While TikTok has seemingly stolen some of its thunder of late, Instagram still remains a key focus for marketers – and rightly so.
The platform now has more than a billion active users, while Instagram Stories alone sees more than 500 million active users every single day. Even with younger generations seemingly becoming more aligned to TikTok clips, the reach and engagement on Instagram is still incredibly high, and if you’re looking to maximize your digital presence and reach, it remains a platform that you simply have to consider within your strategic planning.
And if you’re looking to get started on Instagram, but you’re not sure about the key elements, this infographic from the team at Giraffe Social Media is a good, basic summary.
The key focus areas of an effective Instagram presence can be broken down into these four elements:
- Effective hashtag use – Many experts advise brands to use up to 30 hashtags per post (Instagram’s limit) to maximize reach, but Instagram itself advises that brands should add three to five highly relevant tags for best results. Which strategy you go with will come down to your own approach, and will likely relate to your unique audience, but either way, hashtags do remain a key discovery tool on the platform
- Instagram Stories – As noted, Instagram Stories sees 500 million users per day, and its top of feed positioning makes it great for boosting brand awareness and engagement. Creating effective Stories can be a challenge in itself (some tips here), but it can be a great way to build your in-app presence
- Great visuals – It probably goes without saying, but the main Instagram feed is still focused on great, standout visuals – the kind of images that will make people stop mid-scroll and check out your posts. There’s a range of tips and advice available on how to do this, but in the main feed at least, the quality of your images remains a key consideration
- Instagram Reels – Instagram’s TikTok clone doesn’t seem to have taken off as yet, but as Instagram continues to seek ways to slow TikTok’s momentum, you can bet that it will keep investing in Reels – which could make it a more relevant consideration for brands. What’s more, anecdotal research has shown that creating Reels can help to boost your overall Instagram presence, as Instagram looks to put more emphasis on the option.
Focusing on these core elements will help you build a more effective, engaging Instagram presence. The below infographic provides a quick summary of these key pointers.
Social media businesses look out, here comes Chat GPT
XiaoIce has pioneered a cutting-edge artificial intelligence system designed to create emotional bonds with its 660 million users worldwide. — © AFP
From the explosion of TikTok to the fall of Twitter, the social media industry has experienced some seismic changes over the past 12 months. Next year promises to be no different. How are those who rely on social media for businesses purposes to navigate through the turmoil ahead?
Luke Lintz, CEO of Highkey Enterprises, a multinational social media marketing firm, has told Digital Journal about the top three social media trends he expects to see in 2023.
Short-Form Video Content Will Dominate
Lintz observes the rise in video shorts and sees this trend as one that is likely to continue. Here he says: “The number one trend in the digital marketing landscape next year will be the emphasis and prioritization of short-form video content.”
This is because: “Social Media platforms’ competition for attention with short-form content has been the epicentre of 2022 and will continue to be the focus in 2023. People’s attention spans are ever-decreasing, and social media users quite often don’t have time to sit down and watch a 10-minute video and would rather watch a short video tailored to what they like to watch rather than a picture.”
Using example, Lintz finds: “This is why we have seen Instagram change its newsfeed and algorithms to favour Instagram Reels content in competition with Tik Tok. We have also seen a massive prioritization of YouTube Shorts in their fight against the lost attention to Tik Tok. In 2023 we will see very large incentive problems for top YouTube shorts, Tik Tok and Instagram Reel creators to incentivize the best creators to stay on the platform. For creators and business owners, they must strategize ways to incorporate short-form video content into their content plans to stay relevant.”
Social Media Users Will Turn Their Back On The Algorithm
This could be the age of new media. Lintz says: “Burnt out by the pressure of chasing “likes” and constantly trying to add new followers, a growing share of social media users will turn to smaller platforms in 2023. Sites like Discord, Mastodon, Geneva, Substack and Patreon emphasize community building in private spaces.”
In terms of the cultural change driving this, Lintz says: “A search for safe spaces and nostalgia for the Internet of the early 2000s — when the word “algorithm” wasn’t part of everyone’s vocabulary — has fuelled interest in these more intimate digital environments. Expect to see people look for smaller social media platforms that they have more control over.”
ChatGPT Will Revolutionize Social Media Management Companies
There is one new item of technology that is set to bring with it significant change. Lintz predicts: “Chat GPT (‘generating pre-training’) is not only the best artificial intelligence chatbot ever released to the general public, it also promises to usher in a new era for social media management companies, including HighKey Enterprises. The AI chatbot will take over basic writing tasks, thereby eliminating the need for human creativity to create new social media content.”
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