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A Look Back at Instagram’s Various Attempts to Copy TikTok in 2021

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A Look Back at Instagram's Various Attempts to Copy TikTok in 2021


Christmas is only days away, and even now, the elves at Instagram HQ are still working to replicate TikTok’s core features in the hopes of bringing seasonal cheer to their Meta masters, via improved usage stats and new engagement figures which show that Instagram is still cool, and still the leading platform in their eyes.

Which it isn’t. All the reported usage numbers show that Instagram usage is in decline among younger audiences, while TikTok continues to go from strength-to-strength. Which freaks the Meta chiefs out – but just as a fun, seasonal reminder, here’s a look back at some of the many ways that Instagram has sought to stunt TikTok’s growth over the last 12 months through replication and copycatting of its features, which has worked to some degree, but hasn’t really slowed TikTok’s growth.

I present to you – the 12 ways of Insta-Tok.

On the first day of Insta my true love sent to me, a replica of TikTok to a tee.

On the second day of Insta my true love sent to me, a vertical feed, for my replica of TikTok to a tee.

On the third day of Insta my true love sent to me, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the fourth day of Insta my true love sent to me, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

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On the fifth day of Insta my true love sent to me, Superbeat.

Instagram Super Beat

A new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the sixth day of Insta my true love sent to me, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the seventh day of TikTok my true love sent to me, text to speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

Instagram test to speech effects

On the eight day of Insta my true love sent to me, longer clips in Stories, text to speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the ninth day of Insta my true love sent to me, auto-sync for music, longer clips in Stories, text to speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the tenth day of Insta my true love sent to me, Reels replies in comments, auto-sync for music, longer clips in Stories, text to speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the eleventh day of Insta my true love sent to me, an audio tab for Reels clips, Reels replies in comments, auto-sync for music, longer clips in Stories, text to speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

Reels audio tab

On the twelfth day of Insta my true love sent to me, live-stream shopping, an audio tab for Reels clips, Reels replies in comments, auto-sync for music, longer clips in Stories, text to speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

As you can see, Instagram is really, really keen to show that anything TikTok can do, it can do better. Whether it actually can – and whether audiences actually care – remains to be seen, but you can safely bet that Insta will keep trying, with TikTok projected to reach 1.5 billion users in the next year, potentially overtaking IG for as the second biggest social app in the world.





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Twitter Launches Election Integrity Features Ahead of US Midterms

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Twitter Launches Election Integrity Features Ahead of US Midterms

The US midterms are coming up, and Twitter’s working to get ahead of any potential misuse of its platform to spread misinformation around the candidates, with a range of improved election integrity features, as well as new, curated election info hubs to help boost credible updates.

First off, Twitter’s activating enforcement of its Civic Integrity Policy, giving it more capacity to limit the spread of misleading tweets.

As per Twitter:

The Civic Integrity Policy covers the most common types of harmful misleading information about elections and civic events, such as: claims about how to participate in a civic process like how to vote, misleading content intended to intimidate or dissuade people from participating in the election, and misleading claims intended to undermine public confidence in an election – including false information about the outcome of the election. Tweets with this content may be labeled with links to credible information or helpful context, and Twitter will not recommend or amplify this content in areas of the product where Twitter makes recommendations.”

Twitter launched a new set of tweet labels last November, which include additional notes on why the tweet has been labeled.

Those add-on tags have proven to be effective in limiting the spread of false information, with Twitter reporting its updated label formats increased ‘Find out more’ click-through rates by 17% (meaning more people were clicking labels to read debunking content), while they also led to notable decreases in engagement with labeled Tweets.

Twitter’s also bringing back its prebunks to further limit the spread of misleading reports.

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Twitter election prebunks

Prebunks aim to provide context on potentially misleading election trends, limiting false reportage about the same.

“Over the coming months, we’ll place prompts directly on people’s timelines in the US and in Search when people type related terms, phrases, or hashtags.” 

Twitter’s also launching new election info hubs in Explore, with updates curated by Twitter’s team, along with its labels on candidate profiles to make it clear who they are and what position they’re running for.

Twitter election labels

Twitter will also be promoting media literacy tips on @TwitterSafety, to help users educate themselves on ways to avoid misinformation.

Twitter election misinfo

The combination of initiatives should help to limit the spread of misinfo around the polls, and keep Twitter users informed. Which is important, because while Twitter’s audience is only small, in comparison to other social apps, Twitter is the home of real time news and updates, which means that much of the news that’s initially shared on Twitter then gets aggregated to other platforms as a result.

Many of the most passionate, active news followers stay up to date via tweet, and if Twitter can ensure that these people are not receiving incorrect info to begin with, that can actually have a big impact on the broader news ecosystem.

Which is why all of these elements are more important than, on the surface, they may seem.



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