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A 4-Step Guide to Using Hashtags Effectively on LinkedIn

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It may be hard to believe, but with 2019 coming to a close, hashtags have been fully integrated into LinkedIn for well over a year. But despite the staying power of hashtags on the platform, many businesses still struggle with how to best use them to grow their audiences and generate engagement.

In this post, I want to remove that confusion by answering several common questions about using hashtags on LinkedIn. So, if you’ve been wondering what’s up with LinkedIn hashtags, this overview is for you.

What’s the value of using LinkedIn hashtags?

Much like on Twitter and Instagram, hashtags on LinkedIn are a way to categorize your posts, and differentiate them from the rest of the content being uploaded to the platform each day.

By adding hashtags, you make it easier for users searching for content about specific topics (or who are following the hashtag) to find your posts.

LinkedIn hashtags

When should I use hashtags on LinkedIn?

Adding hashtags on LinkedIn is all about finding your sweet spot. Using a long list of hashtags in each post is best saved for Instagram. In general, Twitter best practices suggest a maximum of three to four hashtags per post, which is closer to what you want to aim for when posting to LinkedIn.

Also, hashtags should be specific to your post, not just your brand. More likely than not, people aren’t going to be searching for a branded hashtag on LinkedIn – instead, they’ll be searching for hashtags related to their industry or interests. For example, marketing guru Mark Schaefer weaves hashtags into his LinkedIn posts sparingly but with great impact. When sharing his speaker reel on the platform, he included just two hashtags at the end: #marketing and #keynotespeaker.

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By including #marketing, he’s tapping into the broad industry that he appeals to, and establishing that he’s a marketing speaker. By adding #keynotespeaker, he’s not only identifying one of his key strengths and business services, but he’s also helping people to find his posts if they’re searching for keynote speakers.

How do I select the best hashtags for my posts?

Choosing the right hashtags for your LinkedIn updates will change on a post-to-post basis.

Overall, you should aim to use hashtags which are specific to your industry and niche consistently across different posts. You can then apply additional hashtags that are specific to what you’re posting about. For example, if you’re sharing a job post, include hashtags like #jobpost or #opportunity. You can also include event-specific hashtags to draw people who might be searching for fellow attendees.

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Also, consider looking at the hashtags LinkedIn recommends at the bottom of your posts while you’re crafting them. These are populated automatically through LinkedIn’s algorithm, which means that they’ll likely be a good match for your posts.

But remember, don’t spam your posts with too many hashtags.

Should I participate in trending hashtag topics?

You may have noticed on your LinkedIn company profiles that you’re now getting notifications to join in on conversations around trending hashtags – but should you be taking the time to participate?

LinkedIn’s algorithm has two primary objectives:

  1. To assess content relevancy
  2. To assess engagement

This means that posts which are relevant are more important than those that are recent, while the algorithm also puts extra weighting on engagement.

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With this in mind, participating in these trending conversations can help boost your ranking in the LinkedIn algorithm and make a name for yourself relative to that topic.

Time for a Test Drive

I encourage you to include a few new hashtags in your next LinkedIn post to see how your engagement increases. It’s worth experimenting with different approaches, and monitoring your analytics – and with LinkedIn engagement overall on the rise, it could be a great way to tap into a rising content stream. 

Socialmediatoday.com

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Google’s Latest Core Search Update is Rolling Out from Today

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Google's Latest Core Search Update is Rolling Out from Today

Digital content managers and webmasters, best to keep an eye on your Google rankings over the next few weeks.

Today, Google has confirmed that it’s rolling out a new Core update for Search, which will change the way some sites are listed in Search results pages.

So what’s changing? Helpfully, Google never explains exactly what’s being updated, which is a measure designed to stop users trying to scam the system.

Google does, however, offer this generic overview of what’s happening:

Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform.”

Indeed, Google further explains that:

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“There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.

In other words, you haven’t done anything wrong, but your SEO performance could take a hit anyway, and you’ll just have to deal with it – and maybe, if you’re lucky, you’ll actually see an uptick in Search referrals because of something Google has changed.

Though you won’t know what it is, exactly, nor how to capitalize on it.

Such is the mystery of the Big G, giving and taking valuable web traffic with the winds of change, via every core update.

As noted by Search Engine Journal, the last Google Core update was in November, so you’ve had a good six months to get used to things as they are. Now they’re going to change again.

So what’s the point of me even telling you? Nothing, you can’t do anything about it anyway – but if you do notice a change in your rankings, you can point to the latest core update from Google and make it look like you know what’s happening to those less web literate.

‘Google’s putting a bigger focus on quality content, which is why we’ve seen an increase in traffic.’

That’s both vague and knowledgeable-sounding enough to get you through, while it’s also not incorrect, if anyone were to try and catch you out.

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Google says that the full impacts of the May 2022 core update will take a couple of weeks to fully roll out.

If you’re looking for more insight on what’s changed, this forum thread will track responses to the update.

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