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7 Steps to Great Email Marketing [Infographic]

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According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day. 

With so many emails being shared, it’s becoming increasingly difficult to get your messages to stand out – which means its more important than ever to ensure that you’re ticking all the right boxes, and maximizing your opportunities to get your email messages seen.

There’s a lot to consider on this front – from your subject line to your content, to the way your emails are displayed on different devices. It can take some effort to establish each element, but again, given the competition, it’s worth taking that time. 

To help keep you on the right track, this simple checklist from DMW Direct will ensure you maintain awareness of the essential email elements.

 

Socialmediatoday.com

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Twitter adds warning labels to false Ukraine war posts

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Twitter adds warning labels to false Ukraine war posts

Misleading tweets about Russia’s war on Ukraine will be hidden behind messages warning they could cause real world harm under a new Twitter policy. – Copyright AFP Asif HASSAN

Twitter on Thursday said it will put warning labels on demonstrably false posts about Russia’s war in Ukraine under a new “crisis misinformation policy.”

Tweets violating the new rule will be hidden behind messages saying that misleading information in the posts could cause real-world harm, said Twitter head of safety and integrity Yoel Roth.

Twitter users will then have to click on a link to see an offending post.

“While this first iteration is focused on international armed conflict, starting with the war in Ukraine, we plan to update and expand the policy to include additional forms of crisis,” Roth said in a blog post.

Examples of the kinds of posts that would merit warning labels included false reports about what is happening on the ground and how the international community is responding.

Twitter said it will make a priority of adding warning labels to tweets from high-profile accounts such as state-affiliated media outlets, governments, and users whose identities have been verified.

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“Conversation moves quickly during periods of crisis, and content from accounts with wide reach are most likely to rack up views and engagement,” Roth said.

He added that the new policy will guide Twitter’s efforts “to elevate credible, authoritative information, and will help to ensure viral misinformation isn’t amplified or recommended by us during crises.”

The content moderation move comes as Twitter faces the prospect of being bought by billionaire Elon Musk.

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The controversial Tesla chief openly advocates for anyone to be able to say whatever they want on Twitter, no matter how untrue, as long as it doesn’t break the law.

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