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Facebook is the Leading Social Platform for News During COVID-19 [Infographic]

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Where are you getting your news updates from during the COVID-19 pandemic?

Increasingly, people are relying on social media platforms to help keep them informed on the latest – which can be both beneficial and problematic in equal measure.

Social media usage has ramped up significantly during the lockdowns, with Facebook reportingunprecedented increase in the consumption of news articles” specifically. Overall US traffic from Facebook to other websites has also risen by more than 50%, as people seek updates and insights. Given that people are spending more time on social anyway, and it’s updated in real-time, there’s clear benefit to getting news via social apps. But then again…

Social platforms have also been working hard to halt the flow of COVID-19 misinformation, with their massive reach providing an ample lure for websites trying to extract as many clicks as possible via unfounded rumors and speculative reports.

So while social platforms are keeping us informed, they’re also keeping many misinformed too – but which platforms are people getting the majority of their news content from, and what impact is that having on their mental health as a result?

That’s the focus of this new study from Flixed, which incorporates responses from over 1,000 people. The data shows that Facebook is the clear leader in news distribution, while Reddit has increasingly made people feel worse about the situation.

You can read Flixed’s full report here, or check out the infographic below.

Social media news consumption during COVID-19

Socialmediatoday.com

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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