Connect with us

SOCIAL

Facebook Adds New Automatic Member Approval Option for Groups

Published

on

Facebook has announced the full roll-out of a new, automatic member approval process for groups, which could help reduce management time for group admins, while still enabling them to maintain some control over group membership.

Facebook automatic group member approvals

As you can see in this example, the new process enables group admins to set up to four requirements for automated membership.

Admins can require that applicants:

  1. Complete all membership questions
  2. Live within a specific city or region (as listed on their Facebook profile)
  3. Be approved only if they are friends with people who are current members of the group
  4. Have been active on Facebook for at least one year

As noted, this enables admins to maintain some level of control over incoming members, even if they’re not individually approving each. What’s more, these variables can’t be falsified or cheated, because they’re not manually entered. That’ll help provide some assurance to group admins that they’re only letting real people in – though it does somewhat reduce their control, which could still allow undesirables to join up. But they can, of course, be removed at any time after as well.

As your Facebook group grows, so too do your management tasks and admin requirements, and approving new members is one of those elements that can quickly become overwhelming. That’s generally a good problem to have, but automated tools like this could take a lot of the pressure off, and help admins focus on other, more important aspects, like moderation and maximizing engagement.

And when those tasks also start to stack up, you can tap into Facebook’s new ‘Suggested Moderator’ recommendations, which will highlight active members who could make good assistants for such.

Facebook has made groups a bigger focus in 2019, with more conversations shifting to enclosed spaces, where users can discuss their thoughts and beliefs without having to share the same with all of their connections. That enables Facebook to maximize engagement, but it may also hide some of the more controversial posts in private areas, away from public scrutiny.

Whether that’s a good thing or not remains to be seen, but clearly, groups are on the rise, and new tools like this will help admins better manage their forums.

To set up automatic member approvals:

  • Go to “Moderate Group” on your desktop computer
  • Click on “Automatically Approve Members”
  • Follow the instructions to set up your membership requirements
  • You can always return to this screen to edit your membership requirements anytime

You can read more about the process here.

Socialmediatoday.com

Advertisement
Advertisement

SOCIAL

LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

Published

on

LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.

Advertisement

We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.

Advertisement

Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish