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Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

Published

4 years ago

April 24, 2020

facebook outlines a range of new video tools including messenger rooms for group video hangouts

Facebook CEO Mark Zuckerberg has announced a range of new video tools across Facebook’s family of apps, in order to meet demand and evolving use-cases during the COVID-19 lockdowns.

Zuckerberg made the announcements via Facebook Live stream, noting that with the impacts of the coronavirus pandemic set to carry on for some time, live video is likely how we’re going to see a lot more announcements and events.

Here’s what’s coming to Facebook’s various video tools.

First off, on video calling – which Zuckerberg says is the most used type of video interaction in its apps around the world. Catering to this, Facebook will soon double the capacity of group video calls on WhatsApp from 4 to 8 participants.

That exceeds the on-screen video chat limit in Messenger, which displays up to six participants at a time, but you can add up to 50 people to a Messenger video chat, with the remainder in audio-only mode.

Zuckerberg praised the security measures of video calling on WhatsApp, and said that group video calls have been a highly requested feature among users.

Over on Messenger, Facebook is adding new effects tools to improve or alter your video chat presentation. Facebook’s adding 360 virtual backgrounds to change the look of where you are in video calls.

While it’s also adding ‘Mood Lighting’ effects, again to alter your video chat presentation.

Zuckerberg also discussed the recent expansion of Messenger Kids into more regions, noting that its messaging app for younger audiences now has over 7 million active users, and has seen 3.5x growth during COVID-19.

Facebook’s also looking to assist singles during the COVID-19 lockdowns with a new tool that will enable Facebook Dating users to invite potential matches into video chats.

But the biggest addition announced by Zuckerberg is likely a new Messenger Rooms option that will be hosted in Facebook Messenger, but will be made available across all of Facebook’s apps, providing a new option for people that want to set up virtual, unplanned hangouts to catch up.

As you can see here, Messenger Rooms looks a lot like Zoom – and that’s likely a key inspiration.

Zuckerberg noted that Rooms taps into the rising popularity of virtual meeting spaces, but will be different to other offerings because people won’t need to schedule their Rooms up front – “like you do with more typical enterprise services”. Instead, you can start a Room at any time, and an active listing of all Rooms that you can join will be displayed at the top of your Facebook News Feed – even above Facebook Stories.

Zuckerberg says that this will be great for ‘neat, serendipitous, spontaneous interaction’ – and definitely, you can see the value here. With your friends and connections able to set up Rooms, and list a topic of discussion, you’ll be able to join whenever you want, and catch up via Messenger video.

Up to 50 people will be able to join a Room at a time, and there will be no time limits on how long a Room can run for. At this stage, however, Rooms will not be available to Facebook Pages, so you won’t be able to create a separate Room meet-up under your Page/company name, you’ll need to do so via a personal account.

Zuckerberg also notes that there will be very specific privacy controls and invite options for Messenger Rooms, while you’ll also be able to schedule your Room meet-ups, if you’d prefer a more structured process.

You’ll also be able to send Rooms invites across Facebook’s apps – while Zuckerberg also says that even people without a Facebook account will be able to join via URL.

Rooms is now being tested with a selected group of users, with a broader rollout planned “in the coming weeks”.

In addition to this, Zuckerberg also announced that Facebook is bringing its Live guests option back to Facebook Live.

Facebook removed the option to go live with a guest on Facebook last December, which, in retrospect, was unfortunate timing, given the current shift to video tools to connect amid COVID-19. Now Facebook will bring the option back once again – so for all those readers who’ve been asking where it went, it’ll be restored very soon.

Zuckerberg also noted that the Facebook Events team has been redeployed to work on how live video can be utilized for events, and they’re focused on creating new experiences, including the ability to charge fees for viewers to join live video functions on Facebook.

Zuckerberg says the capacity to charge video event fees will help artists and SMBs, and businesses that rely on in-person services to support them. More info to come soon.

And lastly, Zuckerberg officially announced that Instagram Live is coming to desktop PCs.

We reported on this earlier this month after several people noted that they were able to view Instagram Live broadcasts on the web. But now, it’s official – you can view Instagram Live streams via the web by logging in on the desktop site.

In addition to these announcements, Zuckerberg also shared some new video usage stats, and provided an overview of Facebook’s ongoing efforts to assist in the COVID-19 relief efforts.

On video usage, Zuckerberg says that:

More than 700 million people are conducting video calls on Facebook’s apps daily. The number of video calls has doubled during COVID-19, and some categories, like group video chat, have gone up 10x or more in the period.
Sales of Facebook’s Portal video connection device have grown by more than 10x during COVID-19. Zuckerberg says they’re working hard to make more Portals to meet the demand.
Every day, more than 800 million that engage with live video across Facebook’s apps. Zuckerberg notes that, of all its video options, the fewest people are producing live content, but it attracts the most viewers. Worth noting in your approach.

There’s a heap to take in, and we won’t know the full detail of each new addition till they get fully released. But soon, you’ll have a lot more Facebook video options to consider.

Some great opportunities to connect.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

Published

5 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

7 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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