SOCIAL

Facebook Shares New Insights into Fan Engagement Around the T20 Cricket World Cup

Published

3 years ago

October 15, 2021

facebook shares new insights into fan engagement around the t20 cricket world cup

The ICC T20 Cricket World Cup kicks off this weekend, and while cricket is not a major sport in all regions, it’s the biggest sport in one of the key countries for social media usage, with Indian cricket fans heavily invested and engaged in the tournament results.

With this in mind, Facebook’s published a new guide to help marketers tap into the World Cup discussion and trends, and understand key usage behaviors around the event. The guide also includes some interesting notes on broader Facebook usage in India – you can download Facebook’s full, 29-page ‘Where the Fans Play’ guide here, but in this post, we’ll look at some of the key notes.

First off, Facebook outlines the breadth of World Cup content on its platforms, and the focus that it places on cricket.

Facebook also highlights the range of cricket influencers and commentators that are active on its platform, each of whom have their own large, engaged networks, making them perfect candidates for brand partnerships.

Facebook’s been working to better facilitate brand/influencer partnerships through the development of its Brand Collabs Manager platform, and it’s looking to use the Cricket World Cup to highlight the potential in this respect.

Facebook also outlines the various options it has in place to maximize discovery of World Cup content:

While it also shares a broader overview of Facebook usage in India, again pointing to the breadth of its overall reach and presence in the region.

Which is growing fast – with technology adoption rising in India, the world’s second-most populous nation, Facebook has been working to become a bigger part of the nation’s digital infrastructure, in the hopes of establishing itself as a foundation element, and therefore becoming an essential connection platform, for a range of purposes, among the region’s millions of mobile web users.

Which is why Facebook is particularly keen to underline its potential reach in respect to the World Cup – while Facebook also highlights this stat on overall Facebook video usage.

Facebook first published this impressive number back in April, with in-stream eligible video views underlining the potential for Facebook’s video ads in maximizing your audience exposure and awareness.

As per Facebook:

“Over 2 billion people watch Facebook In-Stream eligible videos every month and, globally, 63% of In-Stream standalone video ads views are completed.”

There’s clearly a strong foundation for Facebook video performance, while its reach to Indian cricket fans, specifically, is unmatched.

If that relates to your target market, then you should definitely take a look at Facebook’s latest guide.

You can download Facebook’s full ‘Where the Fans Play’ guide here.

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.