Connect with us

SOCIAL

Facebook is Now Suggesting Topics for Users to Follow in Feeds

Published

on

Facebook is looking to expand user engagement around specific topics, with new displays of topics to follow now being shown to some users within the News Feed.

Facebook topics

As you can see in this example, posted by user @whimchic on Twitter (and shared by Matt Navarra), the new topic prompts are based on content, people and Pages that you’ve interacted with in the past.

As explained by Facebook:

“We may use topics to show you posts, videos and other content we think you may like.”

Here’s how the Topic prompts appear within the News Feed, below related posts:

Facebook topic prompts

It’s the latest in Facebook’s efforts to expand people’s horizons as to the content available on the platform. Last week, Facebook also announced a similar new business discovery element, via related Page recommendations below posts in the News Feed.

Facebook business discovery

Facebook also recently expanded its ‘Related Discussions’ prompts to more users, to showcase more content related to your interests, which, in combination, could help Facebook boost on-platform engagement and activity, by helping to guide users to more content, and businesses, of interest.

Facebook’s been trying to work topic-based recommendations into the News Feed for years, even testing out separate, topic-aligned News Feed listings at one point. These latest approaches are less direct, and could reveal more content of interest, while the push is also similar to Twitter’s new focus on topics, as opposed to users, within its following recommendations.

Of course, it’s impossible to predict how effective they’ll be – who knows how many people will opt to choose a topic, and get more of that more general content in their Facebook feed? But given the potential for expanded engagement and interaction, it’s likely worth the experiment, while it may also help Facebook better define audiences based on topic interest, as opposed to just the Pages and people they follow and/or interact with.

That could also help Facebook in its ad targeting efforts. With Apple’s coming IDFA update, which is expected to see many users opt-out of in-app tracking, that’ll make it harder for Facebook to provide in-depth data trails of customer interests. But if it can get more users explicitly following topics, Facebook can still use that as a targeting tool, as its registered info linked to their profile, not tracked data based on their activity.

Maybe that’s the real reason behind Facebook’s new push on topics. Either way, it’ll be interesting to see how users respond, and what that means for ad targeting and audience segmentation moving forward.

Socialmediatoday.com

SOCIAL

Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

Published

on

Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



Source link

Continue Reading

SOCIAL

YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

Published

on

YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



Source link

Continue Reading

SOCIAL

Podcast Marketing Statistics for Businesses [Infographic]

Published

on

Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

Source link

Continue Reading

Trending

en_USEnglish