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3 Tips for Brands Looking to Utilize TikTok for Marketing

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3 tips for brands looking to utilize tiktok for marketing

In November 2019, data from app analytics provider Sensor Tower showed that short-form video app TikTok had surpassed 1.5 billion downloads.

TikTok downloads in 2019

According to the data, TikTok was the third most-downloaded app of the year, beating out both Facebook and Instagram (in fourth and fifth places, respectively).

Typically, the significant rise of a new social media app opens the floor for online debate – should users create a personal or professional account with the platform or skip it?

TikTok’s current audience is dominated by younger users, and depending on a brand’s target market, this may either turn businesses on or off in creating accounts. However, most major social media apps were initially written off as passing fads, and are now embraced and utilized on a daily basis by large organizations.

It could be worth getting in on the ground floor, before it gets too crowded.

“Being early to the [TikTok] game has a lot of benefits,” Nikola Medvedec, Marketing Manager at mobile marketing agency Udonis, says. “It helps businesses stand out from the competition and expand their reach.”

Are you thinking about ways in which you can reach a larger audience and building more creative video content? If you are, then it could be the perfect time to jump onto the TikTok bandwagon.

If you are looking in that direction, here are some simple tips on how to grow your TikTok following from day one.

1. Be yourself, and have fun with the platform’s trends

The first thing you’ll notice about TikTok is that it’s a little like being back in high school, or college, all over again.

The space is full of highly creative content, and as noted, younger users generating this content. They’re true to the image they have cultivated for themselves, and love to hop on the trends, but they also don’t take the platform too seriously.

TikTok is all about having fun, and any organization that approaches the app with inauthentic video messaging or content will struggle to build a loyal following.

Victoria Thompson, a social media manager at Haystack Digital, advises that brands should “be true to yourself” in order to fit into the TikTok scene.

“It’s better to make a lighthearted video that shows off your business and what you have to offer than trying to create the next viral meme,” Thompson says.

Thompson says businesses should research other, similar brands on the platform to come up with a marketing plan and social strategy – however, they should also be mindful not to stray too far from their brand’s core messaging.

Your TikTok videos should be unique, engaging for fans, and contribute to your broader branding goals.

2. Punch up your videos

Can you get away with reposting old video content that your company has previously uploaded on other platforms like YouTube? Probably – but it’s ultimately in your best interest not to do so.

Medvedec, who regularly sets up TikTok ad campaigns and optimizes and monitors their performance, says that TikTok videos need to go above and beyond to be interesting and engage audiences.

Essentially, you’ll need to “punch up” every TikTok video before it goes live. Here are a few tips to creating stand-out video content.

  • TikTok videos may extend up to a minute in length, but ideally it’s best to create videos that are 15 seconds long
  • Get straight to the point – time is of the essence
  • Be as humorous, candid, and informal as possible. Medvedec notes that these types of videos tend to perform best
  • Add music for even more engagement and brand visibility
  • Use relevant hashtags for increased exposure – You can find trending hashtags through TikTok’s Discover page
TikTok trends

3. Start a trial run of TikTok now to better understand the app

Alex Zaccaria, the Co-Founder of Linktree, says that while TikTok is seeing a significant surge in downloads, most brands are still testing the platform out.

Now may be the ideal time to conduct a TikTok trial run for your business. Zaccaria says that brands can use the app to explore, experiment with video content styles, and better understand its basic functions, while users work to define the channel’s best practices.

“Now is the time for businesses to get in early, test, and learn from approaches before kickstarting broad campaigns,” Zaccaria says.

Additionally, Zaccaria advises brands not to overextend their efforts on social media. TikTok may provide access to another audience, but if that audience is not your target market, you may want to refocus your efforts onto different video platforms like YouTube. Even Instagram can be a big winner for targeting younger audiences.

“It’s so important for small businesses to be on the right social media platforms that reach their target audiences,” Zaccaria says. “Social media is one of the best native advertising channels small business leaders can use to find their audiences. Those who create the most authentic content – regardless of platform – typically reap the most rewards.”

It’s still too early to tell whether TikTok will have real staying power, and will challenge the existing social media giants, but the early signs suggest that it has the potential to catch on, and become a larger consideration for social media marketing. And now may be the time to start testing. Those who jump on early can get an advantage, both in terms of developing platform understanding and utilizing key features.

It won’t be for everyone, but it may be worth a look. 

Socialmediatoday.com

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Who is HRH Collection founder and YouTuber, Alexandra Peirce?

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Who is HRH Collection founder and YouTuber, Alexandra Peirce?

ALEXANDRA Peirce proves there’s no such thing as bad publicity, garnering more fans and subscribers every time she posts one of her infamous video rants.

Peirce, known better by her social media pseudonym HRH Collection, has been an internet mainstay for years, and her fame only continues to grow after sharing more of her contentious takes online.

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HRH Collection founder and YouTuber, Alexandra Peirce, poses for a photo on her Instagram showcasing pieces from her jewelry lineCredit: Instagram/ therealhrhcollection

Who is Alexandra Peirce?

Alexandra Peirce is a social media personality, influencer, and jewelry designer.

Peirce was born on May 13, 1984, in the US.

She currently resides near Los Angeles, California.

Before launching her famous YouTube channel, Peirce graduated from college in 2007 with a degree in political science.

In 2009, she earned a master’s degree in international business.

While in graduate school, Peirce studied abroad in Shanghai, China, where she says she “fell in love with all things Asian.”

Peirce returned to the US during the peak of the 2008 economic recession, forcing her to move in with her parents.

Despite applying for countless jobs, she couldn’t land a position, leading her to create her YouTube channel.

Peirce post her first video, a “What’s in my bag” vlog where she walked viewers through everyday items she carried in her purse.

Peirce kept the channel going even after landing a job in accounting, posting videos and designing jewelry pieces during lunch breaks and after hours.

Fueled by her growing subscriber count, her design hobby would eventually turn into a full-fledged company, HRH Collection.

While Peirce now runs her jewelry line full-time, she is even better known on the internet for her viral videos, which typically show Peirce sitting in her car, ranting about anything from current events and pop culture trends to hairstyles and holidays.

Her videos are often cut up and reposted on TikTok, where select sound clips go viral.

Some of Peirce’s most well-known tirades include her take on beachy waves – “it’s not the vibe, stop!” – and her controversial views on Women’s Day – ““I think it’s stupid. I really do.”

Nevertheless, Peirce has amassed a legion of hardcore fans and haters who can’t help but watch her scream and shout her opinion on just about everything.

Peirce’s controversial videos (and views) have been compared to other un-cancellable influencers, like Trisha Paytas and Theo Von.

Who else could get away with yelling: “Shut up! Stop being fat! Stop being ugly!” at her viewers, who keep coming back for more?

It seems like no matter what she posts, or how many people disagree with her, viewers can’t help but leave her videos wanting more.

One TikTok user commented: “This woman is actually problematic but my brain is itched by the way she complains because it’s exactly how I think when I’m annoyed.”

Despite – or maybe because of – the controversies, Peirce has continued to grow her social media following.

Her Instagram account boasts 118,000 followers, despite several of her past accounts being banned or deleted.

Peirce’s X account is currently suspended, but that hasn’t stopped the internet icon from sharing her views online.

Her YouTube channel, which hosts over 600 videos, has 449,000 subscribers.

The hashtag #hrhcollection has also garnered nearly 1 billion views on TikTok, from reposted videos to sound bites.

Peirce has also garnered fame via interviews with BuzzFeed News and Interview Magazine, and appeared on podcasts like The Spillover With Alex Clark.

What is HRH Collection?

HRH Collection is a jewelry line created by Alexandra Peirce.

Besides rings, earrings, necklaces, and bracelets, the website also sells bag chains, keychains, ankle socks, t-shirts, and a windbreaker.

On the company’s about page, Peirce explains that the e-commerce site “started as a hobby and has now grown into a company that I’m so proud to call my own.”

Peirce first designed “a Japanese style frosting cupcake ring and key fob,” sharing the pieces on her YouTube channel.

Viewers were interested in purchasing the items, leading Peirce to create La Lumiere, mixing chain metals with assorted crystals to create bracelets and necklaces.

Peirce wore her jewelry to work and showcased her pieces on her social media, leading to steady stream of customers and orders.

From there, Peirce launched an Etsy shop, juggling her full time job alongside designing new pieces and fulfilling online orders.

Peirce states that she is “so thankful” for everyone who helped her along the way, but also offers some practical advice for anyone who hopes to turn their hobby into a viable career, saying she was “strategic” in developing HRH.

She writes: “Many of you guys ask me if you should quit your jobs to pursue YouTube or your other hobbies.”

“To be completely honest, I do not think you should quit your job for any hobby, until you have grown your company into one that can reasonably replace your job – this is very important.”

HRH collection features hundreds of items, with most priced between $50 and $150.

Shoppers can also select items from “Alex’s Musts,” which includes products like a $190 sterling silver tennis necklace, a trio of mixed metal rings for $87, and $59 diet soda hoops, resembling soda can tops.

Consumers looking for unique pieces are in luck, as there is a limited amount of inventory available per item, with many pieces already sold out.

Alexandra Peirce poses with her husband, Jason Locke, and her dog, Ming, for a photo on Instagram

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Alexandra Peirce poses with her husband, Jason Locke, and her dog, Ming, for a photo on InstagramCredit: Instagram/ therealhrhcollection

Is Alexandra Peirce married?

Peirce came under fire from both her fans and haters after getting married on June 16, 2023, to her second husband, Jason Locke.

The influencer was mocked for her dress, venue, food, and overall wedding aesthetic.

She was also trolled on social media for live-streaming the event, charging users $25 to watch the party.

Peirce chose to wear a short, white, recycled Zara dress for the reception, while the groom chose to don a camouflaged Trump/Pence hat.

After a small ceremony at Bethania Lutheran Church, a reception was held in the parking lot of the Hitching Post, a BBQ joint in Buellton, California.

The eatery’s website says it is known for its wines and West Coast barbecue, and guests dined on veggies, garlic bread, and quesadillas, among other items.

Decorations were minimal, with few flowers adorning the white tent erected in the parking lot.

Each table did come with a cherry-scented ashtray candle, personalized with ‘Mr. & Mrs. Locke’ in a gothic font.

Peirce then changed into yoga pants before heading off to a local casino with her new beau and a few close friends, keeping the party going well into the morning hours.

Many users took to X to share their thoughts.

Some users called the wedding trashy, while others lamented the party’s seemingly low budget.

One user tweeted: “You had a trailer park wedding” along with a crying and skull emojis.

Another wrote: “how can hrh collection talk about anyone when her dress looks like it came out of a Zara clearance section?”

One influencer even branded the event as “the tackiest wedding ever.”

Peirce fought back, going after her online haters and critics in another one of her infamous video rants.

In a video titled Addressing The Devils, Peirce asks her viewers: “Do you think I didn’t know what my wedding was gonna be like? Like, I didn’t plan my wedding?”

“I don’t like big to-dos. I’m the least to-do person ever.”

She added: “B***h, I could fly to the f**king Maldives with every damn f**king person in my damn family and pay for everyone and not have it impact me at all, you f**king idiots.”

Peirce then stressed that her and Locke wanted to keep the wedding “casual and mellow.”

She said: “I did exactly what I wanted to do for my wedding and I would do it all exactly over again.”

Peirce ended the video by saying: “I’m happy, I’m in a really loving relationship. I basically have everything I want.”

“I have my own business, a beautiful house, I have a husband. I’m really happy right now and you guys are so vicious and mean.”

Then, in her signature fashion, she addressed her haters head-on, explaining: “I get it, because you’re miserable and ugly.”

“And you’re a loser, I understand. Life isn’t fair.”



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New Guide Highlights Key Considerations for Effective TikTok Ads

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New Guide Highlights Key Considerations for Effective TikTok Ads

Looking to make TikTok a bigger focus of your marketing effort in 2024?

This will help. TikTok recently partnered with creator intelligence platform CreatorIQ to conduct an analysis of the key factors that make for a resonant TikTok promotion, culminating in a 26-page report which covers a range of key notes and tips for your planning.

You can download CreatorIQ’s full TikTok ads guide here, but in this post, we’ll look at some of the key notes.

The report is broken up into five key pillars of TikTok ads creation, which echo much of the best advice that’s been shared for the platform over time.

CreatorIQ’s five key TikTok marketing notes are:

  • Grab attention from the start
  • Foster a personal connection
  • Show your product in action
  • Use high-impact creative elements
  • Close with a clear call to action

For each of these elements, the guide digs deeper into how to enact them, and the critical considerations of each, including stats on effectiveness:

Tips on TikTok-specific trends and tools:

CreatorIQ TikTok Ads Report

As well as case study examples to underline each point:

CreatorIQ TikTok Ads Report

It’s a handy overview, with a range of valuable notes, though the main finding, above all of the creative pointers and advice, is that established creators perform better for TikTok promotions.

As per CreatorIQ:

The report found that creators overwhelmingly make the best-performing TikTok ads, with recommendations carrying more weight than traditional brand advertisements and celebrity spokespeople. In fact, after watching a creator-driven Spark Ad, 57% of TikTok community members say the creator is trustworthy, 56% say they can trust the brand because the creator shared it, and 71% say creator authenticity led them to buy a product.

So while there are a heap of practical notes and pointers for increasing the resonance of your in-app promotions – like this:

CreatorIQ TikTok Ads Report

The key point of emphasis is that creators make better TikToks, and thus, better ads, so partnering with relevant influencers in your niche is still likely a better way to go.

Some good considerations, and some valuable, data-backed tips, which could help to get your TikTok promotion plan on the right track in the new year.

You can download CreatorIQ’s full TikTok marketing report here.

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Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report

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Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report

Looking for creative inspiration for your 2024 strategic planning?

This will help. Today, Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, which look set to resonate with audiences in the new year.

Based on its research, the Adobe team has established four creative trends that are worthy of note:

  • Calming Rhythms – Fluid and flowing forms that soothe the senses and support emotional balance
  • Wonder and Joy – Visuals that inspire a sense of awe, joy, and enchantment
  • Dynamic Dimensions – Where all dimensions and types of content seamlessly merge
  • The New Nostalgia – Contemporary interpretations of vintage styles

Adobe’s 22-page report, which you can download here (with email sign-up), provides more insight into each of these trends, along with various examples, and data that explains why they’re set to gain more momentum.

There are handy notes and insights for each, which help to illustrate how to use them in your process.

Adobe 2024 Creative Trends Report

Interestingly, a lot of the images used by Adobe in the report look like they’ve been created by generative AI. I don’t know that they have, but it is worth noting the composition in this regard, as another potential means to tap into these trends.

Adobe 2024 Creative Trends Report

The report provides some interesting perspective on rising visual trends, which could help in your planning. Maybe one of these resonates especially well with your branding, or aligns with what your target audience has been sharing.

Either way, some additional, data-backed considerations, which could be helpful in your process.

You can download Adobe’s “2024 Creative Trends Report” here.

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