SOCIAL
Facebook Adds New Brand Safety Controls, Including Topic Exclusions for Video Ads

Facebook has announced some new brand safety controls for video advertisers, with topic exclusions, based on machine learning, and ‘publisher allow’ lists to better control campaign display.
First up is Topic Exclusions, which provides video advertisers with a new way to control which video posts their ads can appear within, based on the content of the video.

As explained by Facebook:
“Topic exclusion will offer in-stream advertisers a more granular exclusionary tool that allows for content-level suitability. Powered by machine learning technology, topic exclusion is designed to allow in-stream advertisers to choose content-level exclusions from four different topics: news, politics, gaming, and religious and spiritual content.”
As you can see in the above screenshot, advertisers will be able to prevent their ads from being shown in video uploads related to these content areas, though the same limitations won’t apply to live-streams.
Facebook hasn’t provided technical detail on how the system determines which videos fall into each category (other than the above note that it’s ‘powered by machine learning’), but the assumption would be that it also uses historical context for each uploader, its Page classification, and subsequent comments and engagement to determine each video’s focus.
The other addition is “publisher allow lists”, which will give advertisers the capacity to select a specific list of publishers with which it wants to have its ads shown.

That will enable advertisers to run their campaigns exclusively on the content from these publishers.
Brand Safety controls came into focus back in 2017 after YouTube lost millions in ad revenue when publishers started pulling their ads due to them appearing alongside extremist and hate speech content. Of course, the correct answer would be for YouTube and other platforms to remove extremist and hate speech content outright, but with variable levels of risk involved due to brand association related to different types of content, all digital platforms have since been working to add new placement control options to stop unwanted connection.
Worth noting too that both Facebook and YouTube have also been working to take more action against such content, but brand safety controls like this provide more capacity for advertisers to better protect themselves from such concerns, putting more control in their hands, as opposed to simply relying on the platforms and their tools.
In addition to this, Facebook has also recently improved its third-party auditing status, being added to the inaugural group of Trustworthy Accountability Group Brand Safety Certified companies.
“We’ve also been working with Global Alliance for Responsible Media (GARM) to align on brand safety standards and definitions, scaling education, common tools and systems, and independent oversight for the industry. We have aligned with GARM on the definitions for the 11 categories including hate speech and acts of aggression that are included in the GARM/4A’s Brand Safety Floor and Suitability Framework.”
These broader associations enable digital platforms to better align with accepted benchmarks and practices, and stamp out problematic groups en masse, as opposed to each platform going it alone.
That approach with help to establish new industry standards, and enable further action on such concerns, which will ultimately give more control and assurance to ad partners.
You can read more about Facebook’s latest brand safety updates here.
SOCIAL
TikTok stars are using Fanova to generate income from social media

Image courtesy of Fanova
Opinions expressed by Digital Journal contributors are their own.
In recent years, Latin American influencers and content creators have witnessed a remarkable surge in popularity. Despite boasting substantial and highly engaged fan bases, these influencers often find themselves in the shadows, overlooked for lucrative brand deals and partnerships. This oversight is especially pronounced, given their substantial influence over a diverse, global audience.
The moment is ripe for these creators to carve out a dedicated space where they can effectively monetize their exceptional talents. Such a platform would empower Latin American influencers and create fresh opportunities for profound collaborations and enhanced engagement with audiences worldwide.
This is where Fanova comes into play, revolutionizing the Latin American creator economy. In an environment where the creator market is still in its nascent stage, and many talented individuals remain underserved, Fanova is pioneering a new era for creators to make real money doing what they love.
Latin America’s creative minds have often found their potential hindered by a lack of opportunities. Fanova is here to break the barriers and provide a platform that allows them to monetize their content and recognize the value of their unique talents. The creator economy in the region is brimming with untapped potential, and Fanova seeks to unleash it. Creators with massive, loyal followings often find themselves unable to monetize their social media presence effectively or are overlooked by brand deals. Fanova aims to change that narrative.
With Fanova, creators have the freedom to set their monthly subscription prices, giving them the ability to provide exclusive content to their most devoted fans while ensuring a steady, reliable income month after month. Additionally, they have the flexibility to establish their own pricing for direct messages, creating a direct avenue for intimate one-on-one interactions with their followers.
By using Fanova, creators can deepen their connection with their audience by sharing a wide range of captivating content, such as behind-the-scenes glimpses, travel adventures, workout routines, insightful blogs, engaging podcasts, exclusive photos, and much more. It’s a dynamic platform that enables creators to monetize their craft and foster a stronger, more personal bond with their fan base.
Fanova is attracting top talent in the Latin American creator economy. Melissa Andress recently joined the platform. Renowned as @melissaandress on Instagram and @melipandaa on TikTok, Melissa boasts a significant and dedicated following of 1.6M and 13.7M followers, respectively. She uses Fanova to share daily behind-the-scenes of her life with her followers, treating it like a private story.
“I was immediately interested in the general concept of this platform: having a place to document behind-the-scenes content and not relying solely on brand deals seemed great to me,” Melissa explained.
Her impressive online presence has contributed to Fanova’s success in a significant way. Her engagement and credibility have introduced countless new creators and users to the platform.
Fanova is already leaving its mark in the Latin American creator economy, having attracted 150 creators. Even more impressive, Fanova has paid out over $100,000 to these creators. This is not just a promise; it’s a proven reality.
Fanova is a clean subscription platform, so nudity and explicit content is not permitted. The platform employs a team of moderators as well as artificial intelligence to monitor content.
For creators in Latin America, Fanova represents a new beginning. It’s an opportunity to be part of a transformative journey where your passion can be your paycheck. It’s a place where talent meets technology, and creators are valued. The new application is leading the charge to monetize content in Latin America, one passion at a time. For more information, visit www.fanova.io.
SOCIAL
Merriam-Webster’s 2023 Word of the Year

The wordsmiths over at Merriam-Webster have announced their official “Word of the Year for 2023,” they say it’s something we are “thinking about, writing about, aspiring to, and judging more” than ever.
The word is authentic.
According to the dictionary, the most common definitions of authentic are “not false or imitation,” “being true to one’s own personality, spirit, or character,” and “worthy of acceptance or belief as conforming to or based on fact.”
Merriam-Webster says the word saw a “substantial increase” in lookups this year. That’s probably because we now live in a world where artificial intelligence, deepfake technology and questionable memes challenge our basic notions of reality.
Authenticity is also seen as a commodity at a time when influencers build their brands on social media while attempting to seamlessly pitch their “favorite” products. These days, the average person scrolls through over 43 feet of content every day on social media. After being exposed to countless images of people, it becomes easier to spot the phonies from those who are being their authentic selves.
“When we look at common threads across the thousands of influencer marketing campaigns we’ve run at The Outloud Group over the last 15 years, the similarity between all of our best-performing brand creator partnerships is pretty simple: true authenticity,” Bradley Hoos, CEO of The Outland Group, a full-service influencer marketing agency, writes in Forbes.
Merriam-Webster adds that authenticity is a trait people strove to find for themselves in 2023.
“Celebrities like singers Lainey Wilson, Sam Smith, and especially Taylor Swift all made headlines in 2023 with statements about seeking their ‘authentic voice’ and ‘authentic self,” Merriam-Webster writes. “Headlines like Three Ways To Tap Into Taylor Swift’s Authenticity And Build An Eras-Like Workplace associate this quality with pop-culture superpower.”
The dictionary also highlighted more words that trended in 2023, including:
“Rizz” — Internet slang for “romantic appeal or charm” (noun) or “to charm, seduce” (verb), popularized by YouTuber Kai Cenat, was added to the dictionary.
“Deepfake” — Altered images or recordings that convincingly misrepresent someone’s actions or words, making it hard to distinguish between real and fake.
“Coronation” — The crowning of a new British monarch, King Charles III, sent people to the dictionary’s website to learn the term’s meaning.
“Dystopian” — In 2023, “dystopian” was a verb applied to many frightening real-world issues and was used to describe the trend in video games, books and movies depicting a dark future.
“EGOT” — Lookups for “EGOT” spiked in February when Viola Davis won a Grammy for the audiobook version of her memoir. That made her one of the 18 people to become an EGOT, or winner of an Emmy, Grammy, Oscar and Tony awards.
“X” — When Twitter was rebranded as X on July 23, searches for the term spiked at Merriam-Webster.com, where curious people went to discover more about the mysterious letter.
“Implode” — When a submersible that went to visit the remains of the Titanic in June imploded, the term had a considerable spike as people attempted to learn more about the passengers’ fate.
“Doppelgänger” — This term got hot multiple times in 2023. It trended twice due to stories out of Germany and New York involving the attempted murder or suicide of someone’s lookalike. Further, September saw the release of Naomi Klein’s book, “Doppelgänger: A Trip Into the Mirror World.”
SOCIAL
X Experiments with New Grok AI Access Buttons In-Stream

I’m not sure that X’s “Grok” AI chatbot is ever going to become a major element of the in-app experience. But owner Elon Musk has invested a lot into the new tool, so soon, it’ll be added to a lot more surfaces in the app, as X looks to make it a bigger enticement to get more subscribers to its X Premium+ subscription offering.
Last week, Musk noted that, soon, Grok would be available to analyze X posts in-stream.
In order to facilitate this, X is now looking to add a new Grok button to the lower function bar in the app, seemingly, at this stage a least, replacing the current Communities shortcut.
As you can see in this example, posted by X News Daily, a new Grok button may soon be displayed in prominent position, right in the middle of the bottom tray. Which would then make it easier to consult Grok for analysis of content, or potentially to assist in post creation, while there’s also another Grok tab in the sidebar, providing alternative access.

All of this is still in flux, as X works out the best placement for the option. But one way or another, Grok is coming to the main X UI, which could see a lot more content being pumped out by Elon’s sarcasm-focused AI bot, which is trained on real-time X conversation and data.
Though, presumably, access will remain limited.
Right now, Grok is only available to selected users who have subscribed to X’s highest-priced “X Premium+” monthly subscription package, which currently costs $US16 per month. X is rolling out Grok access to Premium+ subscribers based on when they signed up to the program, as it gradually expands the presence of its AI chatbot tool.
You would assume, then, that these new buttons and Grok analysis options will only be made available to those who are paying a premium for the app, though whether that’s actually worth the $US168 a year (annual plan) to gain access is another question.
But then again, millions of people have signed up to ChatGPT, and Elon seems confident that Grok will be as good, if not better than that. And in that sense, maybe Grok will prove to be a winner, which could then help X to maximize its subscription revenue intake, and broaden its income streams.
It’s impossible to say, because Grok is only in limited access, and as such, there’s not a lot of insight as to its potential value, or not, as yet.
But Elon wants to ensure that there remains a generative AI option that’s not biased, and not censored, a market gap that he believes Grok can fill. And again, given his investment in the required technology (Elon reportedly spent “tens of millions of dollars” on GPUs for his alternative AI project), he’ll also be looking to glean some return on that outlay, which will likely see X looking to make as big a push on Grok as it can to maximize interest.
Whether that’s a positive or negative, we’ll soon find out.
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