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Facebook Adds New Paid Events Options for Businesses and Creators

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Facebook is launching a new paid events option in order to provide another way for businesses to generate direct income amid the COVID-19 crisis.

Facebook Paid Events

As explained by Facebook:

“With social distancing mandates still in place, many businesses and creators are bringing their events and services online to connect with existing customers, and reach new ones. […] By combining marketing, payment and live video, paid online events meet the end-to-end needs of businesses. Pages can host events on Facebook Live to reach broad audiences, and we’re testing paid events with Messenger Rooms for more personal and interactive gatherings.”

As you can see in the above example, the new option will enable businesses and creators to charge direct on Facebook for access to their online events. 

Tap on the ‘Purchase Access’ button and you’ll be taken through the in-stream payment process, which is facilitated by your in-app settings.  

Facebook paid events

Facebook will make the option available in 20 countries, for Pages that meet its partner monetization policies. And at launch, Facebook is also not taking a cut of any fees paid – though your attendees will still need to pay a 30% cut to the App Store if they sign up on iOS.

“For transactions on the web, and on Android in countries where we have rolled out Facebook Pay, small businesses will keep 100% of the revenue they generate from paid online events. We asked Apple to reduce its 30% App Store tax or allow us to offer Facebook Pay so we could absorb all costs for businesses struggling during COVID-19. Unfortunately, they dismissed both our requests and SMBs will only be paid 70% of their hard-earned revenue.”

Apple’s hard-line policy stances on in-app payments are set to come under more scrutiny, after Epic Games this week decided to defy the App Store rules and implement direct payment options within its popular ‘Fortnite’ app. Apple subsequently removed Fortnite from the App Store, citing the rule breach, but Epic is setting itself up to battle the tech giant in court over its payment rules.

Apple is already the subject of several antitrust investigations over its conduct around App Store payments, and Facebook, as you can see, has also taken its opportunity to sink a kick into the company. Whether those actions eventually force a change at Apple, we’ll have to wait and see, but for now, businesses will not be able to take 100% of the income generated by their events. Unless they direct all interested parties to sign up via the web (or Android) instead.

It’s not the first time Facebook has added paid event options.

Facebook already has similar subscription options for gaming streamers via its ‘Level Up’ program, while it also began rolling out paid events within its existing Fan Subscriptions program for prominent creators back in June.

This is the first time, however, that paid events have been made widely available, and it could definitely add another element for businesses looking at revenue generation options amid the ongoing lockdowns..

You can learn more about paid events, and eligibility, here.    

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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