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Clubhouse Announces Exclusive Content Deal with NFL, its First Official Sports Partnership

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clubhouse announces exclusive content deal with nfl its first official sports partnership

While competitors continue to emerge, Clubhouse is looking to capitalize on its opportunities with the announcement of a new, exclusive content deal with the NFL, which will see the league broadcast via a range of Rooms in the lead-up to the 2021 NFL Draft.

As explained by Clubhouse:

“With Clubhouse’s highly interactive audio-based social platform, fans can drop in on the NFL’s rooms to follow the picks live as they’re announced, and listen in on discussions featuring key NFL figures – from athletes and coaches to network personalities. Fans also have the opportunity to join the conversation and be invited on stage by moderators to ask questions or share their reactions to the Draft.”

The deal makes the NFL the first major sports league to collaborate with Clubhouse on official programming, and could help Clubhouse connect with more NFL fans around the event.

Though it will also highlight a key weakness, in that despite Clubhouse broadcasting popular, exclusive content, only people who’ve been invited to the app will be able to join. That reduces the effectiveness of the partnership somewhat – but still, Clubhouse says that it already hosts a range of regular NFL-related rooms, so it will provide new opportunities to enhance community connection and reach.

The NFL regularly tests out new platforms with a view to expanding its online presence and connection opportunities. Its official account on TikTok, for example, was the fastest-growing pro sports account in 2019, latching onto the initial momentum of the app, while the NFL has also signed live-streaming deals with both Facebook and Twitter at different times, and maintains exclusive content arrangements with Snapchat.

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Given this, it’s no surprise to see the league partner with Clubhouse as well, while the deal also reflects Clubhouse’s emerging business strategy, which could see it establish more content deals with major sports leagues moving forward, as a means for provide higher quality, exclusive content, and attract more users.

But as noted, the challenges before it are rising.

Last week, both Facebook and Reddit announced their own Clubhouse-like audio social tools, neither of which is likely to generate the same amount of hype as Clubhouse, but both of which could cause significant problems for the app as Clubhouse looks to expand its user base.

The value of Clubhouse lies in its communities, in niche, specific discussions around focused topics that can see huge interest and engagement within those smaller sub-groups. Many participants in those chats are likely also members of related Facebook groups, and/or similar subreddits, which could mean that once those same, Clubhouse-type connection tools are available within these options instead, they don’t even bother to download the app, or seek out a Clubhouse invite.

That may not seem like a major concern, but Facebook groups are used by 1.8 billion people every month, and Reddit sees strong engagement on a wide range of niche topics. Add Twitter Spaces into the mix, and that’s a lot of people who might find similar, if not more value in these various Clubhouse alternatives, reducing the need for them to download a new app, and seek out new groups.

Really, Clubhouse needs to expand, and soon, most notably via an Android app, but also by opening up to all users. Or it definitely runs the risk of losing out entirely on the trend that it began.

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Still, right now, the opportunity is there. In its weekly Town Hall summary, Clubhouse also noted that more than 300,000 Rooms are created in the app every day, while it’s also working to improve its Room recommendations, with new localization filtering and improved club suggestions.

And it is launching a live test of its Android version, likely this week.

There’s clearly significant potential there, but it’s being diluted week-by-week. Hopefully, for Clubhouse’s sake, it doesn’t miss its biggest opportunity.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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