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Facebook Shares New Insights into Emerging Shopping Trends

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The COVID-19 pandemic has had a massive impact on consumer behavior, with some analysts projecting that the global lockdowns and mitigation efforts have accelerated the shift away from physical stores, and towards digital shopping, by roughly five years.

That presents a whole new set of challenges, and opportunities for retailers and retail marketers. And while it’s unclear how much the current trends will hold in the wake of the pandemic, it’s important to understand what’s motivating people’s current shopping habits, in order to assess how you can meet those needs moving forward.

Which is what Facebook’s latest ‘Future of Shopping’ report is all about. The 64-page guide is part of Facebook’s new ‘Industry Perspectives’ series, which will see it working with a range of experts, in different verticals, to determine key trends, and provide guidance for brands based on the latest consumer shifts. 

You can download the full retail trends report here, but in this post, we’ll look at some of the key notes and stats.

First off, Facebook looks at how shopping motivations have changed, and the key factors that currently determine people’s in-store shopping habits.

Facebook Future of Shopping report

Price has, of course, always been a key consideration, but right now at least, safety is also top of mind for in-store shoppers. 

That makes sense, but it’s interesting to note its significance in this listing, and to also consider these trends in comparison to the top factors that determine which brands people shop with online. 

Facebook future shopping report

If you’re looking to maximize in-store and/or eCommerce performance, these are the key elements of note, and it’s worth highlighting each, where you can, within your marketing communications.

Interesting to note, too, the relatively low results for customer service here. It seems that our priorities, at least right now, have put less emphasis on this element – though I would argue that it remains a critical factor, both in-store and online.

Facebook also looks at some of the top benefits that consumers have found with the shift to eCommerce, which includes the capacity to better your purchases in order to get the best deals.

Facebook retail trends report

As explained by Facebook:

“Consumers are realizing the benefits digital can bring to their shopping experiences beyond simply efficiency. Nearly eight in 10 (79%) shoppers globally say the internet makes it easier to compare products by price, and 67% say the internet makes buying products less risky.”

That’s an important factor in your listings, and competitor research. These days, your customers are going to be spending more time analyzing their options, which means that you should also be aware of what’s on offer elsewhere, while you should also be looking to communicate your returns policy for added assurance.

Facebook also notes that the pandemic has prompted more consumers to support local businesses, in an effort to boost their communities.

Facebook retail trends report

This is a positive shift, which could help sustain these smaller providers throughout the economic downturn, while it may also lead to greater local support in the longer term, as more people become aware of, and connected to, those within their vicinity.

The report also looks at the types of communications consumers are seeking from brands right now, which again sees a focus on safety.

Facebook retail report

While Facebook also looks at the key factors in modern brand loyalty – with some very valuable branding notes:

Facebook retail trends report

The full report includes a range of expert insights to help businesses effectively action these trends, and additional notes on consumer shifts that can help shape your strategy and approach.

You can download the full Facebook ‘Future of Shopping’ report here.

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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

Ad data and analytics provider DoubleVerify (DV) is building the right side of a cup base with a buy point of 32.53. The growth stock is today’s selection for IBD 50 Stocks to Watch.




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DoubleVerify has a strong Composite Rating of 94 and a Relative Strength Rating of 89. Its stellar EPS Rating of 96 is even better.

Company sales grew 35% to $112.3 million in the third quarter while earnings per share of 6 cents grew 20% from the previous year.

On Jan. 10, analysts at Barclays upgraded the stock to overweight from equal weight with a price target of 29. Shares gapped up over 6% on the news, and the move helped the stock start its recovery from the January low.

Growth Stock Surges After Finding Fraud Scheme

DoubleVerify helps advertising companies that target users on video, mobile, and social media platforms. The company also has an analytics side that provides data on consumer engagement.

The digital media analytics platform ensures that ads reach their target customers in a safe way. This means that ads reach actual people with the right context. The software also has tools to adapt ads to different devices.

Its technology also seeks to address ad fraud. On Thursday, the company discovered “BeatSting,” the first large-scale ad-impression fraud scheme that targeted audio ads.

DV Fraud Lab first identified the fraud scheme in 2019, which is largely responsible for advertisers losing $20 million in several scams, according to reports. DoubleVerify was credited for unveiling the fraud. Shares last Thursday surged nearly 4% in strong volume.

Deals With Twitter, LinkedIn, Meta, Facebook

The company has partnered with leading social media and mobile platforms like LinkedIn and TikTok to improve ad impact and experience. DoubleVerify has a long-standing relationship with Facebook parent Meta Platforms (META). The social media platform faced a massive boycott in 2020 when several companies removed their ads due to concerns over their brand safety.

In June of last year, DoubleVerify brought features that will allow marketers to see where their ads appear in a user’s timeline. The feature uses artificial-intelligence tools to understand the context in which ads appear. The feature also enhanced brand safety  and attracted Twitter and other social media platforms to try it out. Nonetheless, marketers did not buy in entirely, according to reports, as Twitter’s ad revenue continued to struggle.

The growth stock ranks second in the specialty enterprise software group. The stock went public in April 2021. The New York-based company has locations in the U.S., U.K., Europe, Asia, Australia and South America.

Mutual funds own 39% of shares outstanding. That may not seem like much, but more funds have been picking up the growth stock over the past eight quarters, according to MarketSmith. The stock has an Accumulation/Distribution Rating of B-.

Exchange traded funds hold shares of DoubleVerify as well. The Invesco S&P Small Cap Information Technology ETF (PSCT) and the SPDR FactSet Innovative Technology ETF (XITK) own DV.

Please follow VRamakrishnan on Twitter @IBD_VRamakrishnan for more news on growth stocks.

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

As explained by YouTube:

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are key opportunities to connect with a brand. Marketers, you know this well: you center advertising campaigns around the tentpole moments most likely to inspire your audience, shift perceptions or influence a purchase decision.”

YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments.

For example:

“[During the recent World Cup], McDonald’s Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald’s before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.

It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects.

“Just a few weeks ago, Xiaomi, the leading smartphone manufacturer in India, prepared to launch their highly anticipated Redmi Note 12 series via YouTube livestream. To drive viewership, Xiaomi ran the Cost-Per-Hour Masthead during the event. Not only did this activation drive scaled awareness, it led to over 90,000 concurrent livestream views. The Redmi Note 12 went on to generate a record number of first-week sales, making it one of their most successful launches to date.

It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.

You can learn more about YouTube’s Cost-Per-Hour Masthead process here.

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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