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4 Must-Have Tools to Help You Create Amazing Social Media Content



As a marketer, you generally have a range of different goals that you’re concurrently working towards at any given time. Those could include boosting brand awareness, generating more leads, increasing conversions, etc. 

In a social media context, in order to achieve the best results, you need great content. The digital space is highly competitive, and in order to grab and hold attention, you need to consistently create new and engaging material, likely in a variety of formats. 

And the importance of such efforts can’t be overstated. These days, some 54% of social browsers use social platforms to research brands and products.

With great social media content, you can gain attention, build trust, and increase brand awareness among your ideal audience – and ultimately, with the right strategy and the right content, those efforts will help you boost sales and grow your business. 

It’s your content that’s the first step, and in order to create great content for social media, consistently, you need the right tools. 

Here are four must-have tools that will help in your social content efforts. 


Video is the most shared, and most engaging content type, on average, across all social media platforms. These days, most platforms incorporate autoplay video, which can help to grab attention as people scroll through their feeds, while it’s much easier, in general, for consumers to take in a short video summary, as opposed to a written blog post.

As such, you need to be considering if and how you can utilize video in your approach – but creating marketing videos can seem daunting at first. 

With Animoto, however, you can start creating professional videos for your social media campaigns, even if you don’t have a big budget or design skills. 

First of all, Animoto provides templates for different needs. Some of the templates available on Animoto include:

  • Behind the scenes videos
  • Explainer videos 
  • Product and service promotion
  • Testimonials
  • Tutorials 

After finding the template you want to customize, Animoto has a simple editor that even a first-time user won’t have problems using. It’s incredibly easy to upload videos, images, and music to create unique videos. 

And even if you don’t have video clips and imagery to use, Animoto has a library of over a million videos, images and licensed music that you can use to create a unique video. 

When you’re done creating your video, Animoto enables you to share directly to your social media pages. And with options to share on Facebook, Twitter, Instagram, YouTube, and 10 other channels, you won’t even have to leave Animoto to share your video. 

Alternatively, if you’re creating a video for a future campaign, you can download your video content in 360p, 480p, 720p, and 1080p resolutions. 


You’ve no doubt heard that an image is worth a thousand words. Well, there’s that – and there’s also the fact that images perform better than text-only updates on most major social networks.  

A Buffer study found that tweets with images, for example, see 150% more retweets, and 89% more favorites, than those without. 

Tweets with images beat tweets without images on every engagement metric, and the same is true for pretty much and social network. 

So you need visuals – and fortunately, there are now numerous, easy-to-use tools to help in your image creation process.

Canva is one of the best in the market, and with over 8,000 templates for social media posts, you’re bound to find templates for any occasion.  

Canva’s templates are grouped under different social media channels, enabling you to easily create images which meet the size requirements of each social media platform. You also have the option to upload your own images to edit them.

Editing your images is easy, even for a non-designer, as Canva’s drag-and-drop editor enables you to customize images and add text. And the best part is that you have access to all these features with a basic, free account

Canva also enables you to add up to 20 teams to a profile, with each team comprising up to 3,000 members. You can also assign roles to each team member. 


Without data, creating the right social media content for your audience is just guesswork. But with BuzzSumo in your arsenal, you can ensure that you hone in on the exact key topics and content types that resonate most within your target market.​

BuzzSumo enables you to find the best performing content on any topic or website.

Let’s say you want to create a piece of content about how to start a business – you can enter the topic into BuzzSumo, and the tool will return a listing of posts on the subject that have seen the most social media media shares over the last week, month, year, etc. You can also filter these results based on content type, word count, and even country. 

As you can see in this example, BuzzSumo also provides a listing of the social media channels where each post has seen the most shares, providing you with insight into where to focus your efforts when promoting your content. 

Apart from searching for topics, you can also, as noted, search for specific websites. By entering your competitor’s website, for example, BuzzSumo can show you their best-performing content, which again gives you more data insights to base your own approach upon. 

BuzzSumo also provides listening tools which can track what people say about your business, industry, or competitors. From these mentions, you can find leads, sales opportunities, customer complaints or buyer’s pain points. 

You can also set up alerts for key term mentions, so that you’re made aware of them in real-time. 


As a social media marketer, you also need to stay up to date with industry news – while at the same time, it’s worth keeping tabs on what your competitors are publishing, and learning from their approach.

You can, of course, just look up the individual websites for each, every day, but Feedly can save you a heap of time by delivering a stream of the latest updates in one single feed. 

You can create feeds based on your preferred topics, and after that, you can add sources to your feeds. Using the content from your sources, Feedly will make suggestions of similar sites. 

Consequently, content discovery becomes easier for a particular topic. In addition, Feedly allows you to save articles to Pocket and Evernote. 

And apart from catching up with industry trends and competitors, Feedly is useful for social media content curation. 

To make content curation easier, you can connect your feeds to Buffer, Hootsuite, Zapier, or IFTTT. This makes it easy to add relevant content to your social update queue. If you work with a team, Feedly also enables you to share your lists with team members. 


To achieve your social media campaign targets, you need to create and share amazing content with your audience. This is the best way to build trust, and ultimately, to drive your audience towards taking further action. 

The tools in this list all help with different aspects of the content creation process. Find the right ones for you and start creating social media content that gets results.


Snap making changes to direct response advertising business



Snap making changes to direct response advertising business

The company posted a net loss of $288.5 million, or 18 cents a share, including $34 million in charges from its workforce restructuring. That compared to a profit of $23 million, or one cent, a year earlier.

Snap ended the fourth quarter with 375 million daily users, a 17% increase. In the first three months of the year, the company estimates 382 million to 384 million people will use its platform daily.

Snap has become a bellwether for other digital advertising companies. Last year, it was the first to raise concerns about the slowdown in marketer spending online and to fire a significant number of employees—20% of its workforce—to cut costs in the face of falling revenue.

The company has spent the last two quarters refocusing the organization, cutting projects that don’t contribute to user and revenue growth.

In the first quarter, Snap expects the environment to “remain challenging as we expect the headwinds we have faced over the past year to persist.”

Investors will get additional information about the state of the digital ad market when Meta and Alphabet report earnings later this week.

—Bloomberg News

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Twitter Outlines New Platform Rules Which Emphasize Reduced Reach, as Opposed to Suspensions



Twitter Outlines New Platform Rules Which Emphasize Reduced Reach, as Opposed to Suspensions

After reinstating thousands of previously suspended accounts, as part of new chief Elon Musk’s ‘amnesty’ initiative, Twitter has now outlined how it will be enforcing its rules from now on, which includes less restrictive measures for some violations.

As explained by Twitter:

“We have been proactively reinstating previously suspended accounts […] We did not reinstate accounts that engaged in illegal activity, threats of harm or violence, large-scale spam and platform manipulation, or when there was no recent appeal to have the account reinstated. Going forward, we will take less severe actions, such as limiting the reach of policy-violating Tweets or asking you to remove Tweets before you can continue using your account.”

This is in line with Musk’s previously stated ‘freedom of speech, not freedom of reach’ approach, which will see Twitter leaning more towards leaving content active in the app, but reducing its impact algorithmically, if it breaks any rules.

Which means a lot of tweets that would have previously been deemed violative will now remain in the app, and while Musk notes that no ads will be displayed against such content, that could be difficult to enforce, given the way the tweet timeline functions.

But it does align with Musk’s free speech approach, and reduces the onus on Twitter, to some degree, in moderating speech. It will still need to assess each instance, case-by-case, but users themselves will be less aware of penalties – though Musk has also flagged adding more notifications and explainers to outline any reach penalties as well.

“Account suspension will be reserved for severe or ongoing, repeat violations of our policies. Severe violations include but are not limited to: engaging in illegal content or activity, inciting or threatening violence or harm, privacy violations, platform manipulation or spam, and engaging in targeted harassment of our users.

Which still means that a lot of content that these users had been suspended for previously would still result in suspension now, and it leaves a lot up to Twitter management in allocating severity of impact in certain actions.

How do you definitively measure threats of violence or harm, for example? Former President Donald Trump was sanctioned under this policy, but many, including Musk, were critical of Twitter’s decision to do so, given that Trump is an elected representative.

In other nations, too, Twitter has been pressured to remove tweets under these policies, and it’ll be interesting to see how Twitter 2.0 handles such, given its stated more lax approach to moderation, despite its rules remaining largely the same.

Already, questions have been raised on this front – Twitter recently removed links to a BBC documentary that’s critical of the Indian Government, at the request of India’s PM. Twitter hasn’t offered any official explanation for the action, but with Musk also working with the Indian Government to secure partnerships for his other business, Tesla, questions have been raised as to how he will manage both impacts concurrently.

In essence, Twitter’s approach has changed when it chooses to do so, but the rules, as such, will effectively be governed by Musk himself. And as we’ve already seen, he will make drastic rules changes based on personal agendas and experience.

Twitter says that, starting February 1st, any previously suspended users will be able to appeal their suspension, and be evaluated under its new criteria for reinstatement.

It’s also targeting February for a launch of its new account penalties notifications.

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4 new social media features you need to know about this week



New social media features to know this week

Social media never stands still. Every week there are new features — and it’s hard for the busy comms pro to stay up-to-date on it all.

We’ve got you covered.

Here’s what you need to know about this week.


Social media sleuth Matt Navarra reported on Twitter that LinkedIn will soon make the newsletters you subscribe to through the site visible to other users.

This should aid newsletter discovery by adding in an element of social proof: if it’s good enough for this person I like and respect, it’s good enough for me. It also might be anopportunity to get your toe in the water with LinkedIn’s newsletter features.


After admitting they went a little crazy on Reels and ignored their bread and butter of photographs, Instagram continues to refine its platform and algorithm. Although there were big changes over the last few weeks, these newer changes are subtler but still significant.



First, the animated avatars will be more prominent on profiles. Users can now choose to flip between the cartoony, waving avatar and their more traditional profile picture, rather than picking one or the other, TechCrunch reported, seemingly part of a push to incorporate metaverse-esque elements into the app.

Instagram also appears to have added an option to include a lead form on business profiles. We say “appears” because, as Social Media Today reports, the feature is not yet listed as an official feature, though it has rolled out broadly.

The feature will allow businesses to use standard forms or customize their own, including multiple choice questions or short answer.


In the chaotic world of Twitter updates, this week is fairly staid — with a useful feature for advertisers.

The platform will roll out the ability to promote tweets among search results. As Twitter’s announcement points out, someone actively searching for a term could signal stronger intent than someone merely passively scrolling a feed.

Which of these new features are you most interested in? That LinkedIn newsletter tool could be great for spreading the word — and for discovering new reads.

Allison Carter is executive editor of PR Daily. Follow her on Twitter or LinkedIn.


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