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Facebook Once Again Experiments with Up and Down Votes for Comments to Optimize Engagement

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It’s been a while, but Facebook appears to be, once again, returning to its test of up and downvotes on user comments.

Facebook upvotes test

As you can see in this image, posted by social media expert Matt Navarra, the new option, appearing in some groups, labels the up and down arrows with ‘Yes” or ‘No’, in response to the question:

“Is this comment valuable to members of the group?”

If you have the option in your groups, you’ll see this notification in your comment streams:

Facebook upvotes in groups

The interconnected arrow icon is a new format for the option, while Facebook also allocates a point system for your response, though it doesn’t register which members of the group have voted.

Facebook downvotes

Facebook has tried to integrate up and downvotes on comments several times over the past few years, in varying forms and applications. 

Back in 2018, in an interview with Medietrends, Facebook’s then head of News Feed Adam Mosseri said that they were looking to implement up and downvoting for comments, which would be the closest thing to a ‘dislike’ option that Facebook users would get.

“I think it’s quite likely that we’ll do it. The question is exactly how”

Mosseri credited Reddit for popularizing the up and downvote option for uncovering the best comments, and therefore maximizing engagement, and shortly after this, Facebook began experimenting with the option in general comments, in a couple of formats.

Facebook upvote

Facebook tested the options with users in Australia and New Zealand, but just as quickly as it came, it seemed to disappear, despite Facebook seemingly being quite keen to push ahead with the option as a means to surface more engaging, responsive discussion points.

Maybe, Facebook has been holding off on the next stage of the test till the US Election. The risk with up and downvotes, for whatever purpose Facebook might communicate as their intention, is that they’ll be used as a dislike option, with people voting comments down simply because they don’t agree, which can then be used to silence dissenting opinion.

Releasing that ahead of a divisive US election, when Facebook is already under intense scrutiny over the role it plays in spreading misinformation, and fueling certain movements, likely wouldn’t be great timing for The Social Network.  

Maybe that’s why we’ve not seen anything more on the option till now, but it looks like Facebook’s running a limited test within groups to see how users respond to the option to boost certain responses within the stream.

Will it be used as Facebook says, as a means to highlight valuable comments to group memebrs, or will we see people simply using them as ‘approve’ and ‘disapprove’, or ‘agree’ and ‘disagree’ options, as they’re used on Reddit? I’d say the latter is what will happen, but that could still help to elevate relevant replies, and prompt even more engagement within groups. 

If you’re getting a lot of comments, that could definitely come in handy, providing more ways for users to interact with the stream, and add their own replies to popular responses.

It may also prompt more users to comment simply because they can get those upvotes of approval, and the dopamine rush that comes with them. There’s a lot of ways that the option could be beneficial on Facebook – but then again, as Slate noted on the initial test back in 2018:

With its anonymity and reliance on mob rule, it’s the perfect feature for trolls and bots, lefties and conservatives – the whole menagerie of internet creatures – to silence opinions through effective organizing and well-policed echo chambers.”

It could end up making Facebook even more dangerous in this respect. We’ll have to wait and see whether Facebook looks to roll the option out to more groups, or more comment surfaces.

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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