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Facebook Will Add New Labels to All Posts from Politicians Which Mention Voting

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Facebook has announced that it will now add new labels to all posts from federally-elected officials and presidential candidates which mention voting or ballots, irrespective of whether the posts contain misinformation or not.

Facebook election labels

As you can see here, the new labels will include a ‘Get Voting Information’ CTA, which, when clicked, will take users through to a page on the USA.gov website (right screenshot above) which outlines various questions and answers about the voting process.

The update is a significant policy shift from Facebook, which has been heavily criticized over its refusal to add labels or warnings of any kind to posts made by politicians, or submit such to fact-checks, despite other platforms moving to take more action.

Back in May, Twitter sparked a new battle with US President Donald Trump after it added a warning label to these tweets.

Trump tweets

Twitter found that the ​while Trump’s comments on mail-in voting did not violate platform rules, as such, they did warrant a warning label, given that they could mislead people as to how the mail-in process functions, and subsequently reduce voter participation.

The following day, Facebook CEO Mark Zuckerberg criticized Twitter’s approach, saying that social platforms shouldn’t be the ‘arbiters of truth’:

Private companies probably shouldn’t be, especially these platform companies, shouldn’t be in the position of doing that.”

Since then, as noted, Facebook has seen ongoing backlash to its hands-off approach in this respect, culminating in a well-publicized ad boycott that’s likely to cost the company billions.

As such, it’s interesting to see Facebook alter its approach, even slightly, in this respect. 

That’s a positive sign, as it shows that Facebook, and more specifically Zuckerberg, is listening, it is hearing what the community is saying, and it is slowly evolving to meet those expectations. Facebook is still standing firm on its decision not to fact-check political ads, which remains a key point of contention, but maybe, with this small example, we are seeing that Facebook is looking to change its broader approach.

Zuckerberg noted that the company would look to add new labels to tweets from politicians in a live-stream announcement to address the rising concerns late last month. 

There’s still some way to go on this yet, and much debate to be had over the benefit of such labels, weighed against the potential harm of interference. But for those looking for change at the company, this is a relevant shift. 

At the least, the new labels should help to ensure that Facebook users are given the opportunity to learn more about voting claims, while Facebook is also aiming to encourage more Americans to participate in the November poll via its Voting Information Center push in news feeds.

Socialmediatoday.com

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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