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Facebook Establishes New Metaverse Project Group as it Focuses on the Next Connectivity Shift

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As it looks toward the next big shift in digital connection, Facebook has established a new Metaverse product group, which will focus on building the platform’s broader direction in the evolving space, including creator tools, virtual frameworks, advanced social features and more. 

As explained by Facebook Reality Labs (FRL) chief Andrew Bosworth

FRL has been focused on building products that deliver presence across digital spaces for years. Today Portal and Oculus can teleport you into a room with another person, regardless of physical distance, or to new virtual worlds and experiences. But to achieve our full vision of the Metaverse, we also need to build the connective tissue between these spaces – so you can remove the limitations of physics and move between them with the same ease as moving from one room in your home to the next.”

The new project group will work to establish key parameters in what’s now become a key focus for The Social Network.

As noted, with Facebook looking to the next stage of digital connection, the Metaverse concept is set to play a key part, with the platform looking to facilitate whole new forms of online interaction based on your digital self.

The Metaverse, in a basic sense, is a virtual realm where your digital persona can exist, and interact, in a range of ways, within a whole new space. Various iterations of this have been developed over time, including projects like Second Life and the evolving VR space, but the Metaverse is a more all-encompassing version of the same, where, ultimately, you’ll be able to feel like you’re actually present with others in a broader digital space.

Facebook CEO Mark Zuckerberg laid out the importance of the Metaverse in the company’s plans last week, in an interview with The Verge.

As per Zuckerberg:

The metaverse is a vision that spans many companies – the whole industry. You can think about it as the successor to the mobile internet. And it’s certainly not something that any one company is going to build, but I think a big part of our next chapter is going to hopefully be contributing to building that, in partnership with a lot of other companies and creators and developers.”

Indeed, Zuckerberg even noted that, over the next five years, he foresees Facebook evolving into ‘a Metaverse company’, with the digital realm set to incorporate all of Facebook’s various tools and platforms into a broader, all-encompassing experience.

Which may also spark a level of concern, given the significant power that Facebook already holds over our everyday lives and inputs. But this is Zuckerberg’s grand vision, and this new project group will be tasked with developing and advancing towards that next stage.

Further underlining this emphasis, and the importance that Facebook is placing on the project, it’s allocated some senior company leaders to the new group. 

“To focus our efforts and deliver on this vision, we are bringing together the teams that have been driving some of this fundamental work under the new Metaverse PG. I’m excited to welcome Vishal Shah, who joins us from Instagram to lead this new product group; Vivek Sharma, who joins us from FB Gaming, will lead the Horizon teams, and Oculus OG Jason Rubin, who also joins from FB Gaming, will lead the Content team as he and Vivek continue their work with FB Gaming partners on expanding the size and capabilities of Facebook’s gaming platforms.”

Shah, in particular, has played a key role in developing Instagram’s creator tools, which he will now transition across to this bigger phase.

It’s an ambitious project, and it still feels largely conceptual, as it’s an unknown in many respects, given that we don’t know, for sure, how the Metaverse concept will evolve.

But it is evolving, in many ways – from the expansion of eCommerce to the evolution of AR to the boom in virtual clothing and outfits, and branching into VR. Each of these elements, within itself, has major potential, and the Metaverse will look to merge them all into a singularity, further expanding opportunities for expression, creativity, connection and more.

It’s a big, big concept, which is why Facebook is putting so much emphasis on it. And while you may not be able to envision it as yet, soon, it’ll become very clear, and present.

Socialmediatoday.com

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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

Ad data and analytics provider DoubleVerify (DV) is building the right side of a cup base with a buy point of 32.53. The growth stock is today’s selection for IBD 50 Stocks to Watch.




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DoubleVerify has a strong Composite Rating of 94 and a Relative Strength Rating of 89. Its stellar EPS Rating of 96 is even better.

Company sales grew 35% to $112.3 million in the third quarter while earnings per share of 6 cents grew 20% from the previous year.

On Jan. 10, analysts at Barclays upgraded the stock to overweight from equal weight with a price target of 29. Shares gapped up over 6% on the news, and the move helped the stock start its recovery from the January low.

Growth Stock Surges After Finding Fraud Scheme

DoubleVerify helps advertising companies that target users on video, mobile, and social media platforms. The company also has an analytics side that provides data on consumer engagement.

The digital media analytics platform ensures that ads reach their target customers in a safe way. This means that ads reach actual people with the right context. The software also has tools to adapt ads to different devices.

Its technology also seeks to address ad fraud. On Thursday, the company discovered “BeatSting,” the first large-scale ad-impression fraud scheme that targeted audio ads.

DV Fraud Lab first identified the fraud scheme in 2019, which is largely responsible for advertisers losing $20 million in several scams, according to reports. DoubleVerify was credited for unveiling the fraud. Shares last Thursday surged nearly 4% in strong volume.

Deals With Twitter, LinkedIn, Meta, Facebook

The company has partnered with leading social media and mobile platforms like LinkedIn and TikTok to improve ad impact and experience. DoubleVerify has a long-standing relationship with Facebook parent Meta Platforms (META). The social media platform faced a massive boycott in 2020 when several companies removed their ads due to concerns over their brand safety.

In June of last year, DoubleVerify brought features that will allow marketers to see where their ads appear in a user’s timeline. The feature uses artificial-intelligence tools to understand the context in which ads appear. The feature also enhanced brand safety  and attracted Twitter and other social media platforms to try it out. Nonetheless, marketers did not buy in entirely, according to reports, as Twitter’s ad revenue continued to struggle.

The growth stock ranks second in the specialty enterprise software group. The stock went public in April 2021. The New York-based company has locations in the U.S., U.K., Europe, Asia, Australia and South America.

Mutual funds own 39% of shares outstanding. That may not seem like much, but more funds have been picking up the growth stock over the past eight quarters, according to MarketSmith. The stock has an Accumulation/Distribution Rating of B-.

Exchange traded funds hold shares of DoubleVerify as well. The Invesco S&P Small Cap Information Technology ETF (PSCT) and the SPDR FactSet Innovative Technology ETF (XITK) own DV.

Please follow VRamakrishnan on Twitter @IBD_VRamakrishnan for more news on growth stocks.

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

As explained by YouTube:

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are key opportunities to connect with a brand. Marketers, you know this well: you center advertising campaigns around the tentpole moments most likely to inspire your audience, shift perceptions or influence a purchase decision.”

YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments.

For example:

“[During the recent World Cup], McDonald’s Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald’s before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.

It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects.

“Just a few weeks ago, Xiaomi, the leading smartphone manufacturer in India, prepared to launch their highly anticipated Redmi Note 12 series via YouTube livestream. To drive viewership, Xiaomi ran the Cost-Per-Hour Masthead during the event. Not only did this activation drive scaled awareness, it led to over 90,000 concurrent livestream views. The Redmi Note 12 went on to generate a record number of first-week sales, making it one of their most successful launches to date.

It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.

You can learn more about YouTube’s Cost-Per-Hour Masthead process here.

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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