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Facebook Shuts Down Project Analyzing the Impact of Misinformation in Political Ads on the Platform

Published

3 years ago

August 6, 2021

facebook shuts down project analyzing the impact of misinformation in political ads on the platform

This is not a great look for Facebook.

Earlier in the week, Facebook announced that it had been forced to cut off a group of NYU researchers from accessing Facebook’s internal usage data, because the NYU team had failed to adhere to the platform’s more stringent research usage conditions, which it implemented in the wake of the Cambridge Analytica scandal a few years back.

As explained by Facebook:

“For months, we’ve attempted to work with New York University to provide three of their researchers the precise access they’ve asked for in a privacy-protected way. Today, we disabled the accounts, apps, Pages and platform access associated with NYU’s Ad Observatory Project and its operators after our repeated attempts to bring their research into compliance with our Terms.”

Facebook further noted that the NYU team, which had been researching the spread of misinformation via political ads on the platform specifically, had been using “unauthorized means” to access and collect data from Facebook users, which is in violation of its Terms of Service.

“We took these actions to stop unauthorized scraping and protect people’s privacy in line with our privacy program under the FTC Order.”

Which seems to make sense – no one wants another Cambridge Analytica debacle, and given the more complex conditions imposed on such by the FTC, as part of its punishment of Facebook over the CA data leak, of course, Facebook is keen to stay within the rules, and ensure that absolutely no potential misuse is allowed to occur.

The problem is, the FTC never imposed any such conditions.

As the FTC has explained today, the agreement that it established with the company “does not bar Facebook from creating exceptions for good-faith research in the public interest”.

As explained by Samuel Levine, the Acting Director of the FTC Bureau of Consumer Protection, via an open letter to Facebook CEO Mark Zuckerberg:

“I write concerning Facebook’s recent insinuation that its actions against an academic research project conducted by NYU’s Ad Observatory were required by the company’s consent decree with the Federal Trade Commission. As the company has since acknowledged, this is inaccurate. The FTC is committed to protecting the privacy of people, and efforts to shield targeted advertising practices from scrutiny run counter to that mission.”

So if it wasn’t because of the FTC order, maybe Facebook was just being extra cautious – or maybe it simply misinterpreted the ruling and it will now re-enable the NYU research.

Or, as some have suggested, maybe the NYU team was getting a little too close to revealing potentially damaging findings into the impact that Facebook ads can have in regards to spreading political misinformation.

As noted, the NYU team was specifically focused on measuring the impacts of political ads, and the messaging they present, and how Facebook users respond to such, essentially measuring their potential impact on voting outcomes.

Following the Trump campaign, which weaponized Facebook ads through the use of divisive, emotion-charged messaging, the concern is that Facebook’s advanced ad tools can, in the wrong hands, provide a significant advantage for those willing to bend the truth in their favor, by targeting people’s key concerns and pain points with manipulative, if not downright false, messaging, which can then be amplified at huge scale.

As a reminder, while Facebook does fact-check regular posts on its platform, it does not fact-check political ads, a potentially glaring omission in its process.

In order to measure the potential impacts of this, the NYU Ad Observatory project built a browser extension, which, when installed, then collects data about the ads that each user is shown on Facebook, including specific information as to how those ads have been targeted. That process, which is somewhat similar to how Cambridge Analytica gathered data on Facebook usage, spooked Facebook, which sent a cease and desist letter to the NYU team in October last year, calling on them to shut it down. The NYU team refused, and while Facebook did allow them to keep using the extension up till now, The Social Network has reassessed, leading to this latest action to stop them from collecting data.

To be fair, Facebook does say that such info is already available via its Ads Library, but the NYU team says that this is incomplete, and inaccurate in some cases, therefore not providing a full view of the potential impacts.

But even so, Facebook, overall, seems to be in the right, despite incorrectly pointing to the FTC order as the main cause (Facebook almost immediately clarified this claim). But again, the concern that many have highlighted is that Facebook could really be looking to halt potentially unflattering data which could highlight the role that it plays in the distribution of misinformation, leading to incidents like the Capitol Riots and other acts of political dissent.

So does the data available thus far show that Facebook ads are misleading the public?

There have been various analyses of the available NYU data set, some showing that Facebook is failing to label all political ads, despite its expanded efforts, and another showing that Facebook is still allowing some ads using discriminatory audience targeting to run, even though it supposedly removed these categories from its targeting.

The NYU data set has also revealed more advanced insights into how politicians are looking to target specific audiences, as reported by Bloomberg:

“For instance, the [NYU dataset] revealed that Jon Ossoff, a Georgia Democrat, targeted Facebook users who were interested in topics such as former president Barack Obama, comedian Trevor Noah and Time magazine during his campaign for US Senate. His opponent, former Republican Senator David Perdue, targeted users who liked Sean Hannity’s show on Fox News.”

That additional insight could prove invaluable for learning how political candidates might be focusing on specific audiences, and how that can alter their response – which is a key element in then developing ways to stop the misuse of such, and avoid messaging manipulation going forward.

It seems, then, like Facebook should allow the project to continue, especially given the impacts of misinformation in the current COVID vaccine rollout. But it’s decided to shut it down.

Is that helpful, overall? Probably not, but it could help Facebook protect its reputation, even with the PR hit that it’s now taking for cutting off their access.

In the end, however, we don’t have any definitive answers. Sure, the NYU team does now have a fairly sizeable dataset to analyze, which could still reveal dangerous trends to watch, and mitigate in future. But more transparency is the key to eliminating the spread of false narratives, and seeding dangerous conspiracies and other untruths in the voting public.

Facebook, ideally, should want to contribute to this, and learn from the results. But either it’s too risky, given the user data access it requires, or it’s too damaging, with Facebook potentially ending up looking a lot worse as a result.

We don’t know the definitive reason, but as noted, right now, it’s not the best look for The Social Network.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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