SOCIAL
7 Smart Tools to Help Improve Your Social Media Branding

Building a strong brand is critical for every business, and social media has quickly become the ultimate space to expand your audience, and scale your brand to the next level.
With around 3.8 billion people around the world now regularly scrolling through their favorite social platforms, the medium offers huge potential for businesses to improve their performance – but with so many people logging on, there’s also a challenge in differentiating your brand, in order to stand out of the pack.
Social branding has become the touchstone of digital marketing. Social branding helps businesses increase brand awareness, connect with relevant communities, and establish their place within consumers’ lives, through regular, ongoing contact.
But how do you do it? How can you map out a strategy that will maximize your social branding efforts, and improve your social media performance?
Here are seven lesser-known tools you can use within your branding process, each of which caters to a specific element in an effective branding system.
1. SE Ranking: Produce Share-Worthy Content
The key to successful social media branding lies in creating content that encourages people to share and engage.
The content that you share on social media shapes your brand, which is why it’s important to analyze your content resources and share the right type of content.
SE Ranking is a multifaceted tool that highlights hidden opportunities, and helps you figure out what content will connect best with your audience.
For example, you can use its Competitor Research feature to discover the best-performing content on social media, then “borrow” good ideas for your social media strategy.

Once you have an understanding of the kinds of content that your competitors create, and which websites link out to them, you can use that info to boost your own content efforts.
2. Crello: Create Your Stunning Designs
Engaging visuals are a must in social media marketing – because we all know that people are more likely to like, comment, and share something that’s visually appealing.
Crello is a simple solution to help create stunning designs for social media posts – including Instagram Stories, Facebook and Instagram ads, Twitter headers, YouTube thumbnails, Pinterest graphics, and much more.

The platform includes thousands of animated templates, and you can also add animated objects to any static image within minutes. All designs can also be automatically resized to another preset social media format, or to custom dimensions within the app.
Crello’s paid plan starts at $7.99 per month (if you pay for a year), which provides you with access to thousands of high-quality, royalty-free images and files without limits.
Crello is available as a mobile app for iOS and Android, and includes over 25K design templates for all social media formats.
3. Messagely: Use Chatbots
More and more customers want tailored experiences, designed with their personal preferences in mind. And today, 89% of them are looking to connect with brands via messaging – and catering to this, chatbots can be a good option to help increase sales, maximize lead acquisition, and improve the customer experience.
Messagely provides the capacity to integrate chatbots into different social channels, and the platform is jam-packed with advanced features that can help you to quickly set up and engage with customers 24/7.
The platform helps you better understand your audience needs, and assess potential problems within your chatbot flows. This enables you to take a tailored approach with your marketing efforts, and maximize connection with your followers.
4. NapoleonCat: Improve Your Brand Reputation on Social Media
NapoleonCat enables you to manage all of your social media profiles within one dashboard, covering everything from publishing and conversation tracking, to analytics and reporting.

The best thing about this tool is its Social Inbox feature, which enables you to see all of the messages, reviews, and comments from different channels in one place. You can instantly respond to these comments, and ensure that nothing escapes your attention.
This feature is especially useful for businesses that have multiple locations on Google My Business, since all of the reviews from all locations can be moderated using a single dashboard.
That can be a major time saver for businesses that want to monitor their brand/s online, or offer support via social channels.
5. SendX: Leverage Your Email List
Building a solid email list can be a great way to boost your brand messaging, provide more info about your company, and interact with your customers. But maximizing engagement with your emails often comes down to formatting, and making your messages look more appealing.
Which is where SendX can help.

SendX uses a drag-n-drop editor, making it easy to create better looking emails, while it also includes a range of templates and tools to help you put together more sophisticated email marketing campaigns.
Sendx also enables you to upload your lists of email subscribers to Twitter, LinkedIn, or Facebook, to create more personalized offers for your email list, and find significant connections. You can also build effective retargeting ads exclusively for people who clicked though within your emails.
6. Finteza: Measure Your Social Efforts
In addition to building your social media follower counts, you also need to measure how people are responding, based on the additional actions they take on your social profiles and posts.
Finteza offers an advanced analytics system to measure the effectiveness of your social media campaigns. The tool provides information about the traffic quality to your site, and conversions by channel, helping you measure the actual results of your social media efforts.

7. Awario: Track Your Brand Mentions
Word spreads fast, and negative comments spread even faster. As such, you need to have a social media monitoring process in place to track brand mentions, and respond in a timely manner, as required.
Awario enables you to monitor your social media mentions in real-time, and reply to them from the dashboard. The tool includes a range of features, including deep-dive analytics, sales prospecting, Boolean search, etc.

With its Leads feature, you can also find potential opportunities on social media based on people asking for recommendations, or seeking a solution in their posts. You just need to set up your brand name in the project flow to start monitoring.
Awario also provides sentiment analysis tools, which track not only what people are saying about your brand, but how they’re saying it. It will then let you know what customers feel, in general, about your brand.

Conclusion
If you want to build a strong brand on social media, using tracking and response tools is the best way, and each of the apps mentioned above provide great functionality on various fronts.
To choose the right tools for you, you need to have a clear understanding of your business goals, and what you want to achieve. Once you’ve established that end goal, you can then work backwards to find the tools that support those goals – rather than going to other way, and using the tools available to guide your approach.
Once you have a clear path, and the tools to track your results, you can then ensure you’re advancing in the right direction with your approach.
SOCIAL
Paris mayor to stop using ‘global sewer’ X

Hidalgo called Twitter a ‘vast global sewer’ – Copyright POOL/AFP Leon Neal
Paris Mayor Anne Hidalgo said on Monday she was quitting Elon Musk’s social media platform X, formerly known as Twitter, which she described as a “global sewer” and a tool to disrupt democracy.
“I’ve made the decision to leave X,” Hidalgo said in an op-ed in French newspaper Le Monde. “X has in recent years become a weapon of mass destruction of our democracies”, she wrote.
The 64-year-old Socialist, who unsuccessfully stood for the presidency in 2022, joined Twitter as it was then known in 2009 and has been a frequent user of the platform.
She accused X of promoting “misinformation”, “anti-Semitism and racism.”
“The list of abuses is endless”, she added. “This media has become a vast global sewer.”
Since Musk took over Twitter in 2022, a number of high-profile figures said they were leaving the popular social platform, but there has been no mass exodus.
Several politicians including EU industry chief Thierry Breton have announced that they are opening accounts on competing networks in addition to maintaining their presence on X.
The City of Paris account will remain on X, the mayor’s office told AFP.
By contrast, some organisations have taken the plunge, including the US public radio network NPR, or the German anti-discrimination agency.
Hidalgo has regularly faced personal attacks on social media including Twitter, as well as sometimes criticism over the lack of cleanliness and security in Paris.
In the latest furore, she has faced stinging attacks over an October trip to the French Pacific territories of New Caledonia and French Polynesia that was not publicised at the time and that she extended with a two-week personal vacation.
SOCIAL
Meta Highlights Key Platform Manipulation Trends in Latest ‘Adversarial Threat Report’

While talk of a possible U.S. ban of TikTok has been tempered of late, concerns still linger around the app, and the way that it could theoretically be used by the Chinese Government to implement varying forms of data tracking and messaging manipulation in Western regions.
The latter was highlighted again this week, when Meta released its latest “Adversarial Threat Report,” which includes an overview of Meta’s latest detections, as well as a broader summary of its efforts throughout the year.
And while the data shows that Russia and Iran remain the most common source regions for coordinated manipulation programs, China is third on that list, with Meta shutting down almost 5,000 Facebook profiles linked to a Chinese-based manipulation program in Q3 alone.
As explained by Meta:
“We removed 4,789 Facebook accounts for violating our policy against coordinated inauthentic behavior. This network originated in China and targeted the United States. The individuals behind this activity used basic fake accounts with profile pictures and names copied from elsewhere on the internet to post and befriend people from around the world. They posed as Americans to post the same content across different platforms. Some of these accounts used the same name and profile picture on Facebook and X (formerly Twitter). We removed this network before it was able to gain engagement from authentic communities on our apps.”
Meta says that this group aimed to sway discussion around both U.S. and China policy by both sharing news stories, and engaging with posts related to specific issues.
“They also posted links to news articles from mainstream US media and reshared Facebook posts by real people, likely in an attempt to appear more authentic. Some of the reshared content was political, while other covered topics like gaming, history, fashion models, and pets. Unusually, in mid-2023 a small portion of this network’s accounts changed names and profile pictures from posing as Americans to posing as being based in India when they suddenly began liking and commenting on posts by another China-origin network focused on India and Tibet.”
Meta further notes that it took down more Coordinated Inauthentic Behavior (CIB) groups from China than any other region in 2023, reflecting the rising trend of Chinese operators looking to infiltrate Western networks.
“The latest operations typically posted content related to China’s interests in different regions worldwide. For example, many of them praised China, some of them defended its record on human rights in Tibet and Xinjiang, others attacked critics of the Chinese government around the world, and posted about China’s strategic rivalry with the U.S. in Africa and Central Asia.”
Google, too, has repeatedly removed large clusters of YouTube accounts of Chinese origin that had been seeking to build audiences in the app, in order to then seed pro-China sentiment.
The largest coordinated group identified by Google is an operation known as “Dragonbridge” which has long been the biggest originator of manipulative efforts across its apps.
As you can see in this chart, Google removed more than 50,000 instances of Dragonbridge activity across YouTube, Blogger and AdSense in 2022 alone, underlining the persistent efforts of Chinese groups to sway Western audiences.
So these groups, whether they’re associated with the CCP or not, are already looking to infiltrate Western-based networks. Which underlines the potential threat of TikTok in the same respect, given that it’s controlled by a Chinese owner, and therefore likely more directly accessible to these operators.
That’s partly why TikTok is already banned on government-owned devices in most regions, and why cybersecurity experts continue to sound the alarm about the app, because if the above figures reflect the level of activity that non-Chinese platforms are already seeing, you can only imagine that, as TikTok’s influence grows, it too will be high on the list of distribution for the same material.
And we don’t have the same level of transparency into TikTok’s enforcement efforts, nor do we have a clear understanding of parent company ByteDance’s links to the CCP.
Which is why the threat of a possible TikTok ban remains, and will linger for some time yet, and could still spill over if there’s a shift in U.S./China relations.
One other point of note from Meta’s Adversarial Threat Report is its summary of AI usage for such activity, and how it’s changing over time.
X owner Elon Musk has repeatedly pointed to the rise of generative AI as a key vector for increased bot activity, because spammers will be able to create more complex, harder to detect bot accounts through such tools. That’s why X is pushing towards payment models as a means to counter bot profile mass production.
And while Meta does agree that AI tools will enable threat actors to create larger volumes of convincing content, it also says that it hasn’t seen evidence “that it will upend our industry’s efforts to counter covert influence operations” at this stage.
Meta also makes this interesting point:
“For sophisticated threat actors, content generation hasn’t been a primary challenge. They rather struggle with building and engaging authentic audiences they seek to influence. This is why we have focused on identifying adversarial behaviors and tactics used to drive engagement among real people. Disrupting these behaviors early helps to ensure that misleading AI content does not play a role in covert influence operations. Generative AI is also unlikely to change this dynamic.”
So it’s not just content that they need, but interesting, engaging material, and because generative AI is based on everything that’s come before, it’s not necessarily built to establish new trends, which would then help these bot accounts build an audience.
These are some interesting notes on the current threat landscape, and how coordinated groups are still looking to use digital platforms to spread their messaging. Which will likely never stop, but it is worth noting where these groups originate from, and what that means for related discussion.
You can read Meta’s Q3 “Adversarial Threat Report” here.
SOCIAL
US judge halts pending TikTok ban in Montana

TikTok use has continued to grow apace despite a growing number of countries banning the app from government devices. — © POOL/AFP Liam McBurney
A federal judge on Thursday temporarily blocked a ban on TikTok set to come into effect next year in Montana, saying the popular video sharing app was likely to win its pending legal challenge.
US District Court Judge Donald Molloy placed the injunction on the ban until the case, originally filed by TikTok in May, has been ruled on its merits.
Molloy deemed it likely TikTok and its users will win, since it appeared the Montana law not only violates free speech rights but runs counter to the fact that foreign policy matters are the exclusive domain of the federal government.
“The current record leaves little doubt that Montana’s legislature and attorney general were more interested in targeting China’s ostensible role in TikTok than they with protecting Montana consumers,” Molloy said in the ruling.
The app is owned by Chinese firm ByteDance and has been accused by a wide swathe of US politicians of being under Beijing’s tutelage, something the company furiously denies.
Montana’s law says the TikTok ban will become void if the app is acquired by a company incorporated in a country not designated by the United States as a foreign adversary.
TikTok had argued that the unprecedented ban violates constitutionally protected right to free speech.
The prohibition signed into law by Republican Governor Greg Gianforte is seen as a legal test for a national ban of the Chinese-owned platform, something lawmakers in Washington are increasingly calling for.
Montana’s ban would be the first to come into effect in the United States – Copyright AFP Kirill KUDRYAVTSEV
The ban would make it a violation each time “a user accesses TikTok, is offered the ability to access TikTok, or is offered the ability to download TikTok.”
Each violation is punishable by a $10,000 fine every day it takes place.
Under the law, Apple and Google will have to remove TikTok from their app stores.
State political leaders have “trampled on the free speech of hundreds of thousands of Montanans who use the app to express themselves, gather information, and run their small business in the name of anti-Chinese sentiment,” ACLU Montana policy director Keegan Medrano said after the bill was signed.
The law is yet another skirmish in duels between TikTok and many western governments, with the app already banned on government devices in the United States, Canada and several countries in Europe.
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