After first announcing that he was working on a successor to Vine back in 2017, Dom Hoffman, the co-founder of the former short-form video leader, has now officially launched Byte, which is essentially the second coming of Vine, with updated features and focus.
As explained by Byte:
“We’re bringing back 6-second looping videos and the community that loved them. You know the drill: Upload from your camera roll or use the byte camera to capture stuff. Stay under the time limit and get lost in the loop. Explore what’s loved by the community, handpicked by our human editors, or just served up at random. There are lots of ways to discover surprising new personalities, voices, and moments.”
Functionally, Byte is very much like Vine, which, by extension, means that it’s also similar to TikTok, though as noted by TechCrunch, Byte, at launch, lacks any of the additional remix, AR and effects tools available on the rising video app. TikTok also allows for longer uploads, which could give it an edge – although Vine’s 6-second time limit definitely worked in its favor first time around. Perhaps it’ll catch on again, and make Byte the next big hit.
But then again, the reason for Vine’s eventual demise wasn’t a lack of popularity, at least not initially. Even if Byte does catch on, the app will need to evolve from its predecessor in one key area: providing monetization opportunities for its top creators, thereby motivating them to keep posting to the app.
For all the criticism leveled at Twitter for Vine’s demise (Twitter purchased Vine in 2012, then shut it down in 2016), Vine was actually shut down due to declining usage. At peak, Vine was serving some 200 million monthly active users, but as the app continued to rise, its top creators started to question whether they should be investing time into the platform, given that they could make a lot more money for the same content elsewhere.
That lead to some of the more popular Vine stars shifting focus. King Bach and Logan Paul moved to YouTube, while others, like Amanda Cerny, started posting to Instagram, platforms that have now made each of them respectively millionaires for their efforts.
And as the big names shifted focus, Vine view counts plummeted. Then in 2016, according to reports, 20 of Vine’s top 50 creators met with the company to deliver an ultimatum of sorts.
As reported by Mic:
“If Vine would pay all of them $1.2 million each, roll out several product changes and open up a more direct line of communication, everyone in the room would agree to produce 12 pieces of monthly original content for the app, or three vines per week.”
Vine declined, and they all adandoned it, taking their millions of followers with them to greener pastures. And that was pretty much it for the app.
Twitter repeatedly sought to mend bridges with its creative community, and offered a range of new tools in an effort to keep them around, but usage of the app continued to slide. By the time Twitter added pre-roll ads to Vines in June 2016, then extended the time limit to 140 seconds for selected creators, it was all over. Most of the app’s dev team had moved on, the major stars were making big dollars elsewhere. In the end, it made little sense for Twitter to keep supporting the app.
Twitter was then framed as the bad guy by Vine co-founder Rus Yusupov, who tweeted this shortly after Twitter announced the closure of the app.
But the fact was that Vine had been superceded, by Instagram and Snapchat in the content stakes, and by Facebook and YouTube in regards to monetization. That’s not to say that Twitter is beyond criticism for the platform’s demise, but to single out Twitter for ‘failing’ the app largely ignores the key factor – monetizing short-form video content is hard, and no platform has got it right yet.
Of course, nobody knows this better than Hoffman, who, from the get-go, has said that Byte will invest in its creators, and ensure that they get paid, even if it has to dip into its own funding to make it happen.
That’s an admirable commitment, but it does seem like a significant risk – particularly when you also consider that TikTok, for all its hype, still hasn’t worked out how it will facilitate monetization for its top stars.
That’s the key egg they need to crack – short-form video is engaging, and has repeatedly proven popular. But long-form video enables greater revenue generation. Snapchat struggled for a long time to work out its monetization options for creators, while Instagram added IGTV as a means to potentially supplement its main feed, and compete with YouTube. But when creators get to a certain popularity level, and they look across and see others doing similar work to theirs on other platforms, for a lot more money, things get complicated real quick.
That’s one of several ongoing concerns for TikTok (which, it’s worth noting, is also experimenting with longer videos to better facilitate monetization), and until Byte’s creator compensation program is fleshed out, it’ll remain a lingering concern for that app also.
Still, Byte looks engaging, and seems set to get at least some early hype. Whether that will be enough to drag users away from TikTok, it’s its first big challenge to overcome, then we’ll see how the next phase pans out.
Meta’s Developing and ‘Ethical Framework’ for the Use of Virtual Influencers
With the rise of digital avatars, and indeed, fully digital characters that have evolved into genuine social media influencers in their own right, online platforms now have an obligation to establish clear markers as to what’s real and what’s not, and how such creations can be used in their apps.
The coming metaverse shift will further complicate this, with the rise of virtual depictions blurring the lines of what will be allowed, in terms of representation. But with many virtual influencers already operating, Meta is now working to establish ethical boundaries on their application.
As explained by Meta:
“From synthesized versions of real people to wholly invented “virtual influencers” (VIs), synthetic media is a rising phenomenon. Meta platforms are home to more than 200 VIs, with 30 verified VI accounts hosted on Instagram. These VIs boast huge follower counts, collaborate with some of the world’s biggest brands, fundraise for organizations like the WHO, and champion social causes like Black Lives Matter.”
At first glance, you wouldn’t necessarily realize that this is not an actual person, which makes such characters a great vehicle for brand and product promotions, as they can be utilized 24/7, and can be placed into any environment. But that also leads to concerns about body image perception, deepfakes, and other forms of misuse through false or unclear representation.
Deepfakes, in particular, may be problematic, with Meta citing this campaign, with English football star David Beckham, as an example of how new technologies are evolving to expand the use of language, as one element, for varying purpose.
The well-known ‘DeepTomCruise’ account on TikTok is another example of just how far these technologies have come, and it’s not hard to imagine a scenario where they could be used to, say, show a politician saying or doing something that he or she actually didn’t, which could have significant real world impacts.
Which is why Meta is working with developers and experts to establish clearer boundaries on such use – because while there is potential for harm, there are also beneficial uses for such depictions.
“Imagine personalized video messages that address individual followers by name. Or celebrity brand ambassadors appearing as salespeople at local car dealerships. A famous athlete would make a great tutor for a kid who loves sports but hates algebra.”
Such use cases will increasingly become the norm as VR and AR technologies are developed, with these platforms placing digital characters front and center, and establishing new norms for digital connection.
It would be better to know what’s real and what’s not, and as such, Meta needs clear regulations to remove dishonest depictions, and enforce transparency over VI use.
But then again, much of what you see on Instagram these days is not real, with filters and editing tools altering people’s appearance well beyond what’s normal, or realistic. That can also have damaging consequences, and while Meta’s looking to implement rules on VI use, there’s arguably a case for similar transparency in editing tools applied to posted videos and images as well.
That’s a more complex element, particularly as such tools also enable people to feel more comfortable in posting, which no doubt increases their in-app activity. Would Meta be willing to put more focus on this element if it could risk impacting user engagement? The data on the impact of Instagram on people’s mental health are pretty clear, with comparison being a key concern.
Should that also come under the same umbrella of increased digital transparency?
It’s seemingly not included in the initial framework as yet, but at some stage, this is another element that should be examined, especially given the harmful effects that social media usage can have on young women.
But however you look at it, this is no doubt a rising element of concern, and it’s important for Meta to build guardrails and rules around the use of virtual influencers in their apps.
You can read more about Meta’s approach to virtual influencers here.
Meta Publishes New Guide to the Various Security and Control Options in its Apps
Meta has published a new set of safety tips for journalists to help them protect themselves in the evolving online connection space, which, for the most part, also apply to all users more broadly, providing a comprehensive overview of the various tools and processes that it has in place to help people avoid unwanted attention online.
The 32-page guide is available in 21 different languages, and provides detailed overviews of Meta’s systems and profile options for protection and security, with specific sections covering Facebook, Instagram and WhatsApp.
The guide begins with the basics, including password protections and enabling two-factor authentication.
It also outlines tips for Page managers in securing their business profiles, while there are also notes on what to do if you’ve been hacked, advice for protection on Messenger and guidance on bullying and harassment.
For Instagram, there are also general security tips, along with notes on its comment moderation tools.
While for WhatsApp, there are explainers on how to delete messages, how to remove messages from group chats, and details on platform-specific data options.
There are also links to various additional resource guides and tools for more context, providing in-depth breakdowns of when and how to action the various options.
It’s a handy guide, and while there are some journalist-specific elements included, most of the tips do apply to any user, so it could well be a valuable resource for anyone looking to get a better handle on your various privacy tools and options.
Definitely worth knowing either way – you can download the full guide here.
Twitter bans account linked to Iran leader over video threatening Trump
Iran’s supreme leader Ayatollah Ali Khamenei meets with relatives of slain commander Qasem Soleimani ahead of the second anniverary of his death in a US drone strike in Iraq – Copyright POOL/AFP/File Tom Brenner
Twitter said Saturday it had permanently suspended an account linked to Iran’s supreme leader that posted a video calling for revenge for a top general’s assassination against former US president Donald Trump.
“The account referenced has been permanently suspended for violating our ban evasion policy,” a Twitter spokesperson told AFP.
The account, @KhameneiSite, this week posted an animated video showing an unmanned aircraft targeting Trump, who ordered a drone strike in Baghdad two years ago that killed top Iranian commander General Qassem Soleimani.
Supreme leader Ayatollah Ali Khamenei’s main accounts in various languages remain active. Last year, another similar account was suspended by Twitter over a post also appearing to reference revenge against Trump.
The recent video, titled “Revenge is Definite”, was also posted on Khamenei’s official website.
According to Twitter, the company’s top priority is keeping people safe and protecting the health of the conversation on the platform.
The social media giant says it has clear policies around abusive behavior and will take action when violations are identified.
As head of the Quds Force, the foreign operations arm of Iran’s Revolutionary Guards, Soleimani was the architect of its strategy in the Middle East.
He and his Iraqi lieutenant were killed by a US drone strike outside Baghdad airport on January 3, 2020.
Khamenei has repeatedly promised to avenge his death.
On January 3, the second anniversary of the strike, the supreme leader and ultraconservative President Ebrahim Raisi once again threatened the US with revenge.
Trump’s supporters regularly denounce the banning of the Republican billionaire from Twitter, underscoring that accounts of several leaders considered authoritarian by the United States are allowed to post on the platform.
Expansion, Machine Learning & Core Updates
How Does Google Search Use Synonyms?
Google Asks Hosting Companies To Serve 500 Status Code On Robot Detection Interstitial
Google Autocomplete: A Complete SEO Guide
Daily Search Forum Recap: January 17, 2022
How To Use Amazon Attribution & Brand Referral Bonus Programs
12 Tools and Resources for Software Developers in Insurance
Google Search Console Updated With Desktop Page Experience Report
Google Search Ranking Update January 14th & 15th
The Secrets Of First-Party Data [Podcast]
WordPress 5.9 to Introduce Language Switcher on Login Screen
14 Top Reasons Why Google Isn’t Indexing Your Site
20 Tips and Best Practices
Pages That Look Like Error Pages Can Be Considered Soft 404s By Google
Here’s How Meta Is Changing Facebook Ads Targeting For 2022
Are Nofollow Links a Google Ranking Factor?
Critical Vulnerabilities in All in One SEO Plugin Affects Millions of WordPress Websites …
17 Actionable Content Marketing Tips for 2022
10 Things You Need To Know To Be Successful
How To Help Google Rank Products With Duplicate Descriptions
SEARCHENGINES3 days ago
Google Versatile Text Ads Are Responsive Search Ads?
SEARCHENGINES3 days ago
Microsoft Bing Testing Related Searches On Left Side Bar
MARKETING5 days ago
5 Social Media Strategies that Boost Your SEO
SEO7 days ago
25 Unique SEO Tactics That Deliver Big Results
SEO2 days ago
Are Local Citations (NAP) A Google Ranking Factor?
SEO2 days ago
Is It A Ranking Factor?
SEARCHENGINES6 days ago
Google Search Ranking Algorithm Update On January 11, 2022 (Unconfirmed)
SEARCHENGINES4 days ago
Google 1/11 Search Algorithm Update, Manual Actions Delayed, Core Update Specifics & Microsoft Bing IndexNow News