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After Permanently Suspending Trump’s Account, Twitter Needs to Establish Clearer Guidance on Rules

Published

4 years ago

January 9, 2021

after permanently suspending trumps account twitter needs to establish clearer guidance on rules

It’s amazing how quickly the tide can shift on social media.

Following the initial restrictions placed on US President Donald Trump’s accounts on Facebook, Twitter, Instagram and more, in the wake of this week’s Capitol riots, Twitter has now aligned with Facebook in permanently suspending Trump’s account.

At the same time, free-speech aligned platform Parler has been threatened with removal from both The App Store and the Google Play store unless it updates its rules around content moderation, due to its failure to “take stronger action to remove posts which seek to incite ongoing violence in the US”.

In combination, the moves drastically reduce the President’s capacity to share his messaging. As a quick reminder:

Trump has more than 32 million followers on Facebook, and more than 88 million on Twitter
Trump has tweeted 23 times per day, on average, thus far in 2021, with around half of those comments also posted to his Facebook Page
While not directly impacted by the suspension of his personal account, the Trump campaign spent more than $89 million on Facebook ads between April and October last year, underlining the significance of the platform to Trump’s outreach efforts
Reports have indicated that Trump joined Parler on Thursday as a means to maintain connection with his followers

Indeed, Trump has repeatedly credited social media for playing a key role in helping him win office back in 2016, and for subsequently providing him with a platform to refute what he sees as false claims made by mainstream media outlets.

That recognition hasn’t stopped Trump from also calling for increased regulation of social platforms, and the removal of their powers to label or hide his messages. But it’s clear that social media has played a critical role in his presidency, and that he has gained significant benefit from having direct, largely unfiltered, connection with his supporters.

But now that capacity is gone, or at least reduced. Trump did shift to the official @POTUS account instead to issue a response, though those tweets were also quickly removed.

As noted in these comments, Trump and his team could look to create their own platform, which seems like a significant undertaking (Trump has also noted that he’s looking to develop his own TV network). It’s unclear, however, that negotiating with any of the existing players would improve the situation, given the breadth of the actions announced.

Trump could also look to share messages via staff and connections, so there are still options for Trump to keep in touch. But he did seem to be very partial to a late-night tweetstorm, and to creating media headlines via his short remarks.

So what does Trump do next in response to these restrictions?

In many ways, the damage has already been done – Trump was eventually forced to concede that Joe Biden did, in fact, win the election, and commit to an orderly transition of power to the next administration. Trump has also noted that he won’t be attending Biden’s inauguration, so it seems that, overall, Trump’s core push to hold on to the Presidency, has now been lost. Trump has vowed to fight on, but that fight would likely carry over to a 2024 campaign, so Trump does have time to take a break and re-group. And if he waits, maybe his personal accounts will be reinstated, and in three to six months, he looks to build once again, with his mighty social media presence back in full effect.

Trump could lay low and wait things out. But then again, that’s never been his style, and it’ll be interesting to see what action he does take in response for these latest rulings.

But while the discussion right now is around Trump and his personal use of social media, the latest restriction announcements do raise further queries as to the rules the platforms choose to apply, and when they choose to apply them, with respect to public safety.

As per Twitter, on the justification for suspended Trump’s account:

“Our public interest framework exists to enable the public to hear from elected officials and world leaders directly. It is built on a principle that the people have a right to hold power to account in the open. However, we made it clear going back years that these accounts are not above our rules entirely and cannot use Twitter to incite violence, among other things.”

Twitter says that Trump was warned about his tweets on the day of the Capitol riots, and asked to delete those which violated its policies. Trump complied, and his account was subsequently reinstated the following day.

Two days later, Trump tweeted:

“The 75,000,000 great American Patriots who voted for me, AMERICA FIRST, and MAKE AMERICA GREAT AGAIN, will have a GIANT VOICE long into the future. They will not be disrespected or treated unfairly in any way, shape or form!!!”

He then followed that up with:

“To all of those who have asked, I will not be going to the Inauguration on January 20th.”

Twitter says that, taken in broader context, given the surrounding division in the US, these two tweets constituted a further violation of its rules, which is what lead to the permanent suspension of his account.

Many Trump critics have praised the move, and applauded Twitter for ‘finally’ canceling Trump entirely. But the justification here seems loose – while Twitter’s saying that these statements could be seen as a further undermining of the election result, and potentially even an incitement to more unrest, it does appear that Twitter has rapidly changed its rules around what it deems acceptable. Which you might think is fine if it works to your benefit, or your particular political leaning. But without clear, definitive guidelines on such, there are significant risks in reactionary approaches to enforcement like this moving forward.

Some have suggested that the social platforms are now emboldened by the political power shift – with the Republicans losing control of The White House and the Senate, there will also be a clear change in approach to social media regulation and enforcement. Right-wing politicians had pushed for the platforms to stop interfering with what people share, allowing them unfettered access to their constituents. But left-wing senators are more likely to call for increased restrictions and limits on what can be shared.

As such, the platforms moving to align with this new dynamic could be a preemptive move to make good with the coming political powers, which could help in coming battles over Section 230, regulation, data privacy, etc. Facebook, for example, is facing a new investigation by the FTC over anti-competitive behavior, and it will likely need all the political leverage it can muster to gain favor.

Maybe, by re-shaping their policies more in-line with the new administration, it can demonstrate a willingness to work with them on changes, as opposed to being forced into unwanted limits or changes.

Some have also suggested that this is PR puffery. Twitter and Facebook could have banned Trump at any time, like when he provoked racial tensions during the #BlackLivesMatter protests, or threatened nuclear war against North Korea via tweet. But now they say he’s gone too far, when he’s in his last days of office, and his electoral defeat has been made official. Much like the Trump staffers announcing their resignations in the last few days – now you can look virtuous, when the end is clearly in sight. But you were able to overlook every other issue along the way, when it was likely to your benefit.

Does that also apply to Facebook and Twitter, which have clearly benefited from the millions of posts, Likes, comments and shares of Trump-related updates? All of that is engagement, which is what both Facebook and Twitter push for.

Without formal policies to protect against similar in future, developed as a result of the Trump era, it doesn’t yet seem like we’ve turned a corner, or learned a lesson as such.

Which is the real crux of the issue here. While Twitter and Facebook will bask in the positive breeze of banning Trump, the policies around those actions are not clear. And they need to be. If the rules have changed, and the platforms are taking a tougher stance against provoking civil unrest, that should be spelled out, so we don’t allow this to escalate so far in future. If there are going to be more specific regulations around the growth of divisive groups, like QAnon, that should be formally established in the wake of this incident.

That’s what we really need right now, not just account removals and suspensions, but an acknowledgment that, yes, we allowed this to go on for too long, which almost lead to the downfall of democracy in the US.

How can we stop it? What are the rules that need to be established to avoid the same occurring again in future?

The way forward is not clear, but definitive clarity is what’s required.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

Published

5 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

7 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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