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Facebook to Face Heavy Fines for Allowing Young Users to Sign-Up to its Platforms Under Proposed Australian Law

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facebook to face heavy fines for allowing young users to sign up to its platforms under proposed australian law
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The Australian Government will consider a new bill that would force social media companies to obtain parental consent for users under the age of 16, of face hefty fines if caught.

Which seems largely impossible to enforce effectively, but the draft legislation outlines that social media apps would be required to “take all reasonable steps to determine users’ ages and prioritize children’s interests when collecting data”.

That leaves a lot of wriggle room, as ‘reasonable’ in this context seems fairly broad. But nevertheless, the new enforcement initiative could boost Australia’s social media regulations, and make it one of the most stringent regions for age control in the world, if enacted.

As per Reuters:

“The new law would raise penalties for any breaches of the code, with fines of either 10% of the company’s domestic annual turnover, three times the financial benefit of the breach or A$10 million ($7.5 million). The current maximum fine is A$2.1 million.”

The move comes in the wake of recent reports, based on Facebook’s own research, which show that Instagram can have significant mental health impacts for young users, a finding which various other independent studies have also deduced.

Facebook has refuted such claims, noting that the research referred to was only based on responses from 40 users, and was not be used as a broadly indicative measure. But still, amid the broader narrative that Facebook prioritizes growth, often above all else, it’s not a great look for The Social Network, and it could see more regulatory initiatives like this gain more momentum over the coming months.

Which could have a big impact on how Facebook, and social media platforms more broadly, operate. If social apps are forced to implement more stringent measures, under threat of such heavy fines, each will need to reassess the viability of their apps in these markets, which could even see some removed from certain regions.

To be clear, neither Facebook nor any other platform hasn’t gone this far as yet, but Facebook did deactivate news Pages entirely on its platform earlier in the year, in response to another Australian Government initiative, and if the regulations around what “take all reasonable steps” means in this context actually add more complexity to enforcement efforts than they’re worth, we could, again, see some companies considering the removal certain elements to avoid any risk.

In a broader sense, it’ll also be interesting to see the actual details of the Australian proposal, and how they may be applied in other regions. Governments and regulators around the world are now looking at Facebook, and its impacts, with the latest insights into its effects now available for all to see.

Will that lead to stricter regulation?

I mean, the real question is ‘what’s the alternative?’ It’s one thing to say ‘Facebook’s bad, someone should do something about it’, and another to actually enact effective rules.

Which, again, is why proposals like this are interesting, in that they put Facebook’s policies and processes to the test. And while most of these pushes end up petering out or merging into a less impactful settlement, the momentum does seem to be swaying more heavily against The Social Network in such decisions.

Socialmediatoday.com

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Solar Flares Or Sabotage? Internet Theories On Today’s Massive Cell Phone Outage

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Solar Flares Or Sabotage? Internet Theories On Today's Massive Cell Phone Outage

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Massive cell phone outages across America are being reported today by customers of AT&T, Cricket Wireless, Verizon, T-Mobile, Consumer Cellular, Boost Mobile, US Cellular, and Straight Talk Wireless, according to data from Downdetector, an online platform that monitors connectivity. That story and more news you need to read today, inside.

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Meta Expands Access to Instagram’s Creator Marketplace

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Meta Expands Access to Instagram’s Creator Marketplace

Meta has announced that it’s finally expanding access to its Creator Marketplace tool, which will give more businesses the capacity to search for creators to work with on their Instagram campaigns.

Meta first launched its Creator Marketplace back in 2022, enabling U.S.-based brands to search and connect with relevant platform influencers based on a range of qualifiers, including focus topics, follower counts, location, etc.

And now, businesses in the following regions will also be able to access the tool:

  • Canada
  • Australia
  • New Zealand
  • United Kingdom
  • Japan
  • India
  • Brazil

In addition to this, Meta also says that Chinese export brands will also be invited to connect with onboarded creators in countries outside of China.

Which is interesting, considering Meta’s tenuous history with the CCP’s “Great Firewall”, but the deal here relates to Chinese businesses operating in regions outside of their homeland, which is somewhat separate to Meta’s internal dealings.

In addition to expanding access, Meta’s also rolling new machine learning-based recommendations within Creator Marketplace, which will use Instagram data to help brands more easily discover creators who are the best fit for their campaigns.

Instagram Creator Marketplace

As you can see in this example, the new recommendations will highlight accounts that have strong engagement rates in your niche, have mentioned your brand in the past, or have produced good results for similar businesses.

That could make it easier to find the right fit, or at the least, to give you more options to consider in your process.

Branded Content collaborations can be highly effective on IG, by using the established expertise and experience of creators who have already built a following in the app, and know what works, to boost your promotions.

By working with the right creators, with connection to your target audience, you can secure valuable endorsement within key communities, which can help to germinate your branding in the right communities.

Brands can check out Instagram’s creator marketplace in Meta Business Suite, with access coming to these new regions shortly.



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X Faces Restrictions in India and Pakistan Amid Government Orders for Content Removals

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New Report Finds That X May Be Inflating its Ad Performance Results

X is facing new challenges in both India and neighboring Pakistan, with the Indian Government calling on X to censor specified accounts to counter unrest, and Pakistani officials seemingly blocking access to X altogether, amid accusations of vote rigging in its recent election.

Firstly, in India. As confirmed by X, the Indian Government has issued a new order for X to ban users that it has identified as prompting civil disobedience.

As per X:

“The Indian government has issued executive orders requiring X to act on specific accounts and posts, subject to potential penalties including significant fines and imprisonment. In compliance with the orders, we will withhold these accounts and posts in India alone; however, we disagree with these actions and maintain that freedom of expression should extend to these posts.”

X says that even though it is moving to fulfill these orders, it will also continue to challenge the Indian Government’s bans through whatever legal means it has available.

It’s not the first time that the Indian Government has demanded specific censorship from the platform, with both X and previous Twitter management being called upon to remove certain comments and users who’ve gone against official rulings.

Last year, X was forced to remove a BBC documentary that was critical of Indian Prime Minister Narendra Modi after it was banned in the nation, which many used as an example to highlight X’s inability to uphold its own free speech approach.  

Twitter, meanwhile, was served with a non-compliance notice in 2021 for refusing to action similar account takedown demands from the Indian Government. In that instance, which directly related to civil unrest, India threatened to shut down Twitter entirely in response, while it also suggested that the company’s Indian staff could face up to seven years jail time for failing to comply.

As such, Twitter was effectively forced to action India’s requests, in order to protect its staff (note: The Indian Government has denied that any such threats occurred).

Both incidents serve as reminders of how authoritarian regimes will look to control mass communication platforms, like Twitter and X, in order to manage messaging, and combat noncompliance.

Pakistan, too, has a long history of seeking to control social platforms, though more notably due to “inappropriate content”, as opposed to what users are saying. Pakistan, which is a Muslim country, has banned various apps, at different times, in response to concerns about content, though in this latest instance, it does seem to be taking a leaf out of India’s book in using bans to quell civil unrest.

X will now have to find a way to maintain an adequate balance between adhering to such requests, while upholding its own “free speech” ethos, though X owner Elon Musk has been clear from the start that his free speech push will not go beyond the bounds of local laws in each region.

So while Twitter has challenged India’s requests in the past, and X has vowed to seek further legal clarification around the same, it will be aligning with the Indian government’s requests, and removing users and content in line with their requirements.

Does that mean that X isn’t willing to stand its ground on its much lauded open speech approach?

No, not when the alternative is to see X banned entirely, which would eliminate all speech for the impacted individuals, and reduce all protests against government action.

And no matter what your opinion of X may be, it is still a highly influential platform, in many ways, which is why officials are still looking to control the discussion in the app.

Though the bigger for question for Elon specifically is how such actions could impact his other businesses.

Tesla is still working to get into the emerging Indian market, which could become a huge sales opportunity for the company. Tesla’s been working with the Indian Government to enact new concessions on import duties, in order to bring its vehicles to market, and it’d be interesting to know whether Indian officials have used such as a lever to pressure action at X.

Based on what we know, it does seem like X would have little choice either way, but it’s another consideration in this instance, which could cause some uncomfortable internal discussions around the same.



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