Connect with us

SOCIAL

A 4-Step Guide to Using Hashtags Effectively on LinkedIn

Published

on

It may be hard to believe, but with 2019 coming to a close, hashtags have been fully integrated into LinkedIn for well over a year. But despite the staying power of hashtags on the platform, many businesses still struggle with how to best use them to grow their audiences and generate engagement.

In this post, I want to remove that confusion by answering several common questions about using hashtags on LinkedIn. So, if you’ve been wondering what’s up with LinkedIn hashtags, this overview is for you.

What’s the value of using LinkedIn hashtags?

Much like on Twitter and Instagram, hashtags on LinkedIn are a way to categorize your posts, and differentiate them from the rest of the content being uploaded to the platform each day.

By adding hashtags, you make it easier for users searching for content about specific topics (or who are following the hashtag) to find your posts.

LinkedIn hashtags

When should I use hashtags on LinkedIn?

Adding hashtags on LinkedIn is all about finding your sweet spot. Using a long list of hashtags in each post is best saved for Instagram. In general, Twitter best practices suggest a maximum of three to four hashtags per post, which is closer to what you want to aim for when posting to LinkedIn.

Also, hashtags should be specific to your post, not just your brand. More likely than not, people aren’t going to be searching for a branded hashtag on LinkedIn – instead, they’ll be searching for hashtags related to their industry or interests. For example, marketing guru Mark Schaefer weaves hashtags into his LinkedIn posts sparingly but with great impact. When sharing his speaker reel on the platform, he included just two hashtags at the end: #marketing and #keynotespeaker.

By including #marketing, he’s tapping into the broad industry that he appeals to, and establishing that he’s a marketing speaker. By adding #keynotespeaker, he’s not only identifying one of his key strengths and business services, but he’s also helping people to find his posts if they’re searching for keynote speakers.

How do I select the best hashtags for my posts?

Choosing the right hashtags for your LinkedIn updates will change on a post-to-post basis.

Overall, you should aim to use hashtags which are specific to your industry and niche consistently across different posts. You can then apply additional hashtags that are specific to what you’re posting about. For example, if you’re sharing a job post, include hashtags like #jobpost or #opportunity. You can also include event-specific hashtags to draw people who might be searching for fellow attendees.

Advertisement

Also, consider looking at the hashtags LinkedIn recommends at the bottom of your posts while you’re crafting them. These are populated automatically through LinkedIn’s algorithm, which means that they’ll likely be a good match for your posts.

But remember, don’t spam your posts with too many hashtags.

Should I participate in trending hashtag topics?

You may have noticed on your LinkedIn company profiles that you’re now getting notifications to join in on conversations around trending hashtags – but should you be taking the time to participate?

LinkedIn’s algorithm has two primary objectives:

  1. To assess content relevancy
  2. To assess engagement

This means that posts which are relevant are more important than those that are recent, while the algorithm also puts extra weighting on engagement.

With this in mind, participating in these trending conversations can help boost your ranking in the LinkedIn algorithm and make a name for yourself relative to that topic.

Time for a Test Drive

I encourage you to include a few new hashtags in your next LinkedIn post to see how your engagement increases. It’s worth experimenting with different approaches, and monitoring your analytics – and with LinkedIn engagement overall on the rise, it could be a great way to tap into a rising content stream. 

Socialmediatoday.com

Advertisement
Advertisement

SOCIAL

LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

Published

on

LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.

Advertisement

We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.

Advertisement

Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish