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Facebook Continues to Escalate Legal Proceedings Over Platform Violations

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Facebook is taking legal action against a company which used Facebook posts and ads to trick users into downloading malware, in order to steal their personal information.

As explained by Facebook:

The defendants deceived people into installing malware available on the internet. This malware then enabled the defendants to compromise people’s Facebook accounts and run deceptive ads promoting items such as counterfeit goods and diet pills.”

Facebook’s filing implies that ILikeAd Media International Company Ltd. aimed to trick people into installing such malware by using images of celebrities in their ads to entice people to click on them – “a practice known as “celeb bait.”

“In some instances, the defendants also engaged in a practice known as cloaking. Through cloaking, the defendants deliberately disguised the true destination of the link in the ad by displaying one version of an ad’s landing page to Facebook’s systems and a different version to Facebook users.”

The case is just the latest in Facebook’s increasing legal action against platform misuse. Back in March, Facebook filed suit against several companies over the sale of fake followers and likes, following a ruling by New York’s Attorney General that selling fake social media followers and likes is essentially illegal. In August, Facebook launched another set of legal proceedings against two app developers over ‘click injection fraud’, which simulates clicks in order to extract ad revenue.

Facebook’s increase in legal action over specific, on-platform practices like these underlines the growing importance of social media in the broader business space. Up till now, such processes have been largely left out of legal consideration because they’re isolated and difficult to enforce – but with so much at stake in the digital marketing sector, Facebook, and others, are looking to establish precedents to map out more clear legal boundaries.

And that can only be a good thing for the digital marketing sector. Digital fakes and frauds like this cloud the available metrics, which can be especially important in practices like influencer marketing, where buying fakes can inflate your perceived level of sway in certain spaces. 

If Facebook can use such filings to help establish more clear cut legal boundaries, and penalties, that will act as a significant deterrent to such practices. 

Scammers will always find new ways to cheat, but setting stronger stances against such is key in improving the integrity of the sector. 

Socialmediatoday.com

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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