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Facebook Will Add New Labels to All Posts from Politicians Which Mention Voting

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Facebook has announced that it will now add new labels to all posts from federally-elected officials and presidential candidates which mention voting or ballots, irrespective of whether the posts contain misinformation or not.

Facebook election labels

As you can see here, the new labels will include a ‘Get Voting Information’ CTA, which, when clicked, will take users through to a page on the USA.gov website (right screenshot above) which outlines various questions and answers about the voting process.

The update is a significant policy shift from Facebook, which has been heavily criticized over its refusal to add labels or warnings of any kind to posts made by politicians, or submit such to fact-checks, despite other platforms moving to take more action.

Back in May, Twitter sparked a new battle with US President Donald Trump after it added a warning label to these tweets.

Trump tweets

Twitter found that the ​while Trump’s comments on mail-in voting did not violate platform rules, as such, they did warrant a warning label, given that they could mislead people as to how the mail-in process functions, and subsequently reduce voter participation.

The following day, Facebook CEO Mark Zuckerberg criticized Twitter’s approach, saying that social platforms shouldn’t be the ‘arbiters of truth’:

Private companies probably shouldn’t be, especially these platform companies, shouldn’t be in the position of doing that.”

Since then, as noted, Facebook has seen ongoing backlash to its hands-off approach in this respect, culminating in a well-publicized ad boycott that’s likely to cost the company billions.

As such, it’s interesting to see Facebook alter its approach, even slightly, in this respect. 

That’s a positive sign, as it shows that Facebook, and more specifically Zuckerberg, is listening, it is hearing what the community is saying, and it is slowly evolving to meet those expectations. Facebook is still standing firm on its decision not to fact-check political ads, which remains a key point of contention, but maybe, with this small example, we are seeing that Facebook is looking to change its broader approach.

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Zuckerberg noted that the company would look to add new labels to tweets from politicians in a live-stream announcement to address the rising concerns late last month. 

There’s still some way to go on this yet, and much debate to be had over the benefit of such labels, weighed against the potential harm of interference. But for those looking for change at the company, this is a relevant shift. 

At the least, the new labels should help to ensure that Facebook users are given the opportunity to learn more about voting claims, while Facebook is also aiming to encourage more Americans to participate in the November poll via its Voting Information Center push in news feeds.

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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