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7 Smart Tools to Help Improve Your Social Media Branding

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7 smart tools to help improve your social media branding

Building a strong brand is critical for every business, and social media has quickly become the ultimate space to expand your audience, and scale your brand to the next level. 

With around 3.8 billion people around the world now regularly scrolling through their favorite social platforms, the medium offers huge potential for businesses to improve their performance – but with so many people logging on, there’s also a challenge in differentiating your brand, in order to stand out of the pack. 

Social branding has become the touchstone of digital marketing. Social branding helps businesses increase brand awareness, connect with relevant communities, and establish their place within consumers’ lives, through regular, ongoing contact.

But how do you do it? How can you map out a strategy that will maximize your social branding efforts, and improve your social media performance?

Here are seven lesser-known tools you can use within your branding process, each of which caters to a specific element in an effective branding system.

1. SE Ranking: Produce Share-Worthy Content

The key to successful social media branding lies in creating content that encourages people to share and engage.

The content that you share on social media shapes your brand, which is why it’s important to analyze your content resources and share the right type of content.

SE Ranking is a multifaceted tool that highlights hidden opportunities, and helps you figure out what content will connect best with your audience.

For example, you can use its Competitor Research feature to discover the best-performing content on social media, then “borrow” good ideas for your social media strategy. 

se ranking1

Once you have an understanding of the kinds of content that your competitors create, and which websites link out to them, you can use that info to boost your own content efforts.

2. Crello: Create Your Stunning Designs

Engaging visuals are a must in social media marketing – because we all know that people are more likely to like, comment, and share something that’s visually appealing.

Crello is a simple solution to help create stunning designs for social media posts – including Instagram Stories, Facebook and Instagram ads, Twitter headers, YouTube thumbnails, Pinterest graphics, and much more.

crello

The platform includes thousands of animated templates, and you can also add animated objects to any static image within minutes. All designs can also be automatically resized to another preset social media format, or to custom dimensions within the app.

Crello’s paid plan starts at $7.99 per month (if you pay for a year), which provides you with access to thousands of high-quality, royalty-free images and files without limits.

Crello is available as a mobile app for iOS and Android, and includes over 25K design templates for all social media formats.

3. Messagely: Use Chatbots

More and more customers want tailored experiences, designed with their personal preferences in mind. And today, 89% of them are looking to connect with brands via messaging – and catering to this, chatbots can be a good option to help increase sales, maximize lead acquisition, and improve the customer experience. 

Messagely provides the capacity to integrate chatbots into different social channels, and the platform is jam-packed with advanced features that can help you to quickly set up and engage with customers 24/7.

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The platform helps you better understand your audience needs, and assess potential problems within your chatbot flows. This enables you to take a tailored approach with your marketing efforts, and maximize connection with your followers.

4. NapoleonCat: Improve Your Brand Reputation on Social Media

NapoleonCat enables you to manage all of your social media profiles within one dashboard, covering everything from publishing and conversation tracking, to analytics and reporting.

NapoleonCat

The best thing about this tool is its Social Inbox feature, which enables you to see all of the messages, reviews, and comments from different channels in one place. You can instantly respond to these comments, and ensure that nothing escapes your attention. 

This feature is especially useful for businesses that have multiple locations on Google My Business, since all of the reviews from all locations can be moderated using a single dashboard. 

That can be a major time saver for businesses that want to monitor their brand/s online, or offer support via social channels. 

5. SendX: Leverage Your Email List

Building a solid email list can be a great way to boost your brand messaging, provide more info about your company, and interact with your customers. But maximizing engagement with your emails often comes down to formatting, and making your messages look more appealing.

Which is where SendX can help.

SendX

SendX uses a drag-n-drop editor, making it easy to create better looking emails, while it also includes a range of templates and tools to help you put together more sophisticated email marketing campaigns.

Sendx also enables you to upload your lists of email subscribers to Twitter, LinkedIn, or Facebook, to create more personalized offers for your email list, and find significant connections. You can also build effective retargeting ads exclusively for people who clicked though within your emails. 

6. Finteza: Measure Your Social Efforts

In addition to building your social media follower counts, you also need to measure how people are responding, based on the additional actions they take on your social profiles and posts. 

Finteza offers an advanced analytics system to measure the effectiveness of your social media campaigns. The tool provides information about the traffic quality to your site, and conversions by channel, helping you measure the actual results of your social media efforts.

fintezaWith Finteza, you can create funnels on each of your pages to explore user behavior from social media sources. These insights can reveal the elements you need to pay more attention to and develop. 

7. Awario: Track Your Brand Mentions

Word spreads fast, and negative comments spread even faster. As such, you need to have a social media monitoring process in place to track brand mentions, and respond in a timely manner, as required.

Awario enables you to monitor your social media mentions in real-time, and reply to them from the dashboard. The tool includes a range of features, including deep-dive analytics, sales prospecting, Boolean search, etc.

awario

With its Leads feature, you can also find potential opportunities on social media based on people asking for recommendations, or seeking a solution in their posts. You just need to set up your brand name in the project flow to start monitoring. 

Awario also provides sentiment analysis tools, which track not only what people are saying about your brand, but how they’re saying it. It will then let you know what customers feel, in general, about your brand.

awario1

Conclusion

If you want to build a strong brand on social media, using tracking and response tools is the best way, and each of the apps mentioned above provide great functionality on various fronts. 

To choose the right tools for you, you need to have a clear understanding of your business goals, and what you want to achieve. Once you’ve established that end goal, you can then work backwards to find the tools that support those goals – rather than going to other way, and using the tools available to guide your approach.

Once you have a clear path, and the tools to track your results, you can then ensure you’re advancing in the right direction with your approach.

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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