Connect with us

SOCIAL

Despite Everything, Facebook Remains a Prominent Facilitator of Election Misinformation

Published

4 years ago

on

despite everything facebook remains a prominent facilitator of election misinformation

Over the last four years, Facebook has implemented a range of measures to stamp out misinformation, tackle election interference and ensure that its users are kept accurately informed, despite various efforts, by various groups, to use the company’s massive network in order to influence public opinion and sway election results in their own favor.

Facebook’s increased push came after revelations of various mass misinformation and influence operations during the 2016 US Election campaign, which included the high-profile Cambridge Analytica scandal, and the revelations of Russia’s Internet Research Agency running thousands of ads to spark division among US voters. How effective either of these pushes actually was is impossible to say, but both did happen, and you would imagine that they had at least some effect. 

Facebook’s various measures seem to have negated much of the foreign influence and manipulation that was present in 2016 – yet, despite this, several new insights show that Facebook is still facilitating the spread of misinformation, with President Donald Trump’s claims of election fraud, in particular, gaining increased traction via The Social Network.

Last week, Facebook published a post in which it sought to refute claims that its algorithm disproportionately amplifies controversial right-wing content, which sparks engagement and interaction, and therefore, seemingly, gains reach.

Facebook published the post in response to these lists, published daily by New York Times writer Kevin Roose.

The lists, which are based on engagement data accessed via Facebook’s own analytics platform CrowdTangle, appear to show that content from extreme right-wing publishers performs better on Facebook, which often means that questionable, if not demonstrably false information, is getting big reach and engagement across The Social Network.

But hang on, Facebook said, that’s not the whole story:

“Most of the content people see [on Facebook], even in an election season, is not about politics. In fact, based on our analysis, political content makes up about 6% of what you see on Facebook. This includes posts from friends or from Pages (which are public profiles created by businesses, brands, celebrities, media outlets, causes and the like).”   

So while the numbers posted by Roose may show that right-wing news content gets a lot of engagement, that’s only a fraction of what users see overall.

“Ranking top Page posts by reactions, comments, etc. doesn’t paint a full picture of what people actually see on Facebook.“

To demonstrate this, Facebook shared this listing of what content actually gets the most reach on Facebook – i.e. posts from these Pages appeared in the most user News Feed for the week in question:

Facebook Page reach

I added the black text descriptions for context. As you can see, most of the content people see is not political-based, which, Facebook says, shows that political updates are not as prevalent as Roose’s listings may suggest.

But then again, this listing kind of proves Roose’s point – of all of the top 10 Pages from the week above, based on reach to US active users, the two political Pages with the most presence are:

  • Donald J. Trump
  • Fox News

So while people do see a lot of other content, you could equally argue that recipe videos are probably not going to influence how people vote. Which would suggest that Facebook, even by its own explanation, is helping to boost more extreme political views.

And that then leads into the next concern.

This week, BuzzFeed News has reported that despite Facebook adding warning labels to Trump’s posts which have criticized the US Election, and suggested widespread fraud in the voting process, those labels have had little impact on social sharing.

Trump Facebook post example

BuzzFeed shared this quote from an internal Facebook discussion board:

”We have evidence that applying these [labels] to posts decreases their reshares by ~8%. However given that Trump has SO many shares on any given post, the decrease is not going to change shares by orders of magnitude.”

As you can see, the above post was still widely shared and commented on. But Facebook may also be contributing directly to that. As noted, Facebook’s algorithm looks to boost posts that see more engagement, in order to keep people active and on-platform for longer. That means that posts which generate a lot of comments and discussion tend to see higher reach.

Facebook’s system even pushes that directly – as shown in this example shared by The Wall Street Journal’s Deepa Seetharaman:

Trump example

So rather than limiting the spread of these claims, Facebook is actively promoting them to users, in order to spark engagement. That’s stands in significant contrast to Twitter, which last week reported that it had seen a 29% decrease in Quote Tweets as a result of its own warning labels.

The data here shows that Facebook is not only not seeing any major impact as a result of its deterrence measures, but that it’s own systems, intentionally or not, are even counteracting such efforts.

Why? Because as many have noted, Facebook values engagement above all else in most cases. It seems, in this instance, its internal measures to boost interaction may be inadvertently going against its other operations.

So what comes next? Should Facebook come under more scrutiny, and be forced to review its processes in order to stop the spread of misinformation?

That, at least in part, is the topic of the latest round of the latest Senate Judiciary Hearing into possible reforms to Section 230 laws. Within the context of this examination, Facebook and Twitter have faced questions over the influence of their platforms, and how their systems incentivize engagement.

Those hearings could eventually lead to reform, one way or another, and with former President Barack Obama this week suggesting that social platforms should face regulation, there could be more movement coming on this front.

As Obama explained to The Atlantic:

“I don’t hold the tech companies entirely responsible [for the rise of populist politics], because this predates social media. It was already there. But social media has turbocharged it. I know most of these folks. I’ve talked to them about it. The degree to which these companies are insisting that they are more like a phone company than they are like The Atlantic, I do not think is tenable. They are making editorial choices, whether they’ve buried them in algorithms or not. The First Amendment doesn’t require private companies to provide a platform for any view that is out there.”

With Obama’s former VP Joe Biden set to take the reigns in January, we could see a significant shift in approach to such moving forward, which could limit Facebook’s capacity to facilitate such content.

But then again, even if new rules are enacted, there will always be borderline cases, and as we’ve seen with the sudden rise of Parler, there will also be alternate platforms that will cater to more controversial views.

Maybe, then, this is a consequence of a more open media landscape – with fewer gatekeepers to limit the spread of misinformation, it will remain increasingly difficult to contain. 

Free speech advocates will hail this as a benefit, while others may not be so sure. Either way, with the 2020 election discussion still playing out, we’re likely to see more examples of such before the platforms are truly pushed to act. 

Socialmediatoday.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Related Topics:

SOCIAL

12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

on

May 14, 2024

By

Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

on

March 18, 2024

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

on

February 26, 2024

By

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending