Connect with us

SOCIAL

7 Smart Tools to Help Improve Your Social Media Branding

Published

on

7 smart tools to help improve your social media branding

Building a strong brand is critical for every business, and social media has quickly become the ultimate space to expand your audience, and scale your brand to the next level. 

With around 3.8 billion people around the world now regularly scrolling through their favorite social platforms, the medium offers huge potential for businesses to improve their performance – but with so many people logging on, there’s also a challenge in differentiating your brand, in order to stand out of the pack. 

Social branding has become the touchstone of digital marketing. Social branding helps businesses increase brand awareness, connect with relevant communities, and establish their place within consumers’ lives, through regular, ongoing contact.

But how do you do it? How can you map out a strategy that will maximize your social branding efforts, and improve your social media performance?

Here are seven lesser-known tools you can use within your branding process, each of which caters to a specific element in an effective branding system.

1. SE Ranking: Produce Share-Worthy Content

The key to successful social media branding lies in creating content that encourages people to share and engage.

Advertisement

The content that you share on social media shapes your brand, which is why it’s important to analyze your content resources and share the right type of content.

SE Ranking is a multifaceted tool that highlights hidden opportunities, and helps you figure out what content will connect best with your audience.

For example, you can use its Competitor Research feature to discover the best-performing content on social media, then “borrow” good ideas for your social media strategy. 

se ranking1

Once you have an understanding of the kinds of content that your competitors create, and which websites link out to them, you can use that info to boost your own content efforts.

2. Crello: Create Your Stunning Designs

Engaging visuals are a must in social media marketing – because we all know that people are more likely to like, comment, and share something that’s visually appealing.

Crello is a simple solution to help create stunning designs for social media posts – including Instagram Stories, Facebook and Instagram ads, Twitter headers, YouTube thumbnails, Pinterest graphics, and much more.

crello

The platform includes thousands of animated templates, and you can also add animated objects to any static image within minutes. All designs can also be automatically resized to another preset social media format, or to custom dimensions within the app.

Crello’s paid plan starts at $7.99 per month (if you pay for a year), which provides you with access to thousands of high-quality, royalty-free images and files without limits.

Advertisement

Crello is available as a mobile app for iOS and Android, and includes over 25K design templates for all social media formats.

3. Messagely: Use Chatbots

More and more customers want tailored experiences, designed with their personal preferences in mind. And today, 89% of them are looking to connect with brands via messaging – and catering to this, chatbots can be a good option to help increase sales, maximize lead acquisition, and improve the customer experience. 

Messagely provides the capacity to integrate chatbots into different social channels, and the platform is jam-packed with advanced features that can help you to quickly set up and engage with customers 24/7.

nYX3yuo55eGw2WPum0397989kgLKSgJw0qhtMDElwq2aZedD iljShepVkQjGJgrRuCilInyDyTPtZNY9nrn8ObhhpcCxoHo JK9nvC2ToGrYa8qaLi8HLN4yEQ4rceXurtwV1SV

The platform helps you better understand your audience needs, and assess potential problems within your chatbot flows. This enables you to take a tailored approach with your marketing efforts, and maximize connection with your followers.

4. NapoleonCat: Improve Your Brand Reputation on Social Media

NapoleonCat enables you to manage all of your social media profiles within one dashboard, covering everything from publishing and conversation tracking, to analytics and reporting.

NapoleonCat

The best thing about this tool is its Social Inbox feature, which enables you to see all of the messages, reviews, and comments from different channels in one place. You can instantly respond to these comments, and ensure that nothing escapes your attention. 

This feature is especially useful for businesses that have multiple locations on Google My Business, since all of the reviews from all locations can be moderated using a single dashboard. 

That can be a major time saver for businesses that want to monitor their brand/s online, or offer support via social channels. 

Advertisement

5. SendX: Leverage Your Email List

Building a solid email list can be a great way to boost your brand messaging, provide more info about your company, and interact with your customers. But maximizing engagement with your emails often comes down to formatting, and making your messages look more appealing.

Which is where SendX can help.

SendX

SendX uses a drag-n-drop editor, making it easy to create better looking emails, while it also includes a range of templates and tools to help you put together more sophisticated email marketing campaigns.

Sendx also enables you to upload your lists of email subscribers to Twitter, LinkedIn, or Facebook, to create more personalized offers for your email list, and find significant connections. You can also build effective retargeting ads exclusively for people who clicked though within your emails. 

6. Finteza: Measure Your Social Efforts

In addition to building your social media follower counts, you also need to measure how people are responding, based on the additional actions they take on your social profiles and posts. 

Finteza offers an advanced analytics system to measure the effectiveness of your social media campaigns. The tool provides information about the traffic quality to your site, and conversions by channel, helping you measure the actual results of your social media efforts.

fintezaWith Finteza, you can create funnels on each of your pages to explore user behavior from social media sources. These insights can reveal the elements you need to pay more attention to and develop. 

7. Awario: Track Your Brand Mentions

Word spreads fast, and negative comments spread even faster. As such, you need to have a social media monitoring process in place to track brand mentions, and respond in a timely manner, as required.

Awario enables you to monitor your social media mentions in real-time, and reply to them from the dashboard. The tool includes a range of features, including deep-dive analytics, sales prospecting, Boolean search, etc.

Advertisement
awario

With its Leads feature, you can also find potential opportunities on social media based on people asking for recommendations, or seeking a solution in their posts. You just need to set up your brand name in the project flow to start monitoring. 

Awario also provides sentiment analysis tools, which track not only what people are saying about your brand, but how they’re saying it. It will then let you know what customers feel, in general, about your brand.

awario1

Conclusion

If you want to build a strong brand on social media, using tracking and response tools is the best way, and each of the apps mentioned above provide great functionality on various fronts. 

To choose the right tools for you, you need to have a clear understanding of your business goals, and what you want to achieve. Once you’ve established that end goal, you can then work backwards to find the tools that support those goals – rather than going to other way, and using the tools available to guide your approach.

Once you have a clear path, and the tools to track your results, you can then ensure you’re advancing in the right direction with your approach.

Socialmediatoday.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS