by others. This can be industry thought leader content, news, and trends.

At the same time, it’s also important to add your opinion. Many people just like or share posts that they’ve read, or sometimes without even reading them. You can set yourself apart by adding your own opinions, questions, or other commentary within the comments.

Tell people what you think about the points being made in the article, and don’t be afraid to respectfully disagree with something and suggest a different point of view. This can start a debate, and you’ll find that the post gets a lot more engagement.

5. Don’t be salesy

Although you’re obviously looking to market yourself and your business, it’s best to avoid being too pushy on this within your LinkedIn posts.

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For example, try not to post directly about your product, as it can feel like an advert and turn people away. It‘s better to engage in thought leadership-style conversations, and if people like what you’re saying, they’ll go and check out your website and product offering.

At this stage it is more about building relationships and making new contacts.

6. Go Live

Try LinkedIn live. This could be anything from a monologue to the camera, or a webinar with guests, or live streaming from an event. 

Some 79% of marketers say that live video leads to more authentic audience interactions, while 82% of audiences would rather watch live video from a brand than read a social post.

LinkedIn live videos also see more engagement, with 7X more reactions and 24X more comments, on average, compared to regular video uploads.

linkedin live

7. Tag influencers and employees

When you tag another user within your LinkedIn post, they’ll get notified of the mention, encouraging engagement.

You don’t need to be directly connected to people you tag, you can tag people who are second-degree connections as well. It’s important, however, to only tag people who are relevant to the post, otherwise it could be seen as spam.

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Be strategic in who you mention, and try not to over-mention the same people all the time. Don’t tag too many people in the post either – a post containing a long list of names looks a bit spammy.

8. Create LinkedIn-specific content

When you create a post, there’s a temptation to upload it everywhere – on your LinkedIn, Twitter, Facebook Pages, etc. However, keep in mind that you will have several of the same followers on each of those channels, and they’re going to see the same post from you wherever they go, which can quickly become repetitive and boring.

It’s much better to create original posts for each platform.

9. Use hashtags

Adding hashtags to your posts will help your content get discovered, as well as help LinkedIn to categorize your posts and differentiate them from other content.

It’s important to always add relevant hashtags, not just popular ones. When hashtags are used well it enables others to more easily find your content in their searches. Using hashtags will also ensure that when members are looking for information on a certain topic, your article will come up as one of the options.

Try clicking on ‘Discover more’ under ‘Followed Hashtags’ at the bottom of the left of your LinkedIn homepage to see a recommended list of popular hashtags related to the hashtags you follow. You can also access this by clicking on the hashtags you follow and then clicking the 3 dots and then ‘Discover new hashtags’.

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discover more hashtags 1

What’s really useful about the recommended hashtags page is that it shows you the number of people that follow the hashtags, so you can prioritize those with the biggest following. It’s important not to use hashtags that are really niche with no followers.

10. Optimize your content based on Analytics

To access analytics on the posts you’ve shared click the ‘Me’ icon at the top of your LinkedIn homepage.

Under ‘Manage‘, tap on ‘Posts & Activity’. There you’ll see all of your recent posts, with an analytics icon below each. Here you’ll find real-time information on the posts you’ve shared, which can help you better understand your audience, as well as which posts have performed better than others.

linkedin analytics 1

With these insights, you can better understand if you were successful in optimizing your post to gain visibility with the right people. Make a note of which posts performed the best, and consider why they worked and what you can replicate.

Was it because you used a certain hashtag, or because you tagged a certain influencer? Was it because that particular topic struck a chord with people?

Once you have an idea as to why, you can experiment with replicating that style of post, and test to see if you get better levels of engagement or not.

LinkedIn continues to grow, and is likely to become an increasingly influential platform as we move beyond the COVID-19 pandemic, and into a new period of economic re-building. That will lead to new opportunities – and those that start on building their platform presence now will stand the best chance of capitalizing on this, and maximizing their potential on the platform.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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