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Facebook Expands Election Authorization Ad Requirements Into 32 More Regions

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Facebook is expanding its political advertising transparency measures, which require any ad paid for by a political group or candidate to be labeled as such, into 32 new regions, taking the total count of nations which are now required to adhere to Facebook’s advanced political ad regulations to 89.

Facebook first launched its updated political ad transparency regulations last June, which relate to any ads about social issues (as defined by Facebook), elections or politics. 

As you can see in this example, all of these ads need to be labeled with a ‘Paid for by…’ tag, which also links through to additional information on the advertiser, providing more transparency into campaigning on the platform.

The requirement is now being expanded to these regions, in addition to the 57 where it was already active:

Facebook political ads regions

As per Facebook:

“Anyone who wants to run ads about elections or politics in these countries will need to confirm their identity with an ID issued from the country they want to run ads in and disclose who is responsible for the ad. An advertiser can select themselves, a Page they run or their organization to appear in the “Paid for by” disclaimer. We require that the advertiser provide additional information, like a local business address, local phone number, email and website, if they choose to use their organization or Page name in the disclaimer. These requirements hold advertisers accountable for the ads they run on Facebook and Instagram.”

Aside from providing increased transparency on the ads themselves, the requirements will also ensure that Facebook can list political advertisers in its Ad Library – political ads from all of these new regions will now be added to the Ad Library API.

“In addition, we will introduce the Ad Library Report for each of these countries by the end of April. The report provides aggregated insights for ads about elections and politics, such as total number of ads and spend in the Ad Library. The report is also available as a downloadable file.”

So if you wanted more regional insights about what political parties are spending on Facebook ads in your region – and how – you’ll soon have it. 

The tools aim to make it totally clear as to how Facebook is being used by political groups, better-informing users of messaging affiliation, and how they, specifically, are being targeted. Increasing this transparency will help improve electoral analysis in more regions, further clarifying how Facebook is being used for campaigning, while it will also ensure that political advertisers are held to account, and can’t covertly seek to influence Facebook users through unapproved means.

Enforcement of the new regulations within these countries will begin in mid-March, while Facebook notes that it’s looking to further expand its political advertising requirements into more regions later this year, including in Myanmar and Brazil.

Socialmediatoday.com

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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