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Clubhouse Adds Room Recordings, Improved Analytics Data on Attendees

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After first announcing that it was coming back in September, Clubhouse has today officially launched its new Replays feature, which will provide another way to utilize your Clubhouse chats, and get more value out of your audio sessions.

As explained by Clubhouse:

“Replays are an optional feature that creators can choose to toggle on or off for any public room. When Replays are enabled, anyone on Clubhouse can replay the entire experience whenever they like. They’ll get to see the same elements of a live room like Leave Quietly, and watch the dynamic of the stage and audience shift and evolve throughout the discussion, including PTRs, mic taps, and all the special moments that only happen here.”

While the immediacy of ephemeral audio recordings played a key part in the format’s rise earlier in the year, there’s also value in being able to re-share your broadcasts, and gain more traction with a broader audience as a result.

Twitter recently added the same for Spaces, and the expanded capacity provides creators with options to establish podcasts, share recordings and build community around their audio social efforts.

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“Room creators will have the ability to download the audio so they can edit it and use it wherever they want – as a podcast, a clip on YouTube, an Instagram story, a TikTok video, an embed in their article or newsletter, or anywhere else. The replay will also be discoverable within Clubhouse – from club pages, speakers’ profiles (unless they choose to hide it), search (starting next week), and more.

Each of these is a significant discovery element, which could end up playing a big part in helping Clubhouse creators maximize their efforts.

And as you can see from the above clip, Clubhouse has also added another handy feature, with the capacity to skip to the next speaker in a replay.

Clubhouse replay skip

That provides more control for listeners, using audio recognition to mark each speaker change. Of course, there is also a risk that the system could get it wrong, and you could miss out on some elements of the chat as a result, but it provides another option for filtering your playback, and customizing your own experience.

Finally, Clubhouse is also adding cumulative counts of all people that tuned into your chat – even those that listen-in via the Replay option.

Clubhouse listener count

That’ll provide more data insight for your planning, and pitching to potential partners, while Clubhouse also says that it will add more analytics tools over the coming months.

It’s an important update for Clubhouse, which has lost a lot of its early hype, but is still gaining users as it expands around the world. The capacity to glean even more value from your broadcasts will provide more incentive for creators to keep coming back to the app, which could help the app maximize retention – of creators and their audiences – as it seeks to establish its niche.

Clubhouse Replays are rolling out on iOS and Android from today.

Socialmediatoday.com

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TikTok Launches New ‘Branded Mission’ Creator Monetization and UGC Promotion Process

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TikTok Launches New 'Branded Mission' Creator Monetization and UGC Promotion Process

TikTok’s looking to make it easier for creators to make money from their clips via a new program that it’s calling ‘Branded Mission’, which will enable creators to take part in what’s essentially branded content challenges, with the brand then able to select from the submitted clips for their promotional campaigns.

As explained by TikTok:

“To make it easier for brands to tap into the creative power of TikTok communities and co-create authentic branded content that resonates with users, we’re launching Branded Mission. Branded Mission is an industry-first ad solution that enables advertisers to crowdsource authentic content from creators on TikTok, turn top-performing videos into ads, and improve brand affinity with media impressions.”

As outlined in the above video, the process will enable brands to post challenges, which creators with over 1k followers will then be able to participate in.

“TikTok creators can decide what Branded Missions they’re inspired by and choose to participate in the Mission. Brands will select their favorite original creative videos and amplify them through promoted ad traffic.”

The chosen creators then get a cash payment, though the payment amounts, at least at this stage, won’t vary based on individual video performance.

Instead, each Mission will list earnings potential, based on how much the brand is willing to pay.

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Allocate more cash and you’ll pique the interest of more users, expanding the potential of tapping into a viral hit.

The option will broaden the creative options for brands, and with organic-styled content performing best on the platform, it could open up major new possibilities for marketers looking for ways to tap into the app.

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It’ll also provide TikTok with another critical revenue-share element. Clearly the app of the moment, if TikTok wants to maximize its opportunities, it needs to ensure that its top creators get paid – because with more lucrative monetization offers available on other platforms, it logically makes sense that big-name stars will follow the cash, and focus on those platforms instead.

But monetizing short-form video is harder than longer content, which is why TikTok is also rolling out 10-minute clips, and emphasizing live-streaming, as a means to drive more money-making opportunities.

Branded Mission is another step in this direction, which will ideally provide a more direct link between creating content in your own style and making money, without having to incorporate merchandise sales or arrange your own affiliate deals.

Interestingly, Meta is trying out similar on Instagram, where product tags were recently expanded to all users.

Instagram product tags

Creators don’t get paid for adding these tags, not yet at least, but you can see how Meta could eventually take a similar approach to provide creators with more revenue opportunities.

For TikTok, the process could make it much easier to bring in cash for your uploads, expanding well beyond the Creator Fund, which top creators have already been highly critical of.

You will, of course, need to create specific, themed videos, as opposed to YouTube, where you upload what you like and switch on ads. But it’s a fairly distanced relationship from the sponsor brands, which reduces management workload, while also providing new content prompts.

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It’s a good idea, and as more and more brands look to tap into the app – especially as it surges towards 1.5 billion users – you can bet that it’ll be a popular option for a range of ad partners.

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TikTok says that Branded Mission is now in beta testing, and is available to brands in more than a dozen markets. The option will be made available in more regions throughout the year.

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