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Facebook Launches Sponsored Chat Themes, Payment QR Codes and Quick Replies for Messenger

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Facebook has announced a new set of sponsored chat themes for Messenger, as well as a new quick reply bar for shared images, and QR and payment links which make it easier to request and send money within your message threads.

First off, on the new themes – as we reported yesterday, Facebook has added a new Messenger theme for the latest film in the ‘Fast and Furious’ franchise, which could point to coming sponsored theme opportunities within the app. Facebook has now added to this, with additional themes from Olivia Rodrigo, to celebrate the launch of her new album Sour, as well as a ‘World Oceans Day’ theme.

Messenger chat themes

Facebook hasn’t made this a official ad offering as yet, but the expansion of its custom themes, tied into film and music launches, could point to this becoming a new opportunity in future. It would likely be a more high-end brand promotion approach, but it could help to increase engagement around such releases, and build hype within the app.

To test out the new themes, choose a conversation, navigate to its settings, and click ‘Theme’.

In addition to this, Facebook has added a new Quick Reply option when viewing media in a message thread.

Messenger quick reply

As you can see here, now, users will be able to add a response to a shared image by replying beneath the image itself when in view mode.

Previously, if a friend sent you a video and you clicked to watch it, the video would expand to your whole screen and you had to exit the media view to respond to it. The update will streamline that connection, which could help to facilitate more engagement.

And lastly, Facebook has also added new QR codes and payment links options in Messenger, to better enable funds transfers within the app.

Messenger funds transfer

The main addition here is that the process will enable users to send money to, or request money from, anyone in the app, even if you’re not connected to them already.

As explained by Messenger:

“No need to download a separate payment app or add new contacts on the fly! To access your personal QR code and payment link, visit your Messenger settings and tap “Facebook Pay.” Simply share the payment link or allow your friends to scan your QR code to send or request money.”

The update eliminates the need for Messenger users to download or use any other apps to make payments, which could help to give Facebook a competitive edge in facilitating more transactions. Facebook is working to make Messenger a more useful application, in more ways, and with the capacity to make payments in-stream, that could help the company add in more business transaction tools and other processes to improve its utility.

These are some interesting updates, and while the chat themes have been around for a while now, and streamlined replies for images are not revolutionary, as such, they all add to the broader picture in the app, and build on its capacity, particularly for promotions and transactions. 

You can read more about the latest Messenger updates here.

Socialmediatoday.com

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

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