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Facebook Will Launch Facebook News in the UK in January

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It remains somewhat controversial, but Facebook has announced that it will expand its dedicated News tab into the UK in January, the first region to get Facebook’s ‘trusted’ feed of news content outside the US.

Facebook News tab

As you can see in this image of the US version, the News tab highlights key news updates from a listing of Facebook-approved sources, aligned with your interests. In order to be approved by Facebook, publications need to adhere to Facebook’s Publisher Guidelines, which include “a range of integrity signals in determining product eligibility, including misinformation – as identified based on third-party fact-checkers – community standards violations (e.g., hate speech), clickbait, engagement bait and others.”

Hence the controversy – the dedicated News tab is essentially hand-picked by Facebook, though it has been upfront about its selection process. Still, some would prefer Facebook stayed out of it, and now, UK users will have the option to choose whether to get their news content from the dedicated tab, or stick with what’s shared in their News Feeds.

Facebook first launched its News tab in selected US cities back in October 2019, then expanded the roll-out to all of the US in June to help provide more coverage amid the COVID-19 outbreak. Facebook announced in August that it would be looking to expand the program in 2021, and the UK will become the first cab off the rank in the new year.

Facebook says that it’s already signed deals with Archant, Conde Nast, The Economist, ESI Media, Guardian Media Group, Hearst, Iliffe, JPI Media, Midland News Association, Reach, and STV, which will see it share revenue with them for the usage of their content in the dedicated news tab. 

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“Facebook News offers a mix of curated and personalized top stories to deliver informative, reliable and relevant news. Readers see the top headlines and stories of the day alongside news personalized to their interests. During major news cycles, Facebook News provides timely news digests, highlighting original and authoritative reporting on pressing topics. Facebook News also helps people discover new topics and stories based on the news they read, share and follow.”

It’s hard to guess at what the impact of the tab will be – because users actually have to visit a dedicated tab, it likely won’t change overall sharing behavior or discussion, which, you would assume, would limit its impact.

Still, Facebook says that it has seen some key successes with the US launch:

“We’ve found more than 95% of the traffic Facebook News delivers to publishers is new audiences that have not interacted with those news outlets in the past.” 

In this sense, it’s less about weeding out misinformation than it is about establishing better connections with publishers, and with some publishing groups looking to make Facebook pay for the use of their content, this could help to establish better relationships moving forward.

In addition to this, Facebook has also announced an expansion of its Community News Programme in the UK, with an additional $US3 million to support local journalism.

In many ways, the News tab seems more PR than functionally valuable, but more verified news content on Facebook can only be a good thing, and it may help to counter the spread of false narratives.

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LinkedIn Announces the Retirement of its LinkedIn Lite App

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LinkedIn Announces the Retirement of its LinkedIn Lite App


LinkedIn has announced that it’s shutting down LinkedIn Lite, its pared-back version of the platform, designed for users in regions with more restricted connectivity and data access provisions.

Originally launched back in 2017 as a way to help “level the playing field for all members when it comes to accessibility”, LinkedIn Lite includes the basic functionality of LinkedIn, and is designed to load faster, while also using less data, handy for regions with more restrictive data plans.

But as LinkedIn continues to evolve, the Lite app gets further behind, with the full app’s more advanced functionalities – like video connection, full profile display features, Creator Mode, etc. – all getting more and more distant from the streamlined tool.

And with global connectivity evolving, LinkedIn now feels confident that it can move on without the scaled-back variation, which could also help boost in-app engagement and usage, and make LinkedIn a more significant presence in key markets.

Which, as you can see here, are growing. Now at 810 million total members, LinkedIn continues to gain momentum in developing regions, especially India (85m members, up from 60m in 2019), South Africa (+2m since 2019), the Philippines (+3m) and Nigeria (+1m)

LinkedIn Member Map

As with most social apps, India is a key focus, and LinkedIn says that Indian adoption of the full version of the app is now rising at 4x the global average, as mobile adoption continues to soar in the nation.

At the same time, retirement of the Lite app could also give LinkedIn’s team more opportunity to develop and maintain its new ‘InJobs’ app in China, with the full version of LinkedIn removed from China last October due to increasing regulatory pressure and scrutiny.

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At 56 million users, maintaining connection with China is key, and maybe that’s another factor in LinkedIn’s decision to step away from its scaled-down version.

Either way, the LinkedIn Lite app will be removed from Android app stores on 27th January 27th, before being deactivated completely March 15th.

LinkedIn says that it will transition Lite app users over to the full LinkedIn experience over the next few weeks.



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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]

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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]


Super Bowl LVI is just around the corner, which also means that we’ll soon see the biggest showcase of ad content of the year, highlighting new trends, creative activations and opportunities, which can sometimes re-shape advertising approaches from that moment forward.

And this year looks set to be particularly significant. As more people look towards a post-pandemic future, there’s a big opportunities for clever marketers to tap into this enthusiasm, and the various trends that come with it. That’ll likely see more innovative, integrated ad approaches, which will extend beyond the initial big game activations, and showcase new opportunities.

Twitter’s keen to cash in on that excitement. This week, Twitter’s published a new overview of user trends around the NFL playoffs, highlighting the huge boost in tweet activity heading into Super Bowl weekend.

As Twitter notes:

In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.”

It could be a key platform for boosting your tie-in efforts – and if you are considering the potential of Twitter ads for your campaigns, then these new stats might help.





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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]

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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]


Do you like K-pop?

Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.

That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead. 

It’s amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.

As explained by Twitter:

With a massive 7.8 billion global Tweets in 2021, #KpopTwitter once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021.”

So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter – which also includes a list of rising K-pop stars if you want to get ahead of the curve.





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