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Facebook Evolving Trends Research: Mindful Wellness [Infographic]

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Facebook has published a new set of reports which look at evolving digital media trends amid the COVID-19 pandemic.

The reports are based on a combination of internal data insights from Facebook, commissioned survey insights and third-party research, in total, incorporating responses from over 34,000 consumers. 

And they highlight some very relevant data points for digital marketers – Facebook has identified five key trends of note:

  • Safer Shopping – Relating to new shopping measures to limit the spread of COVID-19, and the shift to eCommerce
  • Mindful Wellness – More people are turning to calming recreational activities to counter the stress of the situation
  • Glocal Community – The pandemic has brought communities closer, leading to an increase in support for loal businesses
  • Gen Z’s Regeneration – The pandemic has solidified Gen Z’s support of causes
  • Connected Convenience – More people are relying on messaging to stay in touch, including with brands 

Each of these trends has significance for brand marketing. You can read Facebook’s full report here, but below is an infographic looking at the key points within the second shift – ‘Mindful Wellness’.

Could be some relevant pointers for your marketing approach.

Mindful wellness infographic

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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