SOCIAL
Facebook Eases Social Issues Ads Policy to Allow Product-Focused Ads to Run Without a Disclaimer

Facebook has announced an update to its social issues ad policy that will essentially reduce the stringency of its social issues qualifiers, ensuring more ads can run without the ‘paid for by’ disclaimer notice.
As a recap, in the wake of the 2016 US Presidential Election, Facebook implemented a range of new restrictions and parameters around political and issues-based ads, in order to provide more transparency as to who’s funding and promoting pushes designed to influence public opinion.
A key element within this is the requirement that all advertisers who seek to run political or issue ads need to be verified.
As explained by Meta CEO Mark Zuckerberg:
“To get verified, advertisers will need to confirm their identity and location. Any advertiser who doesn’t pass will be prohibited from running political or issue ads. We will also label them and advertisers will have to show you who paid for them.”
That, essentially, has meant that any Facebook ad relating to any social issue requires both verification and a ‘paid for by’ disclaimer note, which users can tap on to learn more about the company or organization behind these campaigns.

But now, Facebook’s looking to ease back on that slightly:
“Because the primary purpose of some of these ads is not to engage in advocacy, we’re changing the way we approach a subset of them. Advertisers will no longer be required to complete the authorization process or include a “Paid for by” disclaimer to run if we determine an ad includes the below three criteria:
- A product or service is prominently shown in use or named or referenced in the ad;
- The primary purpose of the ad is to sell a product or promote a service, even if the ad content includes advocacy for a social issue; and
- The ad content contains a call-to-action to purchase or use the product or service.”
So now, if an ad relates to a social issue, but is explicitly selling a product, as opposed to linking back to advocacy, it won’t come under the same regulation.
Facebook has provided a few examples to illustrate the change:
“No longer a social issue ad: “Our new show, “Our Only Future,” on how we can tackle climate change will premiere next month in your city. Purchase your early-bird tickets now for €10.”
Facebook says that because this ad promotes a product, and doesn’t advocate for a social issue specifically, this would no longer require authorization and the ‘paid for by’ disclaimer.
“Social issue ad: “Our leather patches just arrived. Each patch is embroidered with ‘Support refugees.’ Shop now!”
On the flip side, while this example does promote a product, it clearly states social issue advocacy messaging, so it would still require a disclaimer.
How that same process relates to, say, an image of a product that doesn’t include the specifics in the text, is probably harder to determine, but each ad is subject to review, and the basic push here is that brands can promote social issue related products and services, so long as the ad doesn’t specifically advocate for action or support, as such. If it does, then they can, of course, still run the ad, but they’ll need to go through the authorization process.
But even then, it seems a little confusing. Based on my reading of the three regulations noted above, this last example should actually not be classified as an issues ad, as it is focused on a product as its primary promotional CTA.
It seems likely that there will be some confusion, but the gist is that Facebook – or Meta – wants to make it easier for more brands to run more ads by reducing the onus on them to go through the more stringent steps to promote products that are tangentially related to social issues.
Honestly, it looks fairly spotty, and fairly open to misuse, but the Facebook ads team will take on responsibility for enforcement, which should hopefully limit any potential gray areas or misuse.
Though I wouldn’t bet on it. If, for example, I sell t-shirts that say ‘climate change is a hoax’, but I don’t include that in the caption text, and the ad is for a product, would that be able to slip through the newly formed cracks in this policy? And let’s say I’m working for the oil and gas lobby – wouldn’t that be an important disclaimer for transparency?
Either way, the policy has been updated, which will add new considerations for impacted advertisers and organizations.
You can read more about Facebook’s social issues ads policy here.
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
SOCIAL
X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), it’ll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.
SOCIAL
TikTok stars are using Fanova to generate income from social media

Image courtesy of Fanova
Opinions expressed by Digital Journal contributors are their own.
In recent years, Latin American influencers and content creators have witnessed a remarkable surge in popularity. Despite boasting substantial and highly engaged fan bases, these influencers often find themselves in the shadows, overlooked for lucrative brand deals and partnerships. This oversight is especially pronounced, given their substantial influence over a diverse, global audience.
The moment is ripe for these creators to carve out a dedicated space where they can effectively monetize their exceptional talents. Such a platform would empower Latin American influencers and create fresh opportunities for profound collaborations and enhanced engagement with audiences worldwide.
This is where Fanova comes into play, revolutionizing the Latin American creator economy. In an environment where the creator market is still in its nascent stage, and many talented individuals remain underserved, Fanova is pioneering a new era for creators to make real money doing what they love.
Latin America’s creative minds have often found their potential hindered by a lack of opportunities. Fanova is here to break the barriers and provide a platform that allows them to monetize their content and recognize the value of their unique talents. The creator economy in the region is brimming with untapped potential, and Fanova seeks to unleash it. Creators with massive, loyal followings often find themselves unable to monetize their social media presence effectively or are overlooked by brand deals. Fanova aims to change that narrative.
With Fanova, creators have the freedom to set their monthly subscription prices, giving them the ability to provide exclusive content to their most devoted fans while ensuring a steady, reliable income month after month. Additionally, they have the flexibility to establish their own pricing for direct messages, creating a direct avenue for intimate one-on-one interactions with their followers.
By using Fanova, creators can deepen their connection with their audience by sharing a wide range of captivating content, such as behind-the-scenes glimpses, travel adventures, workout routines, insightful blogs, engaging podcasts, exclusive photos, and much more. It’s a dynamic platform that enables creators to monetize their craft and foster a stronger, more personal bond with their fan base.
Fanova is attracting top talent in the Latin American creator economy. Melissa Andress recently joined the platform. Renowned as @melissaandress on Instagram and @melipandaa on TikTok, Melissa boasts a significant and dedicated following of 1.6M and 13.7M followers, respectively. She uses Fanova to share daily behind-the-scenes of her life with her followers, treating it like a private story.
“I was immediately interested in the general concept of this platform: having a place to document behind-the-scenes content and not relying solely on brand deals seemed great to me,” Melissa explained.
Her impressive online presence has contributed to Fanova’s success in a significant way. Her engagement and credibility have introduced countless new creators and users to the platform.
Fanova is already leaving its mark in the Latin American creator economy, having attracted 150 creators. Even more impressive, Fanova has paid out over $100,000 to these creators. This is not just a promise; it’s a proven reality.
Fanova is a clean subscription platform, so nudity and explicit content is not permitted. The platform employs a team of moderators as well as artificial intelligence to monitor content.
For creators in Latin America, Fanova represents a new beginning. It’s an opportunity to be part of a transformative journey where your passion can be your paycheck. It’s a place where talent meets technology, and creators are valued. The new application is leading the charge to monetize content in Latin America, one passion at a time. For more information, visit www.fanova.io.
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