Connect with us

SOCIAL

Activists file case against Meta over Tigray hate posts

Published

on

Petitioners claim that Meta responded inadequately to hateful content on its platform

Petitioners claim that Meta responded inadequately to hateful content on its platform – Copyright AFP/File Peter PARKS

Simon VALMARY

An Ethiopian man whose father was murdered during the country’s war has joined a lawsuit against Meta that is seeking $1.6 billion from Facebook’s parent company for allegedly fanning hate speech in Africa.

The case filed in Kenya’s High Court on Wednesday by two individuals and a rights group says Meta responded inadequately to hateful content on its platform, especially in relation to the war in Ethiopia’s northern Tigray region.

One petitioner said his father, an ethnic Tigrayan, had been targeted by racist messages on Facebook before his murder in November 2021, and the social media giant had failed to move quickly to remove these posts.

“If Facebook had just stopped the spread of hate and moderated posts properly, my father would still be alive,” said Abrham Meareg, who is also Tigrayan and an academic like his father.

“I’m taking Facebook to court so no one ever suffers as my family has again. I’m seeking justice for millions of my fellow Africans hurt by Facebook’s profiteering –- and an apology for my father’s murder.”

His lawyer, Mercy Mutemi, said Facebook took a month to respond to Abrham’s appeals for the content to be taken down.

“Why did it take over a month to take down a post that calls for the murder of somebody?” she said.

Mutemi said Facebook acknowledged the content violated community standards but a year later one of the violent posts was still online.

Another petitioner is Fisseha Tekle, an Ethiopian researcher for Amnesty International and a Tigrayan, who has written about the war and faced a torrent of online abuse.

The international community has condemned hate speech and dehumanising rhetoric during the two-year conflict, which has seen all sides accused of atrocities amid warnings of ethnic cleansing.

– ‘Inhumane’ working conditions –

Meta spokesperson Ben Walters said the company was yet to be served with the lawsuit, but had “strict rules which outline what is and isn’t allowed on Facebook and Instagram.”

“We’ve removed misinformation when there is a risk it may contribute to physical harm for a long time,” he told AFP in a statement.

“In Ethiopia, we have identified and are removing a number of pre-reviewed harmful claims and out of context imagery that make false allegations about the perpetrators, severity or targets of violence in Ethiopia.”

The Katiba Institute, a Kenyan rights group and another petitioner to the lawsuit, is seeking changes to Facebook’s algorithm.

Inciteful, hateful and dangerous posts “spark conversation, attract reactions and shares as well as motivate back-and-forth discussion in the comments section,” read the petition seen by AFP.

It also accused Meta of “inhumane” working conditions for its overstretched content moderators in Nairobi tasked with overseeing eastern and southern Africa, a vast region covering 500 million people.

The petitioners claim this resulted in “systematic discrimination” against African Facebook users, citing the platform’s swift response by comparison to the attack on the US Capitol by supporters of former US president Donald Trump on January 6, 2021.

The petitioners are asking the court for the establishment of a 200-billion Kenyan shillings ($1.6-billion) compensation fund for victims of hate and violence incited on Facebook.

In late 2021, Rohingya refugees sued Facebook for $150 billion, claiming the social network failed to stem hate speech directed against them.

The Rohingya, a mainly Muslim minority, were driven from Myanmar in 2017 into neighbouring Bangladesh by security forces in a crackdown now subject to a UN genocide investigation.

AFP is involved in a partnership with Meta providing fact-checking services in Asia-Pacific, Europe, the Middle East, Latin America and Africa.

Source link

SOCIAL

8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic]

Published

on

8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic]

Are you looking to create an effective social media marketing strategy? Want to learn the core disciplines you need to pay attention to?

The team from MDG Advertising share their social media tips in this infographic.

They break things down as follows:

  • Strategy
  • Auditing
  • Technology
  • Paid media
  • Content development
  • Customer response
  • Compliance and risk assessment
  • Measurement

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.

Source link

Continue Reading

SOCIAL

Five Ways To Make Your Startup Stand Out From The Competition

Published

on

Five Ways To Make Your Startup Stand Out From The Competition

Making your business stand out from others in a crowded marketplace is key to its success. High-quality products and services, a smart pricing strategy, and effective marketing are just the basics. The most successful entrepreneurs have a few extra tricks that separate their business from the rest of the pack.

Tell a strong story

Businesses need to do two things to succeed; be relevant and distinctive. As Steven Hess, founding partner at WhiteCap, explains, doing one without the other will lead to failure. “Being relevant on its own leads to a focus on price and an inevitable sublimation into the sea of sameness, and customers will not look for you,” he says. “Being distinctive without solving a problem leads to gimmickry and longer-term weakness. You have to do both, and one way of uniting the two is with a strong story.”

This could focus on the founder’s story, what led them to set out on their business journey, how they identified the problem they are solving, and how they are solving it uniquely. Stories can also be drawn from customers; how are they using your products or services? What problem does it solve for them?

“You also need to look at how your competitors are presenting themselves and then present yourself in the opposite way,” says Hess. “This will feel uncomfortable, and most businesses fail at this point. Why do ads for cars, financial services, estate agents, etc., look the same? It’s because most of us don’t want to stand out. We’re afraid to fail and be seen to fail. But if we are not being seen, being distinctive and solving a real problem, we’ve already failed.”

Focus your messaging on customer needs

A company’s messaging has to be focused on its potential customer’s biggest wants and needs. It should clarify what people will get if they buy from you, what transformation they will see, and how they will feel afterward. “Most importantly, it should communicate what people will miss out on if they don’t buy from your startup,” says business growth consultant Charlie Day. “When you shift your messaging from simply trying to grow a business and make money to focusing on your customer’s biggest wants and needs, the sales and growth will come, and it will set you apart from others.”

Target an underrepresented audience

This can be a powerful way for startups to stand out. “By focusing on a group that larger companies often overlook, they can differentiate themselves and appeal to a unique and untapped market,” says Vladislav Podolyako, founder and CEO of Folderly. “And by providing solutions to the specific needs and challenges of this audience, startups can establish a strong reputation and build a loyal customer base.”

For example, a fitness startup targeting older adults can stand out by offering specialized classes, products, or resources. By providing solutions to the physical limitations of older adults, the startup can differentiate itself from other companies, address the unique fitness challenges faced by older adults, and build a loyal customer base.

However, as Podolyako points out, this strategy must be carefully thought out. He says: “The startup may be associated with an older audience only, so you should work with PR agencies to get the positioning right and potentially think about creating a sub-brand.”

Differentiate your social media strategy

A unique voice and communication style will make you stand out on social media. However, it’s not just what you say but what you do that makes the difference. “If everyone is offering ‘how to’ tips on LinkedIn, create some short form behind-the-scenes videos. If everyone is doing special offers on Facebook, publish some tip-based stories,” says Catherine Warrilow, managing director of Daysout.com. “Make yourself accessible for customer support on the social media channels used by your audience, for example, via What’s App or Messenger.”

Respond promptly to customer calls

Making it easy for customers to contact you and get a response is vital for customer engagement and retention. Yet, businesses are surprisingly poor at answering their phones, listing phone numbers on their websites, and responding to voicemails. It’s a massive turn-off for customers, as a survey by global communications company Moneypenny revealed, with unanswered phone calls topping the list of consumer gripes, cited by 43% of respondents, followed by annoying hold music (35%).

Joanna Swash, Group CEO of Moneypenny, says: “Customers use the phone when they have an urgent or sensitive issue to discuss, so companies cannot afford to provide a poor call experience; business will be taken elsewhere. By mastering the art of call handling, businesses can keep their customers happy and loyal and boost the bottom line in the process.”

Source link

Continue Reading

SOCIAL

Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Published

on

Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Amid the various large-scale changes at Twitter, the platform is also working on some smaller tweaks and updates, which may or may not ever get released, but could provide valuable functionality for many users.

First off, Twitter’s testing the ability to search through your Likes, so you can find out who, specifically, has liked your tweets.

That could help you glean more context when reaching out to someone, or just another way to understand who’s responding to your tweets.

And it could be particularly valuable as a research tool for marketers in understanding their audience and who they’re reaching with their tweets.

Twitter’s also testing a new way to filter your replies, which could be handy if you get a lot of responses to a tweet.

Tweet reply sorting

I mean, I’m not sure how many people are getting so many replies to their tweets that they need a filtering option, but for those that are, this could be a simple way to ensure you’re staying up on the most relevant responses and responders, to better manage your engagement.

Finally, Twitter’s also experimenting with new timeline settings, which would provide more control over your timeline and pinned lists.

Twitter timeline controls

Note also, in the middle screen, that Twitter’s developing an option that would enable you to hide your tweet view counts, which would provide another way to manage your activity in the app.

As noted, all of these are in test mode, with Twitter engineer Andrea Conway posting them for public opinion, before exploring further development. But they could be handy, and while they’re not game-changers as such (which may mean they get less priority), smaller tweaks and updates like this could be significant for certain users, and could make it easier to manage your tweet activity.

We’ll keep you updated on any progress.



Source link

Continue Reading

Trending

en_USEnglish